Michigan’s Top Rated Local® Painting Contractors Award Winner: New Look Painting

Top Rated Local® is pleased to announce that New Look Painting is a 2019 award winner for painting contractors in Michigan!

For your residential and commercial painting needs, there’s no better company to turn to than New Look Painting in Grand Rapids.

New Look Painting has received dozens of reviews with an average rating of 4.81 stars, earning them a wonderful Rating Score™ of 99.13 and a 2019 Top Rated Local award for ranking among the top five painting contractors in all of Michigan!

Here’s just one of their many five-star reviews:

“The crew working at our home was excellent. They were not only professional and did exceptional work, but they were also kind and considerate. We could not have asked for a better experience. Thank you again for tackling a big and complicated project. The crew went above and beyond, and the results are amazing.” – Lain C.

Not Your Average Painting Company

We wanted to learn all about New Look Painting and its impressive online reputation, so we took a few minutes to talk with the owner, Mike Beaulieu.

The first question we had for Mike was what is it that sets New Look Painting apart from their competition in Michigan. Here’s Mike’s response:

“I have employees, so I never sub-contract out to other places. Customer service is our biggest focus. We are easy to reach; we stay on top of our schedules and provide full transparency, so our clients are getting the attention and quality that they deserve.”

We also wanted to know what Mike’s mission is at New Look Painting and how he and his team work to make the world a better place. Here’s what Mike had to say:

“I got into the business to give painters a good name again. I wanted to bring back the integrity and craftsmanship of being a painter. It’s about understanding the right products, finishes or techniques for each job/customer. I wanted to empower every single homeowner to be educated on the process and on the right choices to make.”

Mike went on to add:

“When you pay a painter, you’re paying for something you haven’t even seen yet, and I am looking to bridge the gap between the unknown at the beginning of the job and the finished product. We want customers to be paying for a true craftsman.”

Building Success by Having the Right System in Place

Mike attributes New Look Painting’s strong online reputation to the system that they have in place:

“We don’t look at what we do as putting paint on a surface, but rather the whole process, which includes everything from the communication with customers to our employees getting to the site and offering great customer service and to our commitment to staying up-to-date with current trends and techniques that make us the best at what we do. We also ask for reviews…”

Outside of building a powerful online reputation, New Look Painting has gotten their name out there by working to stay on page one of Google, as well as by posting on social media every day, including Pinterest, LinkedIn and Facebook. They also get the word out by building relationships with different contractors and sending out monthly newsletters.

There are so many business owners out there looking to build the kind of online reputation New Look Painting has. Here’s Mike’s expert advice for them:

“You really have to maintain your social media accounts; just merely claiming something doesn’t help you unless you’re posting relevant material. Understand that with social media, it’s a lot more about the ‘long-game’ rather than immediate reactions or resultant. You’re building your reputation online, and it takes time.”


Congratulations to the team at New Look Painting for being a 2019 Top Rated Local award winner, and thank you so much, Mike, for taking the time to speak with us!

We highly recommend New Look Painting in Grand Rapids. Visit their website today!

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