Chiropractor Marketing: How to Manage Your Local Listings

In the realm of chiropractic care, you’re skilled at aligning the spine, but have you considered the alignment of your practice in the digital world? 

This is where chiropractor marketing steps in, specifically focusing on managing your local listings to expand your patient community and enhance your reputation. 

In today’s digital-oriented world, local listings are a vital element. They form the backbone (pun intended) of your digital presence, akin to how your chiropractic services contribute to your patients’ well-being.

Picture this: John, a local resident, wakes up with a severe backache. Unsure of what to do, he reaches for his phone and types into Google, “Chiropractor near me.” 

Google, striving to provide the most relevant and handy results, will present a list of local chiropractic practices. If your practice isn’t listed, or worse, listed but with incorrect information, you’ve just missed an opportunity with a potential patient. 

That’s why managing your local listings is a critical part of chiropractor marketing.

Local listings: the foundation of chiropractor marketing

Local listings are online directories where businesses can list their details, including name, address, phone number, hours of operation and services. 

These directories range from generalized ones like Google Business Profile, Top Rated Local® and Bing Places, to more specialized healthcare directories. 

For chiropractors, having your practice accurately and consistently listed across these platforms can significantly boost your digital visibility.

The importance of local listings is threefold:

  1. Boost online visibility: Listing your practice on multiple online directories improves your chances of appearing in search results, particularly for local searches. This increased visibility can lead to more website traffic and, ultimately, more patients.
  2. Improve local SEO: Search engines like Google consider the quantity and consistency of your local listings when determining your website’s rank in search results. Consistent local listings can help enhance your local SEO, making you more visible to potential patients in your area.
  3. Enhance reputation: Local listings often include customer reviews. By managing your local listings, you can respond to reviews, both positive and negative, and demonstrate your commitment to patient satisfaction.

Strategies for managing your local listings

Understanding the importance of local listings in chiropractor marketing, let’s delve into some strategies for effective management.

Claim your listings

The initial step in local listing management is to claim your listings on various directories. 

The process may vary by platform but usually involves locating your business on the site and going through a verification process to authenticate that you’re the owner. 

Don’t forget to claim your listing on Google Business Profile, a critical directory for any local business.

Ensure consistency

Once you’ve claimed your listings, it’s vital to ensure your business information is consistent across all platforms. Inconsistencies can confuse potential patients and negatively affect your local SEO. 

A good practice is to have a standardized format for your business name, address and phone number (NAP) that you use across all directories.

Keep your listings updated

Things can change rapidly in the dynamic world of healthcare. Whether it’s new services, changed business hours or updated contact information, it’s essential to keep your listings updated. 

Regularly review your listings to ensure they accurately reflect your current business operations.

Engage with reviews

Local listings often serve as a platform for patients to leave reviews. Engaging with these reviews can demonstrate that you value your patients’ feedback and are committed to improving your services. 

Responding to negative reviews can also allow you to address any issues and show potential patients that you’re dedicated to their satisfaction.

Making it work: a real-world example

Let’s illustrate the impact of local listing management with a hypothetical example.

Consider Dr. Smith, a chiropractor running a small practice in Dallas. Despite her excellent skills, she finds it challenging to attract new patients. 

Recognizing the need for better chiropractor marketing, she decides to focus on managing her local listings.

Dr. Smith begins by claiming her listings on Google Business Profile, Top Rated Local®,  Bing Places and a few healthcare-specific directories. She makes sure that her business information is consistent across all platforms and accurately represents the services she offers.

Over time, Dr. Smith observes an increase in her online visibility. More people visit her website, and she’s receiving calls from new patients who discovered her practice through online searches. 

Additionally, she’s interacting with her patients through the review sections, addressing concerns and expressing gratitude for positive feedback.

By managing her local listings, Dr. Smith has significantly boosted her chiropractor marketing efforts, leading to increased patient traffic and a better online reputation.

The role of Marketing 360®’s Listings App in chiropractor marketing

While managing local listings can significantly enhance your chiropractor marketing strategy, it can be time-consuming. With patient care being your primary concern, you may lack the time or resources to manage your local listings effectively.

That’s where Marketing 360’s Listings App comes in. This listings management software allows chiropractors to manage and update more than 50 local listings from one place. 

By leveraging the Listings App, you can focus on providing the best care to your patients while it handles your marketing needs.

Local listings: the backbone of your online presence

In the digital age, local listings form the backbone of your online presence. They enhance your online visibility, improve your local SEO and boost your reputation — all key components of effective chiropractor marketing.

However, managing local listings can be daunting, especially with the demands of running a chiropractic practice. By understanding the significance of local listings and implementing the strategies discussed here, you can enhance your chiropractor marketing efforts and grow your practice.

