Figure out who you are and what you want to be known for
For many people, the choice to hire a limousine service means that they are looking for a service to help them add to or complete a specific kind of experience. It’s important for you to figure out what kind of
customer you are hoping to attract because these customers likely have the bar set pretty high in their minds. Are you the endlessly fun party bus company? Are you the luxury line, ready to whisk people away to their formal events? Or are you an airport staple, offering safety and ease with a touch of class and sophistication?
Whether your company offers one or all of these services, it is important for you to know which you are, which customer you want to attract, and how to show the world exactly what kind of experience it is you have to offer them. Before you even start to navigate the world that is your online reputation, you first need to figure out these basics about your company.
Once you have established who you are and what you offer, think about what your service basics include. It could help to establish a mission statement for your business. This gives you and your employees a guideline for the kind of service your customers should be expecting from you. It also gives you and your employees a common goal and a baseline understanding of what is required from you.
When you have this foundation firmly planted under you and your business, you can start to look at your online reputation with a bit more confidence about what it is you are working towards.
You need to have a great website
Your website is almost always going to be your customer’s first impression of you. More than ever, people are turning to Google to search for local products and services. When they click on your page, you want to not only impress them, but also give them all the information they need to feel confident in choosing you over any other business. Having a professional and informative website is a must.
One way to stand out to potential clients would be to make sure your website’s homepage includes a widget that showcases stellar reviews previous customers have left for you. Customers trust other customers, and nowadays, reviews are worth their weight in gold since the majority of people trust online reviews as much as they do a word-of-mouth referral from a friend or family member.
Another website must-have is a gallery of high-quality photos of your fleet of vehicles. People want to know what they are getting when they are dishing out money for a service, and having excellent photos, a 3-D tour of your cars, or a few action shots of your cars will act as a valuable form of marketing for your business, even if they are only posted on your own website. At the end of the day, your website is there to reassure people that you are the best choice, and they won’t feel certain about that until you give them a reason to trust you. Having high-quality photos of the car they would be paying for is one crucial way to build that necessary trust.
Having profiles of your drivers, complete with headshots and a few quotes from positive reviews, would be one simple way to make your website, and business, stand head and shoulders above the competition. Including a page like this builds familiarity and trust with your brand. People are essentially trusting your employees and your company with their lives and are often hiring a limousine service for an event that is really important to them. You need to do everything you can to show them that you are worth putting that must trust in.
Don’t skip out on social media
No matter what your personal feelings are about social media, it could be a crucial asset to the growth of your business. Social media can give you a valuable tool for connecting with your customers, past, present, and future, and apart from the time investment it takes to manage your profiles, it’s generally a free service.
Think of social media as a collaborative extension of your website. With it, you can establish an easily accessible representation of your company and the kind of service it has to offer. Connecting with your customers on social media is simple, and many may already be looking for the opportunity to follow you! Social media makes it easy to post photos, establish your voice, spread the word about promotions, and interact with your audience. With a well-managed social media profile, you can even turn your customers into your own best spokespeople by having them tag you in their photos and share your profile with friends!
Reviews are vital to your success
The cornerstone of your online reputation depends on the reviews your customers leave for you. More and more people are sharing their opinions and experiences online, whether they are prompted to or not. The fact of the matter is, you have an online reputation, whether you know about it or not, so, we suggest taking charge of it and using it to help promote your business. Good reviews are no longer simply a nicety; they are a necessity.
When you are ready to explore and manage your online reputation, we suggest getting started by claiming your business profiles. Claiming your business can help to build trust in the eyes of your potential customers by legitimizing your business, showing your customers that your business is real, and by giving you the power to make sure that basic information, like your phone number, address, and business name, is updated and correct. This can be a crucial first step in forming trust with your potential customers. If they google your business and call the phone number that is listed, but that number is disconnected or incorrect, they are likely going to think that your business is either closed or unreliable, and both of those options are no good for business, especially for a limousine service, where reliability is a vital trait your customers are looking for.
When your business has online reviews, good and bad, it appears to be more authentic and trustworthy than a business that has no reviews at all. When a business has no reviews at all, people will question whether or not the business is even operational! It is more important than ever to ask every one of your customers to provide their feedback. Good reviews are as good as a referral, and bad reviews give you the opportunity to make things right and show your audience that you genuinely care about the customer experience. We highly recommend responding to all reviews, positive and negative, because doing so shows your audience that you are present and that you care about what they have to say.
Reviews do even more than provide you feedback and provide potential customers with a snapshot of your business; they also help your search rankings! Reviews act as new content, which search engines love. Websites with consistently fresh content are favored by search engine algorithms, meaning that the more fresh and relevant content that is connected to your business, the better for your rankings.
We hope that these tips have been helpful to you and your business. If you are feeling ready to tackle your online reputation, we recommend getting started by claiming your business on Top Rated Local today!