Reputation Management For Hair Salons

How do I make my hair salon stand out online?

The beauty industry is extremely competitive, especially online. Not only that, but the vast majority of people are highly vigilant when it comes to which salon they choose and will often pour through countless reviews and social media profiles to make sure they’re picking the right one. That is why it is of the utmost importance that you have a firm grasp on your salon’s online reputation. In this blog, we’ll teach you eight ways to do just that, so that you can increase your client base and come across strong online.

Manage Your Online Reviews

We mention this in almost every blog we write, no matter the industry it’s about. Managing your online reviews is key when it comes to reputation management. However, this has particular importance for hair salons. People want to look their best, and you know that better than anybody. That’s why most really do their research before choosing a hair salon. They’ll pour through as many reviews as possible to make sure they choose the right stylist. In order to make sure your business comes across well on review sites, try the following:

  • Ask your clients to leave reviews (preferably with pictures)
  • Respond politely and in a solution-driven manner to negative reviews
  • Respond positively to positive reviews

Claim All Of Your Listings

Claiming your listings on any and all review sites can help your online reputation incomparably. By claiming your listings, you get to control the information displayed on review sites and social media, and you can respond professionally and actively to any reviews you receive. A claimed listing allows you to upload pictures, provide up-to-date phone numbers and addresses, and take an active role in your online reputation. Don’t have any claimed listings? Start with Top Rated Local®! You can do that here. 

Showcase Positive Reviews On Your Website

We cannot stress this enough: you want to encourage positive reviews! This is your opportunity not to have to be humble. When someone says something nice about you, let everyone know — well, everyone who visits your website, at least. Chances are, random strangers on the street wouldn’t appreciate it if you approached them just to brag about your positive reviews. Just know that if your clients are sharing positive sentiments about you online, it’s because they want them to be heard. Not only that, but it provides a user-friendly experience for your future clients and legitimizes the claims you make on your website that you are great at what you do.

Ask Clients To Fill Out A Survey

In order to do well at anything, you need to be constantly improving. That is something any good business owner already knows. That’s particularly true for salon professionals. You go to conferences, take classes, and are always boosting your hair knowledge. Why should that be any different when it comes to customer service? What often gets overlooked is how important it is that people can see you’re improving and that you care about doing so. Providing a survey for your clients to fill out and then taking the feedback they provide demonstrates that you truly are there to serve the client and that you want your business to be the very best it can be. Try offering incentives and contests for surveys to be filled out, like a discounted or free service.

Don’t Let Special Occasions Pass You By

Your clients always want to look their very best, that’s why they come to you — especially on special occasions. By being incredibly clear across your social media profiles and claimed listings that you offer wedding and special event services and have availability around big holidays, you get a leg up on your competition. We know you’re passionate about making people feel special and confident. Be sure to showcase that you’ll be around for their special occasions, and it will pay off online.

Check-In With Your Clients During Their Visits

You’ve heard it before. Check-in with your clients while they’re in the chair. If you just let loose and run with whatever they originally told you they wanted, you’re playing with fire. Asking confirmation questions throughout the appointment can help to ensure that you aren’t losing your way and, likely, getting a scathingly bad review.  Don’t give clients the opportunity to bash you online by not doing your job to the best of your ability.

Get Social

Social media is a salon’s best friend and an invaluable asset for a stellar online reputation. Because it is so visual, social media is a great place to showcase your work, promote specials, and form a community around your salon. A salon with a solid social media presence will come across as hip and professional, which helps tremendously with your overall online reputation. Plus, many social media sites also function as a one-stop-shop for information, as well as a place to leave reviews.

Give Examples of “Before and Afters”

“Before-and-after” photos are the bread and butter of the beauty industry when it comes to online reputation. They provide a visual example of the transformations you’re capable of that can speak much, much louder than a few negative reviews. We highly encourage that you take as many high-quality shots as possible and spread them throughout your claimed listings to attract new clients and come across as professional, talented, and polished online.


