Minnesota’s Top Rated Local® Jewelry Stores Award Winner: Security Jewelers

Top Rated Local® is pleased to announce that Security Jewelers is a 2019 award winner for jewelry stores in Minnesota!

For all of your jewelry needs in Duluth, there’s no better jewelry store to turn to than Security Jewelers.

Security Jewelers has received more than 150 reviews on five verified sites with an average rating of 4.75 stars, earning them a superb Rating Score™ of 97.54 stars and a 2019 Top Rated Local award for ranking among the top 10 jewelry stores in all of Minnesota!

Here’s just one of their many five-star reviews:

“I brought in a pair of sapphire earrings that my husband bought for me 13 years ago. The posts had worn thin, and the backs no longer locked. They fixed them free of charge and paid over $12 to ship them back to me. Thanks! Your customer service has always been great.” – Kathy J.

Not Your Average Jewelry Store

Andrew Genereau, who co-owns Security Jewelers with his brother, Kyle Genereau, and Baird Montgomery, generously gave us a few minutes of his time to tell us about this award-winning business and its incredible online reputation.

The first thing we wanted to know was what it is that sets Security Jewelers apart from their competition in Minnesota. Andrew points to the fact that Security Jewelers is a 94-year-old, family-owned business and told us that most of their staff has been with the company for more than 20 years. That means that their customers are helped by the same people year after year. The sales staff at Security Jewelers are never pushy, and because of this, if their clients walk away, they are much more likely to come back.

We also asked Andrew what their mission is at Security Jewelers and how they work to make the world a better place. He shared with us that their aim for their employees to think that Security Jewelers is the best place to work and to treat every person who walks in the door properly:

“If you do these two things, then you’ll have a great business.”

Andrew went on to tell us that they are a proud supporter of their local community.

Building Success Through Great Service

When we asked Andrew about their secret to such a strong online reputation at Security Jewelers, he told us that their services are their strongest attribute and that they concentrate on greeting people right away and listening intently to what they want.

Outside of building a powerful online reputation, Security Jewelers has gotten their name out there through the radio, billboards, participating in community events and giving to local fundraisers. They know that they sell a product that not everyone needs, so they try to be great community members so that people remember them; they even offer their employees paid volunteer time.

There are so many business owners out there looking to build the kind of online reputation Security Jewelers has. Here’s Andrew’s expert advice for them:

“Talk to your customer and listen to them. Treat your customers as a very important asset, and treat your employees even better.”


Congratulations to the team at Security Jewelers for being a 2019 Top Rated Local award winner, and thank you so much, Andrew, for taking the time to speak with us!

We highly recommend Security Jewelers in Duluth. Visit their website today!

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