Top Rated Local® is pleased to announce that Aurum Jewelers is a 2019 award winner for jewelry stores in New York!
With an extensive collection of antique, vintage and estate jewelry, as well as the ability to create custom pieces, you won’t find a better jewelry store in Buffalo than Aurum Jewelers.
Aurum Jewelers has received hundreds of reviews on five verified sites with an average rating of 4.91 stars, earning them a magnificent Rating Score™ of 99.12 and a 2019 Top Rated Local award for ranking among the top five jewelry stores in all of New York!
Here’s just one of their many five-star reviews:
“On a recommendation from another satisfied client, I took my engagement ring to Aurum to be resized. Paul was very courteous and professional and took the time to understand what I was looking for. I was told by several people that resizing rose gold was too much of a hassle for many, and someone even suggested exchanging the ring I had picked for white gold because finding someone willing to work with rose gold would be difficult. I knew my ring was in good hands, and I could not be happier with the result. I highly recommend paying Aurum a visit and will definitely be doing business with them again in the future.” – Julie M.
A One-of-a-Kind Jewelry Store’s Secret to a Strong Online Reputation
Aurum Jewelers has managed to build the kind of reputation any business owner would envy, and to learn a little more about that reputation and this one-of-a-kind business, we sat down with the owner and President, Paul Michaels.
The first thing we wanted to know was what makes Aurum Jewelers unique compared to the many other jewelry stores in New York. Paul told us:
“We try to give the very finest quality. I’ve been in business for 55 years and studied jewelry design. Our prices are competitive. Other stores are trying to give what they consider to be the best prices, but they’re giving medium quality. Each customer interaction is personalized. We seek to truly connect, establish trust and understand each individual vantage point, and we tailor everything from there so that the customer gets exactly what he or she is looking for and remains confident and satisfied with their purchase. Our customers often receive more than just what they purchase, including history lessons, gemological explanations, design advice and laughter.”
Paul went on to say:
“Even online, we do everything in our power to connect with our customers and to make every interaction as personalized as possible, including encouraging phone conversations with the owner and following up after they receive their package to make sure they love everything as much as they thought they would. And if not, we work together to come to a mutual resolution.”
When we asked what the secret is to such a solid online reputation at Aurum Jewelers, Paul pointed to the fact that he’s married to his business:
“I live, eat and breathe it; it’s the most important thing in my life. I bend over backward and then some to make sure my clients are happy. I’m blessed with clients who are sophisticated, wonderful individuals. It encourages me to give better customer service, prices and quality. I have no interest in retiring. I think it comes down to the level of genuine connection and very personalized customer service we strive for with each interaction. We develop relationships with our customers, and once that is established, they seem to be happy to share their experience with us as well as prospective customers through our online presence.”
Making the World a Better Place by Giving Back
We also wanted to know what their mission is at Aurum Jewelers and how they work to make the world a better place. Paul told us about the many ways Aurum Jewelers gives back, including giving gift certificates to local charities, giving a percent of their profits to charity and writing out checks to worthwhile charities, including Albright Knox Art Gallery, Hospice, Foundation for Jewish Philanthropies, Pick of the Crop Ballet Company, Burchfield Penny Art Center, Jewish Family Services, Buffalo Philharmonic Orchestra, Gay and Lesbian Youth Services, Police Athletic League and Kaleida Health Care Systems.
Outside of building a powerful online reputation, Aurum Jewelers has grown through social media, advertising and photography, but according to Paul, they thrive on personal recommendations, word of mouth and their status as a family jeweler, passing down through generations and generations of families.
Paul also told us that they work hard to ensure that their reputation is a reflection of their values:
“The adage, ‘actions speak louder than words,’ is something we truly believe in. We make sure that we follow through with what we say we will do.”
It’s clear that Paul knows a thing or two about growing a business and building an online reputation. Here’s his expert advice for the many other business owners out there:
“Come in early; stay late; work hard; be honest; give 110 percent.”
Congratulations to the team at Aurum Jewelers for being a 2019 Top Rated Local award winner!
We highly recommend Aurum Jewelers in Buffalo. Visit their website today!
