West Virginia’s Top Rated Local® Home Contractors Award Winner: Hardwood Interiors & Design

Top Rated Local® is pleased to announce that Hardwood Interiors & Design is a two-time 2019 award winner in West Virginia!

From custom cabinetry to remodeling, Hardwood Interiors & Design in Morgantown has what it takes to make your dream home a reality.

Hardwood Interiors & Design has received dozens of reviews on three verified sites with a perfect average rating of 5.00 stars, earning them a remarkable Rating Score™ of 96.00 and two 2019 Top Rated Local awards for being ranked among the top 100 businesses and the number one home contractor in all of West Virginia!

Here’s just one of their many five-star reviews:

“Hardwood Interiors is amazing! They are professional and very patient. …We continued to change and tweak the plans of our addition/remodel until we were completely satisfied with the layout and design. They explained everything in detail, and all those details were laid out in an organized and thorough manner. The work that has been completed so far looks beautiful, and the craftsmanship is the best I have ever seen. The team quickly becomes more than a construction partner; they become trusted friends who you know have your best interests at heart.” – Karen S.

Not Your Average Home Contracting Company

We wanted to learn more about this two-time award winner and how they managed to build such an impressive online reputation, so we took a few minutes to talk with John Whisler, a project manager at Hardwood Interiors & Design.

The first thing we wanted to know was what makes Hardwood Interiors & Design a one-of-a-kind home contracting company in West Virginia. Here’s what John had to say:

“We really take pride in what we do. Generally, I tell people, ‘If it’s something we’re going to put in your home, we would also be willing to put it in our own home.’ We’re not going to sell you something we wouldn’t use or we haven’t used ourselves. We wouldn’t recommend products that we haven’t used or done our due diligence on. We really want to turn out a quality product that someone’s going to appreciate and really get their money’s worth in the long haul. We also have a great deal of experience. There’s not much we haven’t seen in our industry, and I don’t think there’s any substitute for experience.”

We also asked John what their mission is at Hardwood Interiors & Design and how they work to make the world a better place. Here’s his response:

“Our mission is just to make sure we’re a reliable source for people when they need something or they have questions. We want to be as honest and upfront as we can with customers. We’ll tell people sometimes what they don’t want to hear but we’re not going to sugar coat something. We want to be honest about the route they want to go.”

Building Success by Building Relationships

John attributes Hardwood Interiors & Design’s strong online reputation to their commitment to building relationships and rapport with their clients. He went on to say:

“I do ask occasionally, ‘Hey, if you have a free moment, would you mind [writing a review]?’ Really, no amount of advertising beats word of mouth or former customer reviews. But I think what helps us is that we build such a good relationship with our customers that they’re willing to do it without a second thought because they’re so happy. I do try to make it easy for them. I’ll send them to any links that take them directly to where they can just type in a response…”

Outside of building a powerful online reputation, Hardwood Interiors & Design has gotten their name out there through some print advertising, but mostly through word of mouth:

“There’s nothing that beats word of mouth and referrals. It’s all about trust. You’re asking someone to come into your home and rip and tear. You’re investing all this money, so for us, the big thing is trust…”

Every business owner wants to build the kind of online reputation Hardwood Interiors & Design has. When we asked John what advice he has for those business owners, he said:

“It’s one thing to post photos and videos and other content, but when it comes down to it, a lot of people will go right to those stars. If you have a four-star rating or a three-star rating, I think you need to address why you have the rating you have and if there is room for improvement. In our opinion, there always is… It’s not all about photos and quotes and videos. I definitely think you have to engage with your audience. For me, it’s about making sure our ratings on Google, Houzz and Facebook are good. People look at those when they are looking for a service. I think those reviews speak more than sometimes your photos…’


Congratulations to the team at Hardwood Interiors & Design for being a 2019 Top Rated Local award winner, and thank you so much, John, for taking the time to speak with us!

We highly recommend Hardwood Interiors & Design in Morgantown. Visit their website today!

Share this article!