Washington’s Top Rated Local® Photographers Award Winner: Crystal Madsen Photography

Top Rated Local® is pleased to announce that Crystal Madsen Photography is a 2018 award winner for photographers in Washington!

Whether you’re looking for a photographer to capture your wedding or for an upcoming boudoir shoot, there’s no other photographer in Spokane like Crystal Madsen Photography.

Crystal Madsen Photography has earned dozens of online reviews with an average rating of 4.95 stars, a stellar Rating Score™ of 97.53 and a 2018 Top Rated Local award for being ranked among the top 10 photographers in all of Washington!

Here’s just one of the many five-star reviews Crystal has received from her happy clients:

“Both of my experiences working with Crystal Madsen Photography have been wonderful, to say the least! Crystal is very professional and so easy to work with. She is one of the most hands-on photographers I’ve ever worked with, and I love the fact that she is confident with what she is doing at a shoot. She is so positive and funny; the mood is always light and fun! Not to mention, the shots we have made together are some of my favorites. No question, if you need a photographer in the Spokane area, Crystal Madsen is your girl!” – Sarah P

Not Your Average Photographer

According to Crystal, it’s the combination of her expertise as a photographer and her people skills that make her truly stand out as a photographer. Crystal always takes the time to build relationships with her clients, and that immediately puts them at ease.

Other photographers use strictly professional dialogue with their clients, but Crystal makes it a point to talk to her clients naturally, like she would talk to an old friend. She also loves her community, has a great attitude and seriously loves what she does.

We asked Crystal why she does what she does and how she works toward making the world a better place. Here’s what she had to say:

“Boudoir photography is my real passion. I learned within the last few years that I’m doing it now for a different reason than I was when I started. I love instilling confidence in my customers and depicting them in a different light than they’re used to. I like portraying them in the same way that their significant other sees them! It gives them confidence in themselves and in their sexuality. I actually started a closed, women-only Facebook forum, and it’s a really cool community that I never expected to create. I love watching the women get excited to share their pictures. It’s super rewarding. Women are starting their own conversations, even without me participating, and encouraging others to jump in and schedule a session with me!”

Building Success Through Transparency and Honest Feedback

Crystal credits her company’s strong online reputation to her commitment to always asking her clients for reviews, and to always being willing to accept honest feedback from her clients.

“I’m always extremely transparent, and I ask for totally honest feedback. As a consumer, I know that’s what I’m looking for when I review a business. It’s hard to trust a company that has all five-star reviews; that always feels unrealistic to me, so I welcome honesty. I try to reply to my reviews, too, and I truly want to hear what my clients have to say. I’m looking to learn from their feedback. I often reach out via text or e-mail to let them know how much I appreciate their insight and transparency.”

In addition to building a powerful online reputation, Crystal has a lot of marketing know-how and even went to college for marketing. Crystal has done AdWords, boosted posts on Facebook and Instagram, pinned cards on local bulletin boards and advertised on the radio. She has also donated photography sessions to charity for raffles and fundraisers. The more Crystal can get her name seen and heard, the better; she wants to get her name in front of as many people as possible because visibility is key.

We asked Crystal what advice she has for other business owners looking to grow their business and build their online reputation. Here are her words of wisdom:

“Always ask for reviews. As consumers, we completely forget how important reviews are for the businesses we work with. We only think about it when we have a negative experience, so having someone ask me in a professional way to leave a review is totally welcomed. The other piece of advice is to always be present. It’s so important to reply to a review that someone leaves for you. I always thank people for positive feedback so they know they’ve been heard. If someone had a negative experience, I always respond to that, too. It shows your potential, and it shows future clients that you’re responsive and caring. It gives them a lot of reasons to engage with you!”


Congratulations to Crystal Madsen Photography for being a 2018 Top Rated Local award winner, and thank you so much, Crystal, for taking the time to speak with us!

If you’re looking for a fabulous photographer in Spokane, we highly recommend Crystal Madsen Photography. Visit her website today!

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