Alabama’s Top Rated Local® Jewelry Store Award Winner: Griffins Jewelers

Top Rated Local® is pleased to announce that Griffins Jewelers is a 2019 award winner!

With a 95.00 Rating Score™ and a perfect five-star average rating, Griffins Jewelers has landed a spot among the top five jewelers in the entire state of Alabama. Here are just three of the reviews that got them here:

“I am so glad I chose Griffins Jewelers to purchase my diamond. The staff was incredibly knowledgeable, helpful, and friendly. There was no pressure to purchase the ring. Griffins Jewelers wanted me to be happy and pleased with my selection. I have a ring that I love to show off, and I feel I have made new friends with the people at Griffins Jewelers. Do yourself a favor and go to Griffins Jewelers and see what they have for you.” -Emilie J.

“Griffins Jewelers is a great place to shop. It’s like visiting family. Locally owned and always willing to help. If you have a specific need they can get it. Remember, for your Jewelry needs, shop a Griffins Jewelers today. I love the Pell City store. Love all the employees, but I am partial to Stephanie and Michael. [They are] great people. Give them a try, [and you] will not be disappointed!” -Cindy M.

“I’ve had the opportunity to use Griffins Jewelers in Pell City, AL a number of times since moving here nearly three years ago. I have always been impressed with their selection and prices. But I have been most impressed with the professionalism of the staff. I am also pleased that they are members of the American Gem Society. I plan to do business here for many more years to come.” -Barbara M.

A One-of-a-Kind Jeweler’s Secret to a Strong Online Reputation

We spoke with Griffins Jewelers partner and co-owner, Michael Abernathy, about his business’ stellar online reputation.

First things first, we wanted to know what he believed to be Griffins Jewelers’ secret to success. He said, “[It’s] how we treat our customers. We always talk about how, if you don’t sell someone and just help them with want they want, and go out of your way to be a helpful neighbor, they will have a great experience and buy from us. We want to leave people with a lasting impression of a very easy and helpful sales process so they tell all of your friends, ‘Hey, you need an engagement ring — you’ve got to go talk to Michael at Griffins Jeweler.’”

Making the World a Better Place By Making Memories

The Griffins Jewelers team is wholeheartedly dedicated to making sure their clients’ experience is the best it can possibly be. “We help our customers create special memories that will last a lifetime. We work to create long-term relationships that span generations. We genuinely care about our customers.”


Thank you for speaking with us, Michael! Congratulations to the team at Griffins Jewelers for being a 2019 Top Rated Local award winner!

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