The Importance of a Mobile-Friendly Website for House Cleaning and Janitorial Services

Picture this: It’s a chilly morning in September. Cindy, a busy working mom, spills her coffee on the living room carpet. Her day is already hectic and now she needs a house cleaner, stat! 

She whips out her smartphone and types in “house cleaner near me.” What does Cindy expect to see? Fast-loading websites, streamlined content and a simple way to book services.

Welcome to the mobile era! If you are a house cleaning or janitorial service, you must be part of it to thrive. 

The modern consumer, just like Cindy, wants things done yesterday. They want to be able to find, evaluate and hire services on the fly. This is where a mobile-friendly house cleaner website or janitor website is invaluable. Let’s dig in.

Breezing through the stats

Did you know that over 50% of web traffic worldwide is generated through mobile phones? This nugget from Statista is not just an idle number. It tells you where your audience is. 

Let’s not even get started on how Google loves mobile-friendly websites and often ranks them higher.

But, let’s go back to Cindy for a moment. She found two house cleaning services. One has a house cleaner website that’s a nightmare to navigate on her phone. The other, a dream. Guess which one got her business?

Mopping up the competition

In an age where options are aplenty, you have to sweep customers off their feet. Having a mobile-friendly website is like that sparkle on a clean surface. It can make customers choose you over your competition. 

Just think about how often you have chosen one product or service over another simply because their website was easier to use on your phone.

Make the connection

Okay, so you have a great mobile-friendly janitor website. How does this translate into connections? Simple. The easier it is for potential clients to access and use your site, the more likely they are to contact you.

Remember Cindy? She’s not just a one-time deal. She loved how easy it was to find and book your services. She might book you for regular cleaning or even recommend you to her friends. That’s the kind of organic growth that’s worth its weight in gold.

Buffing up your online reputation

We all know that in this day and age, online reputation is everything. Online reviews, feedback, and testimonials can either make or break a business. So, how does having a mobile-friendly website help?

Imagine Cindy’s friend, John. He is the office manager at a local company and he’s looking for a janitorial service. 

Cindy recommends yours. John quickly looks up your janitor website on his phone during his lunch break. He’s able to easily navigate through your testimonials and positive feedback. Guess what? You might have just landed another contract. 

This is how a seamless mobile experience helps build a strong online presence and reputation.

The cherry on top: Enhanced customer experience

There’s something deeply satisfying about a hassle-free experience, isn’t there? Your mobile-friendly website is not just about getting new clients. It’s also about giving your existing clients an effortless way to engage with your services. 

Simple scheduling, easy access to invoices and quick customer support make a world of difference. This, in turn, enhances customer retention and loyalty.

Take Mr. Anderson, for example. He’s a loyal customer who loves your house cleaning services. His children surprised him with a smartphone on his birthday. 

Now, he can effortlessly book your services, view his schedule and even chat with your support team, all through your user-friendly house cleaner website. Mr. Anderson is ecstatic!

Spick and span social media integration

Social media has become an integral part of our lives. Your mobile-friendly website should have social media integration as clean as the services you offer.

Consider Sarah, a social media influencer who just used your janitorial service for an event. Impressed with your services, she decides to give you a shout-out on her Instagram. 

With a mobile-friendly janitor website, not only can her followers easily find you, but they can also effortlessly share your page. The potential for new leads and brand exposure is enormous.

Brushing up on SEO

Let’s not forget about SEO! Google has been using mobile-friendliness as a ranking signal. This means that if your website is optimized for mobile devices, it’s likely to rank higher in search engine results. 

Higher rankings mean more visibility, and more visibility means more business.

Our friend Cindy might not have found your website if it wasn’t for your mobile optimization. SEO might sound like a tech-heavy term, but it’s essentially making sure that your shiny house cleaner website is seen by those who need it.

Keeping up with technology

As we move forward, technology will keep evolving. From smartphones to smartwatches, the variety of devices through which users can access your website will continue to expand. 

Having a mobile-friendly website ensures that you are not left in the digital dust and can adapt to new platforms as they arise.


In conclusion, having a mobile-friendly website is not just an option, but a necessity in today’s world. 

From getting found by new customers like Cindy, enhancing your online reputation for people like John, giving long-time clients like Mr. Anderson a seamless experience, to brilliant social media integration attracting leads through Sarah’s network – it’s evident that mobile optimization for your house cleaning and janitorial services is crucial.So, are you ready to make your website gleam as much as the services you provide? Learn more and see our plans and pricing.