Before you can build a stellar online reputation, you need to know where you stand in the first place. We can help with that. Through our proprietary Rating Score™ system, we collect reviews and scores from all over the internet to comprise a cumulative Rating Score that gives you an accurate glimpse into your online reputation, so that you can best handle it. Not only that, but your clients can leave reviews right here on the Top Rated Local site or on our convenient app! Sign up for Top Rated Local today and see what our Rating Score™ system can do for you.

Tips to Keep Your Online Reputation Healthy

Manage and Maintain Your Business’ Healthy Reputation

Any successful business in 2019 knows the importance of a healthy online reputation. An online reputation plays a huge part in the overall success of a business, and for that reason, it’s wise to focus on it when working on your marketing strategy. In this blog, we’ll teach you a few ways to maintain a healthy reputation across the internet for your business. If you are interested in learning more about what you can do to boost your online reputation, be sure to read through more of our blogs, like Reputation Management Tips For Local Businesses and The Many Different Kinds of Reviews and How to Respond to Them.

Get The Right Domain

Even if you don’t want a website for your business (you should absolutely have one, but that’s a different blog), you should own all of the web domains that include your business name. Not only does buying these up early ensure that you have options, but it helps to ensure that no one can overcharge you for a domain later on. So many businesses have made the mistake of leaving their best domain names on the table and have had to pay thousands, if not tens or hundreds (in rare cases) of thousands of dollars to claim them later on. You don’t want to be one of those businesses, so snag your rightful domain name while you can.

Utilize Social Media

Social media is an incomparably valuable tool for businesses. Not only can it be a stellar review source, but its main utility is in its name — it’s social. Your customers can recommend you to their friends and build a community around their affinity for your business. After all, people lead their lives on social media now. Why shouldn’t your business be a part of that? Plus, complete and oft-updated profiles are great for SEO (search engine optimization).

Work To Be On Page One of Google

We’re sure you know this already, but it bears repeating. Being on the front page of Google is a goal each and every business should strive for. There’s a good reason web marketing companies are so heavily SEO focused right now  — being on the first page of Google is vital to a business’ success. You can do this by taking an active role in your business’ SEO strategy. 

Blog Your Heart Out

Speaking of “taking an active role in your business’ SEO strategy,” blogging is the number one way to do that. Uploading new and relevant content on a regular basis is the best way to make sure that you are giving it your all to get your business to rank on Google. Always use relevant keywords and category tags, as that will help address the specific questions your target audience is asking their search engines.

Lean On The Professionals

Allocating funds to pay for professional reputation management is a phenomenal choice for any business. Although it certainly pays to be educated about reputation management and take an active role yourself, the professionals have the tools and knowledge the typical business owner simply does not. Seek out a reputation management solution that accommodates you, your schedule, your budget, and your experience.


Want to make your business’ reputation shine online? Sign up for Top Rated Local® today. We collect reviews from all over the internet to come up with a cumulative Rating Score® that gives us an all-over view of what your online reputation really looks like. See what our proprietary Rating Score system can do to help you get a grasp on your overall online reputation.

Colorado’s Top Rated Local® Businesses: 2019

As the home of Top Rated Local®, Colorado and its businesses have a special place in our hearts. That’s why we are so incredibly thrilled to announce our 2019 Top Rated Local award winners for Colorado!

The total number of verified review sites, the average overall star rating a business has on those sites, and the total number of ratings/reviews they have posted on those sites all play a role in the overall Rating Score™ calculation. The more ratings/reviews a business has posted on verified review sites, as well as the higher the average overall star rating, the higher the Rating Score. The highest possible Rating Score is 100.

All of the hard work, time, and passion that has gone into building these Colorado businesses has certainly paid off. This beautiful state has nearly 564,000 small businesses, with nearly one million people employed by these businesses, making this group truly impressive. Our Colorado award winners have earned an average Rating Score of 95.80 and an average rating of 4.87 stars on verified review sites.

