North Dakota’s Top Rated Local® Flooring Contractors Award Winner: Natural Accent Hardwood Floors

Top Rated Local® is pleased to announce that Natural Accent Hardwood Floors is a two-time 2019 award winner in North Dakota!

Enhance your home with beautiful hardwood floors from Natural Accent Hardwood Floors in Fargo.

Natural Accent Hardwood Floors has received dozens of reviews on four verified sites with an average rating of 4.98 stars, earning them a stellar Rating Score™ of 97.82 and two 2019 Top Rated Local awards for being ranked among the top 100 businesses and the number one flooring contractor in all of North Dakota!

Here’s just one of their many five-star reviews:

“Jim came by personally to assess 450 sq. ft. of bedrooms and hallway in our house. He gave us a number of refinishing options, which made it easy to decide on a path. He communicated well, and the crew finished on schedule. The floor looks fantastic, and they left absolutely zero dust behind.” – Nick H.

Not Your Average Flooring Company

Jim Clarey, the owner of Natural Accent Hardwood Floors, generously gave us a few minutes of his time to tell us about his award-winning business and its wonderful online reputation.

The first question we had for Jim was what sets Natural Accent Hardwood Floors apart from their competition in North Dakota. Jim told us that they are always thinking about the customer’s perception — that’s why they work hard to get them their bid as fast as possible and give customers as much information as possible. They text customers to let them know they are on their way. To them, over-communication is key.

We also wanted to know what their mission is at Natural Accent Hardwood Floors. Jim told us that their goal is to be transparent, to never lead customers on and to provide honest communication and keep their word.

Building Success by Being Upfront and Meeting Customers’ Needs

Jim attributes Natural Accent Hardwood Floors’ strong online reputation to their commitment to always being upfront with their customers and never over-promising, as well as to providing what their customers need — even if a client is sold on something, they will work to inform them and talk them out of the purchase if they don’t believe the client will be happy with it in 10 years.
Jim added that they offer their customers an incentive of $200 off if they leave a review on Google.

Jim told us that, outside of building a powerful online reputation, he has tried a lot of different things to market Natural Accent Hardwood Floors and has had good luck advertising on and boosting posts on Facebook.

There are so many business owners looking to build the kind of online reputation Natural Accent Hardwood Floors has. Here’s Jim’s expert advice for them:

“Getting reviews is difficult — you have to build that into the business process. You have to build that [reputation] over time and grow it.”


Congratulations to the team at Natural Accent Hardwood Floors for being a 2019 Top Rated Local award winner, and thank you so much, Jim, for taking the time to speak with us!

We highly recommend Natural Accent Hardwood Floors in Fargo. Visit their website today!

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