Iowa’s Top Rated Local® Beauty Salons & Spas Award Winner: Serenity Valley West

Top Rated Local® is pleased to announce that Serenity Valley West is a two-time 2019 award winner in Iowa!

If you’re looking for a beauty salon that can reinvigorate you from the inside out, look no further than Serenity Valley West in West Des Moines.

Serenity Valley West has received almost 2,000 reviews on five verified sites with an average rating of 4.96 stars, earning them a marvelous Rating Score™ of 99.63 and two 2019 Top Rated Local awards for being ranked among the top 100 businesses and the top 10 beauty salons and spas in all of Iowa!

Here’s just one of their many five-star reviews:

“I’ve been getting my hair done here for the past two years now, and I haven’t had any complaints! They are very nice, always offer you a drink when you check-in for appointments and are helpful when you need help picking out products. I’ve been going to Amanda since my first appointment, and I adore her!” – Corinne H.

Not Your Average Beauty Salon

We wanted to learn more about this two-time award winner and how they managed to build such an impressive online reputation, so we took a few minutes to talk with Madelyn Cunningham, Director of Salon Development at Serenity Valley West.

The first thing we wanted to know was what makes Serenity Valley West a one-of-a-kind beauty salon in Iowa. Here’s what Madelyn had to say:

“We provide a lot of education for our stylists and therapists. They are very well educated, so it does start internally. We also believe that, if the employee is happy, then they are going to give great service.”

We also asked Madelyn what their mission is at Serenity Valley West and how they work to make the world a better place. Here’s her response:

“[Our mission is to] fulfill dreams through the art of beauty and well-being. We want to make our employees’ dreams come true, so they can do that for the client.”

Building Success by Asking for Reviews

Madelyn attributes Serenity Valley West’s strong online reputation to their commitment to asking for reviews and told us that they even have a contest for their employees to get reviews.

Outside of building a powerful online reputation, Serenity Valley West has gotten their name out there through social media, by allowing a pop-up shop and sharing the love with other local businesses.

Every business owner wants to build the kind of online reputation Serenity Valley West has. When we asked Madelyn what advice she has for those business owners, she emphasized the importance of focusing on your employees and showing that you appreciate them.


Congratulations to the team at Serenity Valley West for being a 2019 Top Rated Local award winner, and thank you so much, Madelyn, for taking the time to speak with us!

We highly recommend Phelps Family Dentistry in West Des Moines. Visit their website today!

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