South Dakota’s Top Rated Local® Pet Groomers Award Winner: Dirty Dog Spa

Top Rated Local® is pleased to announce that Dirty Dog Spa is a 2019 award winner for pet groomers in South Dakota!

When your pet needs a little pampering in Sioux Falls, Dirty Dog Spa is the pet groomer to turn to.

Dirty Dog Spa has received more than 100 reviews on three verified sites with an average rating of 4.86 stars, earning them a spectacular Rating Score™ of 95.59 and a 2019 Top Rated Local award for ranking among the top 10 pet groomers in all of South Dakota!

Here’s just one of their many five-star reviews:

“We took our dog, Ollie, in for his first visit to Dirty Dog Spa and gave the self dog wash a spin. The staff was super helpful in showing us where everything was to get us started. And they were right there in case we needed help with anything. The self dog wash was so simple and easy to use. And there were even aprons for us to wear to keep us dry and fresh towels for Ollie to pre-dry him before using the warm blow dryer on him. After we were all done, Toni took her time in clipping Ollie’s nails with care and ease. And she was more than happy to answer questions for us as we searched for a new collar. We left very pleased with our first visit, and Ollie looked sharp in his new Martingale collar that Toni helped us pick out. We are already looking forward to our next visit!!” – Laine L.

Not Your Average Pet Grooming Company

Toni Connors, Lead Groomer and owner of Dirty Dog Spa, generously gave us a few minutes of her time to tell us about her award-winning business and its outstanding online reputation.

The first question we had for Toni was what sets Dirty Dog Spa apart from their competition in South Dakota. Toni emphasized their transparency and trust, and cautioned us that the big box stores generally groom pets behind closed doors. Toni, on the other hand, invites her clients to see the techniques she uses and focuses on educating them on what goes into grooming and what they can do to maintain their pet’s grooming needs at home.

Toni went on to tell us Dirty Dog Spa grooms both cats and dogs, and that each and every one of her staff members is First Aid and CPR certified for dogs and cats.

We also wanted to know what their mission is at Dirty Dog Spa and how they work to make the world a better place. Here’s what Toni had to say:

“[Our mission is] to make pets comfortable and happy. If the pets are comfortable and happy, then the owners are comfortable and happy.”

Building Success by Treating Pets as Their Own

Toni attributes Dirty Dog Spa’s strong online reputation to their commitment to always paying attention to detail and treating pets like their own. Toni shared that she and her team take pride in the compassionate and the transparency that they have, and that has created a lot of trust between her, her groomers and her clients.

Outside of building a powerful online reputation, Dirty Dog Spa has gotten their name out there donating food and grooms for pets in some of the local rescue facilities, but typically, she just focuses on her Dirty Dog Spa’s reputation because, according to Toni, it’s the best source of marketing — and it’s free!

There are so many business owners looking to build the kind of online reputation Dirty Dog Spa has. When we asked what advice she has for them, Toni emphasized the importance of pictures and told us that people want to see their work and what they’re offering, so taking photos regularly and posting them on social media is a big deal.


Congratulations to the team at Dirty Dog Spa for being a 2019 Top Rated Local award winner, and thank you so much, Toni, for taking the time to speak with us!

We highly recommend Dirty Dog Spa in Sioux Falls. Visit their website today!

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