New Mexico’s Top Rated Local® Barber Shop Award Winner: Basement Barbers

Top Rated Local® is pleased to announce that Basement Barbers is a 2019 award winner!

As one of the top 10 barbershops in the entire state of New Mexico, Basement Barbers has earned a 91.06 Rating Score™ and a 4.61 average star rating on verified review sites. This is just one of the fantastic reviews that got them here:

“I’ve been going to Basement Barbers to get a haircut for almost two years now. Joey is, by far, the best in town. Not only is he my barber, but he’s also family. He legitimately loves and cares about all his customers like family. [Heck], I don’t even go to school in town and every time I wait to come back just to get a cut from Joey. He IS THE MAN.” Amit B.

Not Your Average Barber Shop

We spoke with Joey Brixx, the ower of Basement Barbers, about his business’ tremendous online reputation.

Of course, as an award-winning business, Basement Barbers has something that makes them stand out among their competition. When we asked Joey what that is, he said, “It’s my attention to detail. You don’t feel uncomfortable in my shop. It’s an intimate experience getting a hair cut, and you don’t want to be around a bunch of people who make you feel like you are going to be overlooked. It’s a personalized experience.”

Joey has dedicated himself to making people feel great throughout the time they’re in his shop. He believes firmly in making people feel cared for. “We need to take more time taking care of each other,” he said. “Our goal is to make people feel valued. We value so many other things than people. Making people feel like they matter in that time they are in the chair.”

Building Success Through Consistency and Vigilance

We wanted to know the Basement Barbers’ secret to success. According to Joey, it’s “Consistency — consistency in your work ethic. I am consistently at the shop and you get the consistency of a good hair cut.”

Joey is an expert when it comes to customer care. That’s why our team wanted to know what advice he had for other businesses that want to improve their online reputation. Here’s what he had to say:

“Truly pay attention to your numbers and to the demographic you are serving. You have to pick a direction and go with it. Even if you make a change, it’s okay. Go with what you know.”


Congratulations to the team at Basement Barbers for being a 2019 Top Rated Local award winner, and thank you so much, Joey, for taking the time to speak with us!

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