Michigan’s Top Rated Local® Carpet Cleaners Award Winner: Chet’s Cleaning

Top Rated Local® is pleased to announce that Chet’s Cleaning is a two-time 2019 award winner in Michigan!

Is your carpeting in need of professional attention? If so, you won’t find a better carpet cleaning company to work with in Madison Heights than Chet’s Cleaning.

Chet’s Cleaning has received hundreds of reviews on five verified sites with an average rating of 4.96 stars, earning them a fantastic Rating Score™ of 99.62 and two 2019 Top Rated Local awards — one for ranking among the top 100 businesses in Michigan and one for ranking among the top 10 carpet cleaners in Michigan!

Here’s just one of their many five-star reviews:

“I recently used Chet’s Cleaning, and from start to finish, I was and am 100-percent satisfied! First of all, they were professional, courteous and honest about realistic expectations. I had two couches cleaned, as well as several large wool rugs, drapes/curtains and basement carpeting. They removed the rugs and curtains to clean off-site…they had measured prior to their removal to ensure everything was put back exactly as they were. Chet personally re-hung and steamed the curtains. I have not seen this level of customer service in quite some time. And the workmanship? Amazing! Everything looks fantastic. I highly recommend Chet’s Cleaning and will be using them again in the future.” – Melissa L.

Not Your Average Carpet Cleaning Company

In order to learn a little more about this award-winning business and its outstanding online reputation, we took a few minutes to talk with Jennifer Carnaghi, Marketing Director at Chet’s Cleaning.

The first question we had for Jennifer was what sets Chet’s Cleaning apart from other carpet cleaning companies in Michigan. Here’s her response:

“Our dedication to the professionalism in our industry [is what sets us apart]. Carpet cleaning isn’t looked at as a craft or a trade. My owners dedicate a lot of money and research into making sure that our technicians and our staff have the absolute best equipment and the best knowledge available. [Another thing that makes us different is] the sincerity of the dedicated staff that we have that wants to deliver a finished product that is better than anyone else.”

Jennifer went on to add:

“We are known to clean from a health perspective, not to just to get the stains out. We make sure that we adhere to all the steps and tenets in our industry regarding professional carpet cleaning, especially since there are a lot of steps that most companies skip right over. We’re dedicated to making sure that each one of those gets followed.”

We also wanted to know what their mission is at Chet’s Cleaning and how they work to make the world a better place. Here’s what Jennifer had to say:

“[We make the world a better place by] cleaning from a health perspective; most people don’t understand the nuances of what you can’t see is harmful, especially with your breathing…Your soft goods hold a lot of toxins that can make you sick over time — toxins that cause cancer, asthma and other illnesses. Thoroughly extracting and rinsing your soft goods is what makes a home healthier. Carrying vacuums, doing dry soil extraction — all the steps that we take will ensure that we’re going to leave it better than when we found it.”

Building Success With a Dedication to Customer Service

Jennifer credits Chet’s Cleaning’s strong online reputation to their unwavering dedication to customer service each and every day:

“We make sure that all of our clients are incredibly delighted with the service, which means that we leave no stone unturned. We want to make sure that what we say we’re going to do, we do, and we deliver that with exceptional dedication by making sure we come through on what we promise. Then it makes it easier for clients to want to return the favor and talk about us positively.”

Outside of building a powerful online reputation, Jennifer told us that Chet’s Cleaning has grown through referrals:

“We are 100-percent referral-based, so we do relationship marketing. We look for other types of like-minded companies that are dedicated to customer service, and build a network of referrals.
We clean a lot of different things — carpet, upholstery, tile — so I go to the retailers of those items, and we educate their staff on proper maintenance for those items. It helps their sales as well as their consumers…”

As a key part of Chet’s Cleaning Service, Jennifer knows a thing or two about growing a business and building an online reputation. Here’s her advice for the many business owners out there:

“I think it comes down to the dedication of the employees as a team…If it’s just one or two people in the business, the marketing person and the owner, trying to drum up an online presence, it’s not going to work. You need your front line staff to buy in.”


Congratulations to the team at Chet’s Cleaning for being a 2019 Top Rated Local award winner, and thank you so much, Jennifer, for taking the time to speak with us!

For all of your carpet cleaning needs in Madison Heights, we highly recommend Chet’s Cleaning. Visit their website today!

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