Top Rated Local® is pleased to announce that Abby Sparks Jewelry is a 2019 award winner for jewelry stores in Colorado!
For stunning, one-of-a-kind jewelry custom-made just for you, there’s no better option than Abby Sparks Jewelry in Denver.
Abby Sparks Jewelry has received more than 100 reviews with an average rating of 4.87 stars, earning them a tremendous Rating Score™ of 98.72 and a 2019 Top Rated Local award for ranking among the top five jewelry stores in all of Colorado!
Here’s just one of their many five-star reviews:
“Abbey has some amazing and authentically beautiful pieces of jewelry. She incorporates high-end and, sometimes, rare jewels with exquisite materials, such as white gold. These unique gems are perfect for when you really want to make a statement to that someone special. My partner said it’s the most beautiful and sentimental present I’ve ever given. I would highly recommend that you check them out!” – Don M.
Not Your Average Jewelry Store
We wanted to learn all about Abby Sparks Jewelry and its impressive online reputation, so we took a few minutes to talk with Marketing Associate, Kelsey Dickinson.
The first question we had for Kelsey was what is it that sets Abby Sparks Jewelry apart from their competition in Colorado. Here’s Kelsey’s response:
“We are not a jewelry store; we don’t have any inventory or any jewelry to sell. Each piece we make is created for just one person, is made only one time and is created for their aesthetic, their style, their personality and their unique relationship.”
Kelsey went on to say:
“Abby started Abby Sparks Jewelry because she felt like the jewelry industry was broken. We buy jewelry for ourselves and gift it to loved ones to celebrate life’s biggest moments: finding your soulmate, wedding anniversaries, births, graduation — the absolute biggest personal and professional milestones. And yet, the jewelry buying process is totally impersonal. She wanted to create a different experience, not a jewelry store; we deserved another option. She created Abby Sparks Jewelry, the anti-jewelry store, with nothing for you to buy and only things to muse about and make. She opted for a design studio instead of a traditional store because each one of us is one-of-a-kind and totally magical just as we are, and our jewelry should reflect that, especially for the big moments.”
We also wanted to know what their mission is at Abby Sparks Jewelry and how they work to make the world a better place. Here’s what Kelsey had to say:
“It’s not about jewelry designed around the ‘Abby Sparks’ vision, or what we like or want to be branded as. It’s jewelry designed around you, your story, your values and your style. Because sometimes, the little things ARE the big things.”
Abby herself, the owner, added:
“Every single one of us has our own unique combination of personality and soul attributes. Add to that, your personal story, all of the trials, tribulations and experiences, and that’s pure magic in my eyes. Then, when you find your person, well then, we have something that has never existed before. And oh man, that spark can move mountains! No connection is the same; no love is the same, and no two people are the same. This is the flicker that started my business and the north star that guides it and me today. My company exists for those looking for jewelry with meaning, made just for my clients’ unique stories, for their magical connections and for their spark.”
Building Success b Getting to Know Clients
Kelsey attributes Abby Sparks Jewelry’s strong online reputation to their commitment to getting to really seeing their clients and getting to know them on a deeper level instead of just trying to sell them something:
“Getting great feedback starts with giving people a reason to give great feedback. We’re not trying to sell our clients on anything; we make them feel seen and often get to know them on a much deeper level. The nature of what we do, and the pieces we create, is so personal and celebrates some of the biggest moments in our clients’ lives. We create an experience where they can celebrate that to the fullest without being judged, feeling pushed into something, or being sold a product that doesn’t seem to fit the importance of that situation. After the piece is created and finished, we do leave a little card in our client’s packet asking them, if they wish, to leave us a review so that others like them can have the same great experience. We’ll also follow up with an email after a few weeks, checking in on them and sharing links that allow them to remain a part of our community.”
Outside of building a powerful online reputation, Abby Sparks Jewelry has gotten their name out there through the great relationships they’ve formed with their clients the events they hold at their space and their guerilla approach to marketing, which includes distributing stickers out in the community.
There are so many business owners out there looking to build the kind of online reputation Abby Sparks Jewelry has. Here’s Kelsey’s expert advice for them:
“Learn to speak to people’s pain instead of just pushing products, service features or benefits. Everyone is pushing a product. What’s going to make you stand out in all of the noise is actually talking to people like they talk. That’s where the value lies in your product or service — in alleviating peoples’ pains. Make them feel seen and heard, so that then your product or service can be of interest and of help. You provide value to people by empathizing with them and walking in their shoes. Also, Google is God. Play by Google’s rules when building a website and creating content around SEO (search engine optimization) keywords and phrases.”
Congratulations to the team at Abby Sparks Jewelry for being a 2019 Top Rated Local award winner, and thank you so much, Kelsey, for taking the time to speak with us!
We highly recommend Abby Sparks Jewelry in Denver. Visit their website today!
