Arizona’s Top Rated Local® Award Winner: White Stallion Ranch

Top Rated Local® is pleased to announce that White Stallion Ranch is a 2019 award winner in Arizona!

If you’re ready to experience the adventure of a lifetime, look no further than White Stallion Ranch in Tucson.

White Stallion Ranch has received almost 2,000 reviews on five verified sites with an average rating of 4.99 stars, earning them a phenomenal Rating Score™ of 99.87 and a 2019 Top Rated Local award for ranking among the top 100 businesses in all of Arizona!

Here’s just one of their many five-star reviews:

“There is a reason that so many people come back year after year. The ranch is a perfect combination of excellent location, service and activities. Most of all, there is a genuine friendliness and warmth to the ranch that shines through in everything they do. Whether you are a seasoned rider or have never been on a horse before, there will be something for you. All of the horses are extremely well cared for and trained. Outside the riding, there are a number of other activities available, and nightly entertainment as well. Put simply, it is my favourite place in the world.” – Stephen C.

A One-of-a-Kind Dude Ranch’s Secret to a Strong Online Reputation

White Stallion Ranch has managed to build the kind of reputation any business owner would envy, and to learn a little more about that reputation and this one-of-a-kind business, we sat down with, Russell True, who co-owns White Stallion Ranch with his brother, Michael.

The first thing we wanted to know was what makes White Stallion Ranch unique compared to the many other dude ranches in Arizona. Russell told us:

“We’re family operated and owned. I’m a second-generation owner, and I’ve got my son involved, so we’re working on a third generation. Six family members are involved, so customers see us every day. We have a lot of opportunities for customer touches. We never stop learning; there are a lot of smart people working in the hospitality industry, and when we see something we can apply to our little dude ranch, we don’t hesitate to adopt it.”

When we asked what the secret is to such a solid online reputation at White Stallion Ranch, Russell pointed to the innate advantage that they get from making it a point to get to know their guests and having so many opportunities to interact with them.

Making the World a Better Place by Giving Back

We also wanted to know what their mission is at White Stallion Ranch and how they work to make the world a better place. Russell told us about a few of the ways they give back:

“We give 100+ gift certificates a year to charities, mostly in Tucson, Phoenix and the surrounding areas. We work with Linkages, a Tucson company that helps people with all levels of disabilities find employment. I believe everybody should work with a company like that, and we generally call them first when we have openings.”

Outside of building a powerful online reputation, White Stallion Ranch has grown by posting a lot of shoots and by being featured in commercials, short features and magazine articles. They are also active on Facebook and Instagram.

It’s clear that Russell knows a thing or two about growing a business and building an online reputation. Here’s his expert advice for the many other business owners out there:

“Start with the product! Do it very, very well, and take care of every customer in every way, every day. Make the customer your spokesman, and you’ll earn more customers.”


Congratulations to the team at White Stallion Ranch for being a 2019 Top Rated Local award winner!

We highly recommend White Stallion Ranch in Tucson. Visit their website today!

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