The number one business in Colorado for 2019 is Raintree Animal Hospital, who has done such a service to Colorado pets and their parents that they’ve beat 404 other outstanding businesses for the top spot and earned a perfect 100.00 Rating Score!

Congratulations to all of these phenomenal Colorado businesses. And thank you for your continued work and support for your community!

Tips to Optimize Your Site for Voice Search

As virtual assistants like Siri and Alexa become a fixture in our everyday lives, more and more people are utilizing voice search. Just like with any other search, you want your business to be the first one that pops up. The following are some useful tips and tricks that will help you become a favorite of virtual assistants everywhere (or just in your town, depending on your business).

Thoroughness Is Key

You want your listings on Google, Facebook, Yelp, and other sites to be accurate, complete, and identical. Make sure to include all the details you can. That includes your phone number, business hours, website, and location. Search engines are designed to give your customers the best possible result, which means they drastically favor businesses that provide as much information as possible. Don’t forget to keep the information up-to-date, as well!

Figure Out What Your Customers Are Asking

Some voice search systems allow you to ask follow-up questions. Optimize your site and your listings by providing the answers to those questions and not only will it show your customers that you really have it together, but it will help you get more of the right customers.

Focus on Reviews

Google loves it when businesses have great reviews. In fact, they love it so much that it comes into play for both text and voice searches. Encourage your customers to leave reviews on a wide variety of review sites and put a concerted effort into your overall online reputation.

Go Past Just Google

Google is an invaluable tool for businesses, don’t get us wrong. That being said, there are other sites out there that certain voice search systems turn to first. For example, Alexa uses Bing. Foursquare, Yellowpages, and HomeAdvisor are great places to start. Just make sure you cover as much ground as possible with, again, thorough and up-to-date listings.

Don’t Get Too Technical

When you use voice search, do you speak to your device like a robot or like a person? Chances are, it’s the latter. People are incredibly casual when it comes to how they phrase their voice search queries. Because of that, it’s in your best interest to not only utilize SEO keywords, but simple, conversational phrases. It can be particularly helpful to use local dialect when you optimize your site. For example, say you own a grocery store. Depending on where you are in the country, this could be the market, the supermarket, or of course, a grocery store. Phrase your site the way your audience will understand it, and the way they’ll phrase it to their voice search system.

Keep Up With Your Content

All search engine searches prioritize websites that actively add new content. Add original content on a regular basis. This content should be useful and targeted toward your business’ average customer, so that your company will stand out whenever they ask a question about your industry.

Top Rated Local® can help you keep track of all the profiles voice search will scan to figure out whether or not you’re a good fit for a search query. Sign up today and start working on your online reputation!

New York’s Top Rated Local® Businesses: 2019

At Top Rated Local®, we are all about supporting local businesses. That’s why we are so incredibly excited to announce New York’s Top Rated Local businesses for 2019!

The total number of verified review sites, the average overall star rating a business has on those sites, and the total number of ratings/reviews they have posted on those sites all play a role in the overall Rating Score™ calculation. The more ratings/reviews a business has posted on verified review sites, as well as the higher the average overall star rating, the higher the Rating Score. The highest possible Rating Score is 100.

All of these businesses shine because of their service and quality of work. We would like to give a special shout out to Remedi Spa, the number one business in the state!

Our New York award winners have an average Rating Score™ of 95.80 with an average star rating of 4.89 on verified review sites, and they are a shining example of what New York local business can be. You can find the full list of New York’s Top Rated Local award winners here.

Congratulations to all of our New York winners for 2019! We are thrilled to celebrate this accomplishment with you. Keep serving your customers well and making your state proud!

How to Keep Your Corporate and Personal Reputations Separate

Keeping Your Personal and Professional Social Media Separate

One of the biggest mistakes you could make when it comes to your business’ social media management is letting your personal life bleed over into your professional life for the world to see. You want all of your content to directly reflect your business’ brand. That means keeping personal things personal and professional things professional. In this blog, we’ll teach you some of the dos and don’ts that will help you make your business stand out on social media — for the right reasons.

