New Jersey’s Top Rated Local® Accounting Firms & CPAs Award Winner: BSM Accounting Services

Top Rated Local® is pleased to announce that BSM Accounting Services is a 2019 award winner for accounting firms and CPAs in New Jersey!

Whether you need accounting services for yourself or your business, you won’t find a better company to work with than BSM Accounting Services in northern New Jersey.

BSM Accounting Services has received dozens of reviews on three verified sites with an average rating of 5.00 stars, earning them a phenomenal Rating Score™ of 91.20 and a 2019 Top Rated Local award for ranking among the top 10 accounting firms and CPAs in New Jersey!

Here’s just one of their many five-star reviews:

“My small business and myself have been having IRS issues for over three years, and I contacted BSM to help me with the matter. They charged me much less than my attorney to do the same work to submit an offer to IRS, and I’ve been happy with their response time and service. If you have any IRS problems, contact Bassam or Luis.” – John W.

Not Your Average Accounting Firm

To learn about the business and how they managed to build such an impressive online reputation, we talked with Bassam Mustafa, President and owner of BSM Accounting Services.

The first question we had for Bassam was what sets BSM Accounting Services apart from the many other accounting firms in New Jersey. Bassam points to their great customer service and to the fact that they always try to address any problems their customers are facing.

Bassam also shared with us that, at BSM Accounting Services, they strive for electronic security for their clients, and they have a workflow in place to ensure that nothing slips through the cracks. All of their electronic data is encrypted to keep their clients’ information safe, and each and every employee goes through a background check. Furthermore, everything is done in-house, so clients can rest assured that their information is secure within the internal office cloud.

We also asked Bassam what their mission is at BSM Accounting Services and how they work to make the world a better place. Here’s what he had to say:

“Our ultimate goal is to provide assurance to companies and individuals who are facing pressure from the state and federal government that we have it taken care of in order to ease the pressure on them and their state of mind. We want to be the most trusted advisors to our clients — to provide assurances and services for our clients.”

Building Success Through Relevant Content and Great Customer Service

Of course, we also wanted to know what their secret is to such a strong online reputation at BSM Accounting Services. Here’s Bassam’s response:

“The secret is caring about the content that goes online — we make sure the information is relevant and what people are looking for online, and that it’s clear and easy to read — providing great customer service — we greet the customer personally, keep the office up to date and all records and files kept up and keep a nice atmosphere internally — and following through on promises to help our customers. We ask how their experience was, make suggestions, try to implement those suggestions and ask for reviews. We want to be the accounting firm that people want to come to when they’re upset with current accountants who didn’t serve their needs.”

Outside of building a powerful online reputation, BSM Accounting Services has grown through Facebook, SEO, LinkedIn, a fun rap video they made for their clients (see above) and the 12 to 15 billboards they have in the area during tax season. They also post information on tax changes, address tax topics in the news and educate people, so that, when they run into an issue, they are more likely to contact the team at BSM Accounting Services.

Clearly, Bassam has a lot of wisdom when it comes to growing a business and building an online reputation. Here’s his expert advice for the many other business owners working to do the same thing:

“You have to focus online — on your reviews/online reputation, because 70 to 80 percent of the time, people find you through your online presence, not your actual location. Every industry is different, so see what your local competitors do, and then, go above and beyond. Don’t just do one channel — cover as many different channels online as you can. Always take care of your customers; this will lead to good reviews online.”


Congratulations to the team at BSM Accounting Services for being a 2019 Top Rated Local award winner, and thank you so much, Bassam, for taking the time to speak with us!

For all of your accounting needs in northern New Jersey, we highly recommend BSM Accounting Services. Visit their website today!