Remember, like chiropractic care, marketing is an ongoing process. It needs regular attention and adjustments to ensure optimal results. 

But don’t worry, you don’t have to do it alone. With tools like Marketing 360, you can streamline your chiropractor marketing efforts and focus on what you do best: providing excellent patient care.Are you ready to take your chiropractor marketing to the next level? Learn more and see our plans and pricing.

How to Get More Reviews for Your Chiropractic Practice

No two chiropractor marketing strategies should be exactly alike. You have to tailor your plan to your specific audience, your specific services and your specific practice location.

That means that one practice may be using different channels and techniques than another practice. Or, that one practice may need to use different strategies than another.

However, there’s one marketing channel every chiropractic practice needs to be using — reputation management.

Reputation management is the process of generating, monitoring, managing and responding to online reviews about your business. It’s a key part of any chiropractic marketing strategy.

Today, we’re going to touch on just one tiny aspect of reputation management — getting reviews. Here are six tips for getting more online reviews for your chiropractic practice.

1. Start by asking your existing patients for reviews

When it comes to getting reviews and building a strong reputation for your chiropractic practice, the best place patients to start with are your most loyal patients.

These patients are the ones who are most likely to leave positive reviews, and they’re also the ones who are most likely to tell their friends and family about your chiropractic practice.

After you’ve finished with an adjustment or another treatment, simply ask your patient to share their experience with your practice in a review. This will help get the ball rolling.

2. Make it easy for patients to leave reviews

If you want patients to leave reviews about your chiropractic practice, you need to make it easy for them to do so.

There are many great ways you can do this, including:

  • Embed the Top Rated Local® reviews widget on your website – With a reviews widget, when patients visit your chiropractor website, they’ll be able to see reviews from other patients right away. And, if they’re happy with their experience at your practice, they can leave a review with just a few clicks.
  • Claim and optimize your listings across review sites – When you claim and optimize your listings on popular review sites like Google, Top Rated Local and Facebook, you make it easier for patients to find your practice and leave reviews. Plus, when you have a strong presence on these sites, you can also encourage patients to leave reviews.
  • Add review links to your email signature – If you want to make it even easier for patients to leave reviews, add review links to your email signature. That way, when you send an email, your patients will have the option to leave a review with just a few clicks.

3. Use email marketing to get great reviews

Email marketing is one of the most effective chiropractor marketing channels for getting reviews.

You can use email marketing to send patients personalized messages asking them to leave a review. You can also use email marketing to send thank-you messages to patients who have already left a review.

Sending emails manually one by one can be time-consuming and inefficient. With email marketing software, like the Marketing 360® Nurture app, you can automate your email marketing, so you can focus on other aspects of your marketing strategy.

4. Use QR codes to get great reviews

The strategic use of QR codes can be a great way to get more online reviews for your chiropractic practice.

You can place QR codes in your office, on your chiropractor website or in your email signature. When patients scan the QR code with their phone, they’ll be taken to a review site, where they can leave a review about your practice.

But first, what are QR codes? QR codes are two-dimensional barcodes that can be scanned with a smartphone. They can be used to store information, like a URL, and can be used to take patients to a specific review site.

5. Listen and respond to patient feedback

In addition to asking patients to leave reviews, you should also be listening to the feedback they’re giving you — and responding to it.

Some patients will leave reviews about your chiropractic practice, whether you ask them to or not. And, these reviews can be positive or negative.

When you see a negative review, don’t ignore it. Instead, reach out to the patient and try to resolve the issue. This will show other patients that you’re committed to providing a great experience.

By responding to your reviews, you show the world that you’re listening to your patients and that you truly care about their experience. This can help you build trust with potential patients.

6. Prioritize a great patient experience in your practice

Finally, if you want to get more online reviews, you need to prioritize a great patient experience in your chiropractic practice.

Your patients are the ones who will be leaving reviews about your practice. So, if you want great reviews, you need to provide a great patient experience.

This means providing quality care, being responsive to patient needs and concerns, and creating a warm and welcoming environment in your practice.

By providing a great patient experience, you’ll not only get more online reviews, but you’ll also encourage patients to tell their friends and family about your practice.


Reputation management is a key part of any chiropractor marketing strategy. And, one of the most important aspects of reputation management is getting online reviews.

The Marketing 360 Reputation app gives you everything you need to get more online reviews for your chiropractic practice, and it’s just one of the many marketing tools available to chiropractors with our all-in-one chiropractor marketing platform.

With Marketing 360, you can build a convertible chiropractor website, master SEO and content marketing, connect with your community on social media and so much more.

Learn more and see our plans and pricing.

