Arizona’s Top Rated Local® Beauty Salon and Spa Award Winner: Altered Ego Salon and Spa

Top Rated Local® is pleased to announce that Altered Ego is a 2018 award winner, due to their enviable 97.95 Rating Score™!

Providing unparalleled service to their clients, Altered Ego has built up a phenomenal online reputation. Here are just two of the reviews that got them here:

“I visited a couple months ago for a full head of highlights. I’m not from the area and took a risk based on Google reviews but it was so worth it. I loved my hair, I forget the name of the lady who did it but she took her time and she put in so many foils, superfine highlights and lots of them, she spoke with me in detail to make sure I was getting what I wanted. The place I went to before had left me with chunky highlights and strips of yellow, so I was pretty apprehensive about having my hair colored again — But, my hair was perfect! I can’t wait to be back in AZ so I can go back!” -Emilie W.

“[I] have been going here for over a year now! Each time I have been in, I have been matched with a different stylist and each has been great! Today, I was put with a new stylist and had to share what a wonderful person and stylist she is! I had very overgrown dark roots with my bleached hair and she took such wonderful time and effort to make sure my color matched my very light blonde hair. She even styled it after and I was so impressed at how [good] of a job she did and how her attention to detail really ensured I was leaving happy and [that my hair looked] how I wanted my hair to look…” -Amanda T.

Not Your Average Salon

We got a chance to speak with the owner, Chad Bare, about his business’ impressive online reputation and overall success. Altered Ego has been around for 35 years and is a family business, as Chad has carried on the family hairstyling tradition. They work hard to blend with the trends and cater to young people. They firmly believe that booths dehumanize the hairstyling process, which is why they operate completely booth-free. They are completely comfortable and encouraging of their clients trying out different stylists at the salon, giving it an atmosphere of community.

Building Success Through Experience and Knowledge

After nearly four decades and multiple generations in business, we knew Chad and the team at Altered Ego would have some wisdom to pass along. Chad’s advice to other businesses that want to create, build, improve, or maintain a phenomenal online reputation? “Stay active with the internet and new things that are coming out. Don’t be afraid, if you’re older, to talk to younger people about the internet. Once you’re out there, you’re out there. Not hiding from anything. How [else] are you going to put out the fires?”


We’d like to thank Chad for taking the time to speak with us about his business’ online reputation and extend a heartfelt “congratulations” to the team at Altered Ego for being a 2018 Top Rated Local award winner!

For a gorgeous new ‘do in Arizona, we highly recommend Altered Ego.

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