How to Find Reliable Cleaning Solutions

Cleaning is a critical aspect of coronavirus prevention.

With more cases now than anywhere else in the world, a lot of people in the United States are a lot more alert when it comes to coronavirus. But, the good news is that the Centers for Disease Control have outlined several steps you can take to protect yourself, namely social distancing, hand washing, and cleaning.

Cleaning is not something we all have the ability to do for ourselves for a variety of reasons, which means that many people right now are searching for cleaning solutions that can help them protect themselves against coronavirus. And, now more than ever, you need those cleaning solutions to be reliable

There are so many incredible house cleaning and janitorial companies out there on the front lines of this pandemic, but it’s also important to note that not all of them are made equal. When you’re relying on a business to protect you against coronavirus, it’s essential that you’ve chosen the right one.

What to Look for in a Cleaning Service

#1. Happy Clients

When you’re searching online for a house cleaning or janitorial service near you, it’s not always easy to tell one company from the next, especially since most of them will claim to be the best in the business. What a business says about itself only means so much, but what a business’ clients say about it can make all the difference.

The first thing you should do when looking for any local business is to read its reviews, and a cleaning service is no exception. A great place to do that is Top Rated Local®, where you can read a business’ reviews from not just Top Rated Local, but from every verified review platform the business is listed on across the web.

Top Rated Local also guides reviews by allowing clients to rate businesses based on the five pillars of the customer experience — quality, value, timeliness, experience, and satisfaction — which will help you gain a better understanding of what working with the business is really like. Furthermore, you can quickly learn about a business’ overall online reputation with Top Rated Local’s Rating Score™ system, which ranks businesses out of 100.00 based on the number of review sites they’re listed on, how many reviews they have on those sites, and the average rating of those reviews, among other things.

#2. Experience

You need a house cleaning or janitorial company you can rely on to do a thorough job without cutting corners, and to have the know-how to get the job done correctly the first time. That means that you need a company with experience.

It’s important to note that experience is more than just about time on the job. Time on the job is certainly important, because it proves that a business has learned to evolve with the changing times over the years, which is definitely something that’s certainly valuable at this point in time. But, you also want to know that a cleaning company you choose the work with has the right kind of experience.

#3. Safety

Safety is absolutely something that should be on your mind right now, and that includes in finding a local house cleaning or janitorial company to work with. There are also many aspects to the safety question to consider.

First and foremost, it’s important to ensure that any company you choose to rely on has taken steps to protect both its clients and its employees amid the coronavirus pandemic. Some of these measures may include limiting the amount of people who come into the office by staggering times for people to collect the supplies they need, as well as ensuring that everyone cleaning your home has the appropriate protective equipment and that they’re using the appropriate cleaning supplies.

It’s also important to ensure that any company you choose to work with is compliant with OSHA and is dedicated to taking steps to protect your privacy. Having someone clean your home or business takes a lot of trust, and you want to make sure that the business you choose is worthy of that trust.

#4. Employees Rather Than Contract Workers

Some house cleaning companies and janitorial companies employ their workers while others rely on contract cleaners to get the job done. Both types of cleaning companies can be a good choice, but at a time like this, you’ll probably be better off by choosing to work with a cleaning company that employs its workers. There are multiple reasons for this.

First, employees are generally held at higher standards than contractors, and there is usually a lot more oversight within organizations that have employees. Employees also generally go through more intensive background checks and training, which can help to give you more peace of mind.

Furthermore, contract workers aren’t eligible for the kind of protections cleaning workers need at the moment, like health insurance, paid sick leave, and other benefits. It’s incredibly important that whoever is cleaning your home or business is healthy and won’t be forced to keep working if they’re sick.

#5. Insurance

For your protection, as well as that of the people who will be cleaning your home or business, you want to ensure that any cleaning company you work with is properly insured. If something is damaged or broken during the cleaning process, or if someone is hurt, insurance will protect you and your property just as much as it will protect the company against liability.

Find a local house cleaning or janitorial service today.

If you’re looking for a cleaning solution you can rely on to help to protect you or your employees against coronavirus, start with Top Rated Local. As your number one local business directory, we make it easy to learn about a business’ online reputation across the web from one site. Get started today!