Alabama’s Top Rated Local® Barber Shops Award Winner: Etheridge Brothers and Sister Barber and Beauty Shop

Top Rated Local® is pleased to announce that Etheridge Brothers and Sister Barber and Beauty Shop is a 2019 award winner for barber shops in Alabama!

If you’re looking for an unbeatable haircut in Birmingham, look no further than Etheridge Brothers and Sister Barber and Beauty Shop.

Etheridge Brothers and Sister Barber and Beauty Shop has received dozens of reviews on three verified sites with an average rating of 4.74 stars, earning them a phenomenal Rating Score™ of 88.68 and a 2019 Top Rated Local award for ranking among the top 10 barber shops in all of Alabama!

Here’s just one of their many five-star reviews:

“I have two boys, and we could not find a barber, being that we were new in town from MS. [I] asked around, and this place was highly recommended, so we gave it a try and have been coming for the last five months! Great service and fast!” – Juanita M.

Not Your Average Barber Shop

The customer service provided by Etheridge Brothers and Sister Barber and Beauty Shop is second to none, and they work hard to build strong relationships with their clients. They also have their own unique personal touch that has helped grow the business.

Etheridge Brothers and Sister Barber and Beauty Shop has provided such great service that many of their customers have been coming to them for years. In fact, Willie Etheridge Jr., the owner of Etheridge Brothers, told us that he’s still cutting hair for many people who’ve come to him since they were kids, and now he cuts their children’s hair, too!

We sat down with Willie to find out why he does what he does and how they work to make the world a better place at Etheridge Brothers and Sister Barber and Beauty Shop. Here’s what he had to say:

“I get the chance to talk to people and learn about their lives. A lot of people have problems, and when they come into the barber shop, they get to share themselves and become part of the community. We become real personal with our clients, and it shows because they return time and time again.”

Building Success Through Experience and Great Customer Service

We asked Willie what his business’ secret to such a strong online reputation. Here’s his response:

“Our name is credible; we’ve been in business for over 50 years. My father started the business, and he has six brothers who all became barbers. All the brothers would cut in one shop. I’m a triplet, and I have a brother and a sister. We joined the family business, and we got so big we had to expand to other locations in the city. We had six locations in the city, and now we have four. People come back because of our quality work and our customer service.”

Outside of building a powerful online reputation, Etheridge Brothers has grown through community involvement — they sometimes cut hair for free in the community — and word of mouth.

There are many other business owners out there looking to grow their business and build their online reputation. Here’s Willie’s expert advice for those business owners:

“Your work will speak for itself. If you do good work, people will recommend you.”


Congratulations to the team at Etheridge Brothers and Sister Barber and Beauty Shop for being a 2019 Top Rated Local award winner, and thank you so much, Willie, for taking the time to speak with us!

We highly recommend Etheridge Brothers and Sister Barber and Beauty Shop in Birmingham. Visit their website today!

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