DO:

Always Have Separate Accounts

This goes along with the whole “keep it professional” thing. Your business should have an account of its very own where you can really nurture and grow its brand. Not only does this allow you to make sure your brand gets the attention it deserves, but it makes it far easier to keep separate the things you want to share with friends and family and the things you want to share with the entire world. This also helps to ensure there is no crossover of your personal and business social media presence. Just make sure to keep business matters on the business profile and personal things on your personal profile.

Show Them Who You Are

Social media can work as an excellent, invaluable tool for branding. But, in order for it to do so, you need to be clear on what your brand is in the first place. A good way to determine what you want you voice to be is to learn a thing or two from your competitors. Scope out the competition and see what their audiences seem to respond to and what they don’t. Then take the things you learn and apply your brand’s very own spin to make it unique.

Keep It Casual — But, Business Casual

No matter what industry you’re in, you want your target audience to think you’re approachable and friendly — but not too friendly. Always keep it professional on social media, whatever your business is. You can decide how much of your business’, well… business is aired on social media. But, it is of the utmost importance that you make sure to always respond promptly and courteously to your followers.

DON’T:

Air Your Grievances on Your Personal Profile

Running a business is hard, and seeing as social media is a place where many people go to vent or unload their frustrations with all aspects of life, it can be tempting to complain about the challenges that come along with your business on your personal social media profiles. However, it can be incredibly harmful to put it all out there when it comes to your business. Keep your complaints private, it’ll really enhance your professionalism.

Knockoff Someone Else’s Brand

Individualism is key for any business’ social media presence. Although it is absolutely beneficial to check out what your competitors are doing on social media to get ideas, the last thing you want to do is completely copy their branding. All that does is make you blend in, which is absolutely not what you want. Apply strategy and thought to your business’ social media presence and carve out your own space on social media. 

Feed The Trolls

This one is actually good advice for both personal and business profiles, but we’ll focus on the business side of things. There are going to be people who don’t like what you’re doing, and often, those people are a vocal majority. Don’t feed into genuinely rude comments or posts regarding your business. If someone has a genuine concern, address that as you would a negative review, but don’t get mean. Bottom line: keep it professional.

Interested in finding out how Top Rated Local® can help you manage your business’ online reputation? Sign up today.

Arkansas’ Top Rated Local® Massage Therapists Award Winner: Renew Massage Company

Top Rated Local® is pleased to announce that Renew Massage Company is an award winner for massage therapists in 2019!

If you are looking for a massage therapist that will prioritize your relaxation and stress relief, look no further than this award-winning company!

Renew Massage Company has received many overwhelmingly positive reviews across verified sites with an average rating of 5.00 stars, earning them an awesome Rating Score™ of 95.00 and a 2019 Top Rated Local award for ranking among the top 10 massage therapists in Arkansas!

Here’s just one of their many five-star reviews:

“Breezie is absolutely wonderful! She is very knowledgeable and does a wonderful job at deep tissue! She is also patient and often spends extra time to make sure she has worked through all of my tight muscles.” -Sandra U.

It is because of rave reviews like this that Renew Massage Company is now able to call themselves a Top Rated Local award winner!

Not Your Average Massage Therapist

We were excited to learn all about how Renew Massage Company has been able to build such a fabulous reputation, so we sat down with the owner, Breezie Faulkner.

The first thing we wanted to know was what it is that makes Renew Massage Company stand apart from their competitors. In Breezie’s words, “I do more of a therapeutic-style of massage. They’re closer to medical massages. I have a degree in bio-archaeology, so I have a pretty solid background in anatomy. It better helps me pinpoint what’s going on. I’ve also got 10 years of experience.”

When asked about the Renew Massage Company mission, Breezie said, “I’m here to listen to the client, find out what they need, and meet and exceed those needs!”

Building Success

We were particularly interested in finding out what Breezie believes to be her secret to success. “I don’t ask for reviews or anything like that. My clients leave them on their own,” she told us. As for marketing, Breezie let us know she focuses on word of mouth.

