Indiana’s Top Rated Local® Jewelry Stores Award Winner: Diamonds Direct Indianapolis

Top Rated Local® is pleased to announce that Diamonds Direct Indianapolis is an award winner for jewelry stores in 2019.

If you are looking for a jewelry store with a reputation as sparkling as their beautiful selection of unique pieces, look no further than this award-winning company!

Diamonds Direct Indianapolis has received many overwhelmingly positive reviews across five different verified sites with an average rating of 4.73 stars, earning them an impressive Rating Score™ of 97.26 and a 2019 Top Rated Local award for ranking as one of the top five jewelry stores in Indiana!

Here’s just one of their many five-star reviews:

“Diamonds Direct has fantastic and friendly service, great attention to detail, and a seriously enormous selection to choose from. I always feel very welcome every time I walk into this store. I’m a huge fan of getting a free warranty with our purchase and not having to keep up with the six-month inspections, like some of their competitors require. I absolutely LOVE my engagement ring, and I believe we got it for an amazing price.” – L.S.

It is because of excellent reviews like this that Diamonds Direct Indianapolis is now able to call themselves a Top Rated Local award winner!

Not Your Average Jewelry Store

We were excited to learn all about Diamonds Direct Indianapolis and how they have gotten where they are today, so we sat down with the General Manager, Robert Violante.

The first thing we wanted to know was what it is that makes Diamonds Direct Indianapolis stand apart from its competitors.

“We are nothing like a traditional jewelry store. In fact, we’re the exact opposite! We started in the 1950s as a manufacturer and supplier of diamonds and stones for jewelry stores up and down the east coast. Around 50 years later, we opened our first location to sell diamonds directly to the customer without the incredibly high markup of traditional stores. It was an eye-opening moment. We changed the diamond business in the US by offering diamonds to customers at wholesale pricing with better warranties and benefits. We control the process, from the mine to the finger.”

Building Success By Building Trust

Diamonds Direct Indianapolis has built up an incredible reputation, so we were excited to hear about some of the ways they have gotten their name out and grown their business. Robert told us that they invest in all sorts of marketing mediums, but that, most importantly, being involved with the community is something they value. They help out local teams, are involved with charities, and make donations when they can.

There are many businesses out there that are looking to build as impressive a reputation as Diamonds Direct Indianapolis has managed to. We asked if Robert could share any expert advice with these companies. Here’s what he had to say:

“Trust is huge in the jewelry business. Exceed the expectations of good service. They don’t expect incredible service, so it prompts reviews. It is important to have a team that believes and is passionate, so you have to hire the right people.”


Congratulations to Diamonds Direct Indianapolis for being a 2019 Top Rated Local award winner, and special thanks to Robert for taking the time to speak with us!

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