Kansas’ Top Rated Local® Jewelry Stores Award Winner: Toner Jewelers

Top Rated Local® is pleased to announce that Toner Jewelers is a 2019 award winner for jewelry stores in Kansas!

For all of your jewelry needs in Overland Park, there’s no better jewelry store to turn to than Toner Jewelers.

Toner Jewelers has received hundreds of reviews on five verified sites with an average rating of 4.89 stars, earning them an outstanding Rating Score™ of 98.90 and a 2019 Top Rated Local award for ranking among the top 10 jewelry stores in all of Kansas!

Here’s just one of their many five-star reviews:

“I simply won’t shop for jewelry anywhere but Toners. We have used them for my custom engagement ring, a wedding band, a custom necklace and everything in between. They are professional, friendly and knowledgeable. Most of all, they want you to be happy when you walk out of there.” – Jan R.

Not Your Average Jewelry Store

Michael Toner, the owner of Toner Jewelers, generously gave us a few minutes of his time to tell us about this one-of-a-kind business and its award-winning online reputation.

The first thing we wanted to know was what it is that sets Toner Jewelers apart from the many other jewelry stores in Kansas. Michael shared with us that they operate with the highest integrity and offer the highest-quality products. Michael will buy incredible, vintage pieces that have history at estate sales, as well as pre-owned Rolexes. The team at Toner Jewelers leaves a long-lasting impression on their clients with their superb customer service and gems! Their focus is on people buying engagement rings because they know that they will be their longest-lasting customers.

Michael went on to add:

“Our in-house inventory is immaculate, and we have a huge selection of diamonds. We have over 2,000 estate pieces in inventory and more than 100 engagement rings; we also carry the ‘Toner Private Collection.’

We also wanted to know why they do what they do at Toner Jewelers and how they work to make the world a better place. Here’s what Michael had to say:

“The company’s mission is to provide high-quality customer service and to gain the trust of our clients, suppliers and partners. Our approach to our work and to each other is guided by a set of core values that help us realize success and attain our goals. All employees are evaluated on the results they achieve, on how they further the Company’s progress and how they reflect the Company’s values.”

Michael Toner started in the jewelry business at the age of 18. Now 39 years later, Mike continues to form and retain lasting relationships with his clientele by truly listening to their wants and needs and catering to those by backing it up with the best customer service. He told us about his personal reasons for doing what he does as well:

“From the heart of 39 years of being in business, I get up every day, and I’m excited to come to work — no two days are the same, which makes it exciting. I love what I do!”

Building Success by Creating Lasting Relationships With Customers

When we asked Michael about Toner Jewelers’ secret to such a strong online reputation, he said:

“Our secret to a strong, lasting reputation is creating a warm and inviting and comfortable place to bond and grow relationships by giving them the incredible experience they deserve.”

Outside of building the kind of online reputation any business owner would envy, Toner Jewelers has spread the word about who they are and what they do through direct mail and digital marketing, which includes Google Adwords. They also get a lot of repeat customers.

Clearly, Michael knows a thing or two about growing a business and building an online reputation. Here’s his expert advice for the many other business owners out there:

“It’s all about relationships. We have a great staff, and it took me 35 years to step back and to stop being in every facet of the business. I trust my amazing staff, and that’s why our customers continue to come back. I love hand picking out all of the inventory.”


Congratulations to the team at Toner Jewelers for being a 2019 Top Rated Local award winner, and thank you so much, Michael, for taking the time to speak with us!

We highly recommend Toner Jewelers in Overland Park. Visit their website today!

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