There are many businesses out there that are looking to build as remarkable a reputation as Renew Massage Company has managed to. We asked if Breezie could share any expert advice with these companies. Here’s what she had to say:

“Listen to your clients! If you pay attention, listen, and take care of your clients they will come back and send more people your way! Focus more on the client than on money. Put more emphasis on the client experience money will follow!”


Congratulations to Renew Massage Company for being a 2019 Top Rated Local award winner, and special thanks to Breezie for taking the time to speak with us! Check out their website here!

Maryland’s Top Rated Local® Beauty Salons & Spas Award Winner: Bella Salon & Spa

Top Rated Local® is pleased to announce that Bella Salon & Spa is an award winner for beauty salons in 2019!

If you are looking for a beauty salon that will help you both look and feel amazing, look no further than this award-winning company!

Bella Salon & Spa has received many overwhelmingly positive reviews across six different verified sites with an average rating of 4.96 stars, earning them an exemplary Rating Score™ of 99.57 and a 2019 Top Rated Local award for ranking not only as the number one beauty salon in Maryland, but as one of the top 100 businesses in the state overall!

Here’s just one of their many five-star reviews:

“This is the best salon. Its beautiful the stylists are amazing. This is the highest-quality balayage I’ve ever gotten, and it cost a fraction of what I thought it would. I will only go to Bella now.” -Chiara B.

It is because of tremendous reviews like this that Bella Salon & Spa is now able to call themselves a Top Rated Local award winner!

Not Your Average Beauty Salon

We were excited to learn all about how Bella Salon & Spa has been able to build such an awesome reputation, so we sat down with the Spa and Marketing Director, Christy.

The first thing we wanted to know was what it is that makes Bella Salon & Spa stand apart from their competitors. In Christy’s words, “We honor each and every single customer. We have several professionals within the company, and we make sure customers have an amazing experience!”

Building Success

We were particularly interested in finding out what Christy considers to be the business’ secret to success. “We ask for reviews! We strive for customer satisfaction,” she told us. As for marketing, Bella Salon & Spa focuses on community participation.

There are many businesses out there that are looking to build as impressive a reputation as Bella Salon & Spa has managed to. We asked if Christy could share any expert advice with these companies. Here’s what she had to say:

“Just be very community-minded, and keep up with your education!”


Congratulations to Bella Salon & Spa for being a 2019 Top Rated Local award winner, and special thanks to Christy for taking the time to speak with us! Check out their website here!

Ohio’s Top Rated Local® Funeral Homes & Services Award Winner: Strawbridge Memorial Chapel

Top Rated Local® is pleased to announce that Strawbridge Memorial Chapel is an award winner for funeral homes in 2019!

If you are looking for a funeral home that will treat you with the compassion and kindness you need at this trying time, look no further than this award-winning company!

Strawbridge Memorial Chapel has received many overwhelmingly positive reviews across three different verified sites with an average rating of 4.61 stars, earning them a phenomenal Rating Score™ of 92.10 and a 2019 Top Rated Local award for ranking among the top 10 funeral homes in Ohio!

Here’s just one of their many five-star reviews:

“I have to say that the staff of Strawbridge Memorial Chapel showed me more than professionalism. They gave so much love, compassion, and understanding that I knew I would make it through the hardest part of life (burying my mother). Thank you so much. My mother was beautiful in life, and you did such a wonderful job with her. I’ll be forever grateful to you all.” -Ira D.

It is because of tremendous reviews like this that Strawbridge Memorial Chapel is now able to call themselves a Top Rated Local award winner!

Not Your Average Funeral Home

We were excited to learn all about how Strawbridge Memorial Chapel has been able to build such an extraordinary reputation, so we sat down with the owner, Stephanie Strawbridge.

The first thing we wanted to know was what it is that makes Strawbridge Memorial Chapel stand apart from their competitors. In Stephanie’s words, “I would say price, but customers say we are more compassionate than most. That is not what they are used to. Most funeral homes feel cold; we are told we feel warm and very welcoming. We do not start the conversation discussing money; it is more about the family.”