How to Say Goodbye to Back Pain

Have you been struggling with back pain? Don’t let back pain stop you in your tracks in 2021. Learn how to prevent and relieve back pain with these tips.

10 tips to help you say goodbye to back pain

#1. Watch your weight

The more weight you’re carrying — particularly around the middle — the more strain it puts on your lower back and the more it shifts your center of gravity. You can help to prevent and relieve back pain by ensuring that you stay within 10 pounds of your ideal weight (which is calculated based on gender, height and age).

Diet plays an especially large role in weight, and there are lots of small changes you can make in your diet that can lead to real results. These include drinking more water and less soda and alcohol, reducing sugar intake, eating more fruits and vegetables, etc.

#2. Exercise more

Speaking of weight loss, exercise can help you reach your goals and stay motivated enough to commit to a healthy diet and lifestyle. Best of all, exercising more will also help you to avoid back pain.

Exercise helps back pain by helping you to drop additional pounds, but it also builds muscles that can help to support and take some pressure off of your spine.

Yoga has proven to be an especially effective exercise for relieving and preventing back pain, as it helps to reduce stiffness, loosen the spine and build back muscles.

#3. Move around frequently

Whether you’re sitting or standing, being in the same static position for too long is going to be hard on your body. Sitting for too long can put additional pressure on your spinal discs, and standing for too long, especially if your posture isn’t good, can lead to misalignment and puts stress on the spine.

Whatever position you’re in, make sure that you don’t stay in it for too long. If you have a desk job, take a few minutes to walk around and stretch every so often. If you stand for long periods of time in one place, stretch or walk in place periodically throughout the day.

#4. Quit smoking

Most people are well aware of the fact that smoking increases the risk of lung cancer and can cause a range of other health problems. But, did you know that smokers are actually more prone to back pain?

That’s because smoking restricts blood flow to the spinal discs, preventing them from getting the nutrients they need and eventually causing them to break down. Smoking also leads to inflammation, making back pain worse.

#5. Prioritize sleep

When you’re in pain, it can be difficult to get to sleep at night. And, when you don’t get enough sleep, it exacerbates the pain you’re feeling. It’s a vicious cycle, and if you’re stuck in it, it’s important to take steps to get a better night’s sleep.

Keeping a sleep schedule, reducing your caffeine intake, avoiding screen time before bed and exercising more during the day are all things you can do to improve your sleep hygiene.

#6. Find a better sleep position

Sometimes, the position you’re sleeping in is actually the cause of your back pain (or it at least isn’t doing you any favors). And, making adjustments to how you’re sleeping can go a long way to relieving that pain.

Protect your spine by sleeping on your side with your knees pulled up to your chest, or on your back with a pillow under your lower back and knees. Sleeping on your stomach is probably the worst position for back pain, but if it’s your premier sleep position, putting a pillow under your hips could help.

#7. Avoid wearing heels

When you want a little extra style in your step, nothing gets the job done like a great pair of high heels. However, if you have back pain, you’re better off finding another way to express your sassy side.

When you wear high heels, it shifts your center of gravity, putting additional strain on your lower back. If you must wear them, though, stick with heels that are an inch or shorter, or bring a pair of low-heeled shoes with you to change into later.

#8. Lift properly

You may not be lifting heavy weights at the gym, but that doesn’t mean that you aren’t lifting heavy things throughout the day. Whether you’re picking up your kid, unloading the groceries or lifting your tool box, it’s important that you do so properly.

When you lift something heavy, start by bending your knees and squatting. Hold the item close to your body, lift up using your leg muscles and support your body using your abdominal muscles. Never twist as you lift, and opt to push heavy objects rather than to pull them.

#9. Practice good posture

When you sit for prolonged periods of time throughout the day, it’s key that you get up every so often to stretch, walk and otherwise move around. However, you can also help protect your back while sitting by making sure that you’re practicing good posture.

Choose a chair that has a straight back or one that provides you with lower back support. Sit with your knees slightly higher than your hips; use a stool if necessary. Support your back by engaging your abdominal muscles while seated, and keep your head and back straight.

#10. Stop sitting on your wallet

While an overstuffed wallet might be a happy wallet, if you want to avoid back pain, you should also avoid sitting on an overstuffed wallet, especially for long periods of time.

Believe it or not, sitting on a fat wallet for extended time periods can wreak havoc on your spine as well as your posture. Instead, consider carrying your wallet in a bag, or sitting it next to you for long drives and other extended periods of sitting.


Whether it’s caused by sitting on a too-fat wallet, wearing high heels or carrying a heavy bag around with you, there are a lot of things that can cause spinal misalignment and lead to back pain. Luckily, your local chiropractor can help you combat it effectively.

With Top Rated Local®, you can compare chiropractors in your area side by side, get a snapshot of their reputation overall and read chiropractor reviews from across the web.

