Arizona’s Top Rated Local® Fitness Centers Award Winner: Underground Fitness

Top Rated Local® is pleased to announce that Underground Fitness is a 2018 award winner for fitness centers in Arizona!

No matter what your fitness goals may be, the team at Underground Fitness is more than capable of helping you reach them.

Underground Fitness has earned more than 100 online reviews with an average rating of 5.00 stars, a spectacular Rating Score™ of 96.00 and a 2018 Top Rated Local award for being ranked among the top 10 fitness centers in Arizona!

Here’s just one of the many five-star reviews they’ve received:

“Five-plus stars. Awesome atmosphere. Great personal trainers. The staff is very knowledgeable and friendly. My personal trainer…is great! Workouts are very challenging and fun. I would highly recommend Underground Fitness to anyone trying to reach their goals and quickly see results.” – Yira B

Not Your Average Fitness Center

According to Dave Bess, the general manager of the Arrowhead club and part owner of the Desert Ridge Club, it’s Underground Fitness’s commitment to providing their members with customized lifeplans that make them truly stand out. They know that every diet works, but also that their members have to be able to execute that diet on a day-to-day basis in order to see results.

Here’s what Dave had to say on the matter:

“You’re going to walk in the first day, and we’re going to sit down and base everything off of you. Ninety-nine percent of studios will give you a plan that may work if you follow it, but if it’s not based on you, it’s not always sustainable.”

The team at Underground Fitness is also committed to holding their members accountable, which helps them see better results and keeps them coming back for more.

We asked Dave why they do what they do at Underground Fitness. Here’s what he had to say:

“For our members, it’s so much more than just about losing weight. They want to transform themselves internally and make themselves feel better. Most of the people who come in are a little broken and sad, but we get to help transform them with weight lifting and proper nutrition. The results in the mirror are just a byproduct of what we do; we get to make people’s lives awesome. We live in a very negative society, but we pride ourselves in providing the most positive hour of our members’ day.”

Building Success By Making it About the Clients

Dave credits Underground Fitness’s strong online reputation to his team’s 100-percent commitment to their clients. They take care of every single person who joins their program. As a smaller gym, with a membership base of 80 to 120 people, the team at Underground Fitness has the time to give it their all with each and every member, and that has helped them avoid any customer issues in the past four years.

All of the growth that Underground Fitness has undergone has been a result of their organic, in-house efforts. They also get a lot of business through referrals. They haven’t tapped much into social media, but their goal is to start telling their members’ stories through video testimonials, and to be more active on Youtube, Instagram and Facebook.

Dave has such an outstanding team because he makes taking care of them his primary objective. Because of this, they haven’t had any turnover in the past five years.

We asked Dave what advice he has for other business owners looking to grow their business and build their online reputation. Here are his words of wisdom:

“Take care of your employees and your clients, and everything else will take care of itself. It’s that simple.”


Congratulations to the team at Underground Fitness for being a 2018 Top Rated Local award winner, and thank you so much, Dave, for taking the time to speak with us.

If you’re looking for a fitness experience that can’t be beat, we highly recommend Underground Fitness. Visit their website today!