New Hampshire’s Top Rated Local® Fitness Centers Award Winner: CrossFit IronBorn

Top Rated Local® is pleased to announce that CrossFit IronBorn is a 2019 award winner for fitness centers in New Hampshire!

Get fit and reach your goals with the help of the supportive, engaging community at CrossFit IronBorn in Concord.

CrossFit IronBorn has received dozens of reviews on three verified sites with an average rating of 4.97 stars, earning them a magnificent Rating Score™ of 95.67 and a 2019 Top Rated Local award for ranking among the top five fitness centers in all of New Hampshire!

Here’s just one of their many five-star reviews:

“I started going here through their six-week challenge, assuming I would finish six weeks and then leave. But the friends that I made during that six weeks made it impossible to stop going. And once I started the ‘regular’ classes, the people there were incredible, too. This gym strives to help you be your best self, whether that means you are competing in CrossFit games or are working on being able to do a push-up for the first time. The coaches are great and very encouraging and understanding. The workouts are HARD, but you feel great once you are done.” – Danielle V.

A One-of-a-Kind Fitness Center’s Secret to a Strong Online Reputation

CrossFit IronBorn has managed to build the kind of reputation any business owner would envy, and to learn a little more about that reputation and this one-of-a-kind business, we sat down with the owner, Jon Farwell.

The first thing we wanted to know was what makes CrossFit IronBorn unique compared to the many other fitness centers in New Hampshire. Jon told us:

“I don’t know if we’re for everyone. We actually interview every person that comes in, and we have a consultation to make sure that we can help them. If we feel that we can’t, we actually work to help them find a different gym that will better meet their goals and what they’re looking for. But we are a gym that someone can come to if they’re looking for a strong community, if they’re looking to grow and learn as an athlete, and if they’re looking for a different and exciting workout experience every day.”

When we asked what the secret is to such a solid online reputation at CrossFit IronBorn, Jon pointed to the fact that, if their members believe in what they’re doing and have enjoyed their time with them, they ask if they would consider leaving a review. It’s that simple.

Making the World a Better Place by Changing Lives

We also wanted to know what their mission is at CrossFit IronBorn and how they work to make the world a better place. Here’s Jon’s response:

“We work to provide a better life, and fitness is our vehicle for that. We want to show people who come into our gym how life-changing adopting a healthy lifestyle can be.”

Outside of building a powerful online reputation, CrossFit IronBorn has grown through social media ads, an email drip campaign and the organic content that’s generated by tagging members in their social ads.

It’s clear that Jon knows a thing or two about growing a business and building an online reputation. Here’s his expert advice for the many other business owners out there:

“Get a mentor or coach that can help you through the marketing experience. It’s very, very difficult to do well, and there’s a wealth of people who know what to do out there. All you have to do is find one.”


Congratulations to the team at CrossFit IronBorn for being a 2019 Top Rated Local award winner!

We highly recommend CrossFit IronBorn in Concord. Visit their website today!

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