When asked about the Strawbridge Memorial Chapel mission, Stephanie said, “We are the new standard in funeral homes.”

Building Success Through Service

Of course, we were particularly interested in finding out what Stephanie considers to be her business’ secret to success. “Customer service speaks for itself, so people go online and leave reviews,” she told us. When it comes to marketing, Strawbridge Memorial Chapel focuses on word of mouth and referrals, as well as ads on social media.

There are many businesses out there that are looking to build as transcendent a reputation as Strawbridge Memorial Chapel has managed to. We asked if Stephanie could share any expert advice with these companies. Here’s what she had to say:

“Make sure you have an online presence, especially on social media. Solicit reviews.”


Congratulations to Strawbridge Memorial Chapel for being a 2019 Top Rated Local award winner, and special thanks to Stephanie for taking the time to speak with us! Check out their website here!

North Carolina’s Top Rated Local® Real Estate Brokers Award Winner: Regina Drury Real Estate Group

Top Rated Local® is pleased to announce that Regina Drury Real Estate Group is an award winner for real estate brokers in 2019!

If you are looking for a real estate broker that will help you move on to your next step as seamlessly as possible, look no further than this award-winning company!

Regina Drury Real Estate Group has received many overwhelmingly positive reviews across four different verified sites with an average rating of 5.00 stars, earning them a terrific Rating Score™ of 98.00 and a 2019 Top Rated Local award for ranking among the top three real estate brokers in North Carolina!

Here’s just one of their many five-star reviews:

“Regina made our home selling experience a breeze. Our house was under contract within 48 hours of listing it, and she was there to assist every step of the way. Thank you, Regina, for making this process as easy as possible.” -Danny I.

It is because of phenomenal reviews like this that Regina Drury Real Estate Group is now able to call themselves a Top Rated Local award winner!

Not Your Average Real Estate Broker

We were excited to learn all about how Regina Drury Real Estate Group has been able to build such an extraordinary reputation, so we sat down with the Regina Drury herself.

The first thing we wanted to know was what it is that makes Regina Drury Real Estate Group stand apart from their competitors. In Regina’s words, “Every single one of the people that works for me, whether they’re my staff or my buyer agents, has to have a personality that wants to help people. We have a very positive outlook. We don’t look at things as a negative at all. We’re always trying to find a solution to things.”

When asked about her business’ mission, Regina said, “One of my big things is that I love helping first-time home buyers. My oldest client was in her 50s, and she referred to me as her angel. She thought of me as her angel because she’s always rented all her life. One of the things I tried to do in my career is to show people how easy it is to purchase a house. Because a lot of times, people think they need a lot more money down or they think they need a higher credit score or they need to be in their job for 10 years. So one of the things that I think has been my big contribution to this business is helping people with buying their first home…”

Building Success by Treating Clients Like Family

As for her secret to success, Regina told us it’s all about treating her clients with the utmost care. “First of all, I treat all my clients like family, every one of them. So I take the time that they need instead of making them feel like I’m rushing on to another appointment. So that’s a big deal. A lot of times, my clients, when I ask them if they would like to receive a review from other people, to get to know me, a lot of times, they’re very excited to do that,” she told us.

There are many businesses out there that are looking to build as fantastic a reputation as Regina Drury Real Estate Group has managed to. We asked if Regina could share any expert advice with these companies. Here’s what she had to say:

“It’s always important to remain professional. But also now, people want to know people. So when you’re trying to grow your online presence, the best thing I can say is that, with whatever you’re putting out there online, pretend like you’re at a party. You’ve invited all these people to your party. You want to be the most interesting person for them to read about or see on social media. If you just put all kinds of posts about houses for sale or whatever product your selling or constantly boasting things about yourself…”


Congratulations to Regina Drury Real Estate Group for being a 2019 Top Rated Local award winner, and special thanks to Regina for taking the time to speak with us! Check out their website here!