Find a chiropractor near you with Top Rated Local today.

Common Myths About Chiropractic Care

Chiropractic care is one of those things that a lot of people think they know about but that there’s actually a lot of misconceptions about.

A lot of what many people think they know about chiropractors and chiropractic care is just myth, which is unfortunate because some of those myths prevent people from getting the effective, non-invasive care they need.

Don’t let fake news about chiropractic care get you down and prevent you from seeking the help of a great, local chiropractor in your area. Keep reading to learn the truth about some of the most common chiropractic myths around.

7 Common Chiropractic Myths

Myth #1. Chiropractors aren’t really doctors.

Many people mistakenly believe that, in order to become a chiropractor, one only has to obtain a certificate from an online course or a two-year degree, or that anyone can become one when it strikes their fancy.

But, the truth is that chiropractors are doctors who not only have to complete a four-year undergraduate degree from an accredited school, but also have to obtain their doctorate and pass the exam given by the National Board of Chiropractic Examiners.

Myth #2. Chiropractic adjustments are painful or dangerous.

A lot of people are afraid of getting their neck or back adjusted by a chiropractor. They imagine loud cracks and sharp pain. But, this couldn’t be further from the truth.

The fact of the matter is that chiropractors are doctors, not “bone crushers,” and rather than causing pain, chiropractic adjustments help to alleviate it.

Chiropractic care also isn’t dangerous, despite what some may say. It actually is a noninvasive treatment that can help to prevent the need for much more dangerous alternatives, like surgery or pain management through opioids.

Myth #3. Chiropractic care is only beneficial for treating back or neck pain.

Chiropractic adjustments are all about the spine, which is why so many people are under the misconception that they are only beneficial in treating spinal issues, like neck or back pain.

However, the spinal cord is a part of the central nervous system, which has an impact on every other part of your body.

In addition to helping to ease back and neck pain, chiropractic care can be used to treat a wide variety of health issues, from migraines and gastrointestinal infections to chronic pain.

Myth #4. You have to see a chiropractor regularly.

Many people are wary of going to see a chiropractor because they believe that going once will mean that they will have to start going all the time. And, not everyone is prepared for that kind of commitment or expense.

If you’ve been putting off going to a chiropractor because you don’t want to be roped into a long-term commitment, you’ll be glad to know that even one adjustment can help to relieve pain.

Some people with chronic issues choose to visit their chiropractor regularly, and some use chiropractic care as a preventative measure. However, this doesn’t work for all patients and the right chiropractor can help you find a treatment option you’re comfortable with.

Your chiropractor may not be able to help you reach your goal in just one visit, but that doesn’t mean that visiting a chiropractor means a lifelong commitment.

Myth #5. Chiropractic care is an expensive luxury.

Depending on your health insurance, you may or may not be able to get coverage for chiropractic care. It’s considered a specialty by many insurance providers, which is why it has a reputation as being overly expensive.

A lot of people equate chiropractic care with boutique yoga classes and doing the weekly shopping at a certain organic grocery store people have nicknamed “Whole Dollar.” In other words, many people consider chiropractic care to be an expensive luxury.

However, since chiropractic care can sometimes be alternative to expensive medications and surgeries, it’s often cheaper for patients to see a chiropractor.

Chiropractic care can also boost the immune system, making it a preventive measure. Staying healthy is a great way to save more money.

Myth #6. Only adults can benefit from chiropractic care.

Because so many people see chiropractic adjustments as harsh, painful treatments, they often think that chiropractic care is only acceptable for adults and is dangerous for children.

People of all ages can actually benefit from chiropractic care. Some chiropractors even specialize in treating infants and toddlers.

In fact, studies have shown that chiropractic care can be effective in treating colic.

Myth #7. Science does not support chiropractic care.

Just as many people equate chiropractic care with an expensive luxury, many more believe that it’s pop science and that chiropractic patients are being sold an expensive placebo.

Lots of people see chiropractic care as a flashy expense without much of any real health benefit, like pricey dietary supplements or trendy smoothies.

However, scientific evidence shows the efficacy of chiropractic care in a wide variety of treatments, including treatment for low back pain and other musculoskeletal issues.


The truth about chiropractic care is that it can be beneficial for treating many different things for many different people, but it’s not the right option for every patient. If you want to learn more about chiropractic care and find out if it’s the right option for you, start by finding a great local chiropractor with Top Rated Local®.

Top Rated Local makes it easy to find all of the best chiropractors near you, and with our one-of-a-kind Rating Score™ system, you can quickly and easily compare chiropractors based on their online reputation across every verified review site and local business directory.

Read chiropractic reviews and find the right chiropractor near you today with Top Rated Local!