Michigan’s Top Rated Local® Jewelry Stores Award Winner: Massoud Jewelers

Top Rated Local® is pleased to announce that Massoud Jewelers is a 2019 award winner!

A 98.00 Rating Score™, a perfect 5.00 average star rating, and more than 50 phenomenal reviews make Massoud Jewelers one of the top 10 jewelry stores in Michigan! Here’s just one example:

“Massoud Jewelers are exceptional at their jobs. I have a gorgeous wedding ring that was custom made for me. For my 25 anniversary, Michel is making me a mother’s ring; I can’t wait to see the beautiful job he does on this ring. Hopefully, he will post a picture on this Facebook page.”

Not Your Average Jewelry Company

Michel Massoud, co-owner of Massoud Jewelers, took some time to chat with us about his business’ exemplary online reputation.

According to Michel, it’s a wide variety of things that sets Massoud Jewelers apart from other businesses in the area. When we asked what those differences are, he said, “Being the fourth generation in the family – combining old world skills and new technologies — we’re recognized as those of the finest craftsmanship in the jewelry industry. This is not our say, but the testimonies of every jewelry store we provided services to them throughout the years and retail clients as well. So, honest work, low prices, fine quality merchandise, creative designers, patience, informative and welcoming [are what set us apart]. That’s what’s bringing back the customer.”

We were also particularly interested in finding out how the Massoud Jewelers team makes the world a better place. Michel said, “We just keep loving everyone and welcoming them into our place. We’re the place where everything is possible. We never reject anybody.”

Building Success Through Trust

Of course, we couldn’t let Michel go without finding out his secret to success. However, when we asked, he told us that it’s not all that complicated. “Honestly, there’s no secret behind it. I’m not one of those guys who spends too much money on advertising to get the exposure,” he said. “I’d say that 100 percent of any comment on any social media, whether Google, Yelp, Facebook or others are strictly our clients. Out of their own will, they go out there and [write reviews] because of their satisfaction and pleasant experience. We never ask; we never promote; we never put a sign in the store to follow us or like us on anything. That’s the honest truth.”

The following is Michel’s wise advice to other businesses that are working on their online reputation:

“Honesty and delivering what you promise (fine quality and reasonable prices) are the most important thing when seeking reputation in general. Nobody is going to give you their money if they don’t trust in your business. On the other hand, people could walk into a mall, and just because they like an item they’d by it whether it’s priced right or not! Somebody could mark up the jewelry 10 times more and give 70 or 80 percent off, and people are still falling for that kind of stuff. I still believe that a loyal, satisfied and educated consumer is your best advertiser.”


Congratulations to the team at Massoud Jewelers for being a 2019 Top Rated Local award winner, and thank you so much, Michel, for taking the time to speak with us!


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