How to Hire a Great Team for Your Local Business

All successful local businesses, regardless of how big they are or what industry they’re in, have one very important thing in common — a great team.

Your team sets the stage for the kind of service you offer, how you communicate with customers and more. They’re the face of your local business, which is why it’s incredibly important that you hire the right team for your local business. Here are a few tips to get you started.

5 tips for hiring a great team for your local business

#1. Know what qualities you’re looking for

Before you start accepting applications and resumes or interviewing applicants, you need to know what you’re looking for in a candidate. Is it work ethic, the ability to work with a team or fantastic communication skills?

There may be many things that you value in a potential employee, but if you look for too many qualities at once, it can confuse what really matters. It’s better to identify your highest priority and focus your efforts on finding someone who embodies that trait.

Build your employment process on finding people who have the quality you’re looking for, including designing your interview questions around it.

#2. Fill in the gaps

We’ve all heard employers say that they wish they could clone a member of their team. While that may seem like a good idea, it’s actually for the better that cloning existing employees isn’t possible — nor should you look for people exactly like your existing team.

Successful teams are a lot like puzzles. Every piece is different, but they all fit together perfectly to create the finished product. If you try to fit the same piece into the puzzle over and over again, it won’t resemble anything like it’s supposed to.

Instead of looking for candidates that are exactly like your existing team, think about the areas your team falls flat or could be better. And, look for candidates who can fill in the gaps.

#3. Prioritize soft skills

Hard skills, like the ability to make a sale, produce a video, manage inventory or to do the bookkeeping for your business, are skills that many local businesses prioritize in potential candidates.

And, while hard skills are important, the key part of hard skills is that they are both measurable and teachable, which means that these skills can be developed in your employees over time. If you focus too much on hard skills, you can overlook a candidate’s soft skills, which are often even more important.

Soft skills include communication skills, the ability to work as a team, etc., and they are harder to pin down because they’re not measurable. But, it’s important to look for soft skills when you’re hiring because they’re also not teachable.

#4. Hire for company culture

Have you heard the phrase, “One bad apple spoils the barrel?” The same goes for your company. If you hire someone who doesn’t mesh with your company values, mission or goal, it can impact your entire team.

When hiring for your local business, it’s important to keep your company culture in mind. While it’s important that your employees have the skills and experience you need, it’s also important that they fit in with your team and culture.

To hire for culture fit, you first have to know what your culture is all about. Think about your values and goals, and look for candidates who share those same values and goals.

#5. Take your time

Hiring a great team is a lot more involved than just looking for skills or experience on a resume or application. It requires you to really learn about and get to know your candidates beyond what you can find in writing.

Chances are, if you look beyond the application or resume, you’re not going to be able to find the right person for the job overnight. And, while it may not be ideal to have an open position, it’s better (and cheaper) to find the right person the first time.

Hiring the right candidate or team can take time. But in the end, it’s well worth it.

Local businesses don’t always have the resources to offer competitive pay or benefits to attract great employees, but Small Business Benefits™ can help.

When you become a Small Business Benefits member, you’ll gain access to Fortune 500 group health insurance that’s normally unavailable to small groups, giving you an edge and helping you take better care of your employees.

Learn more about Small Business Benefits and create your free account!

Stay Relevant and Connected With Email and Text

Getting leads is just the first step to success for a local business. Local businesses also need a way to nurture their leads and stay top of mind with their existing customers. Email and text message marketing are powerful tools to do just that.

Email and text message marketing are especially effective with the right software, and Marketing 360® Nurture is the ultimate email and text message marketing solution for local businesses of all sizes and in all industries.

How Marketing 360® Nurture helps you stay connected and nurture leads and customers

Build campaigns specific to your industry

Whether your local business is an auto shop, a pest control company or a retail store, email marketing is a powerful way to turn leads into customers and to turn customers into loyal fans.

Marketing 360® Nurture doesn’t just have email marketing solutions for one or two industries — it’s a customizable platform that works for every industry. Enjoy ready-to-go templates for your industry to help you save time and get results.

Get more out of email marketing with automation

Rarely does a single message reverberate with every customer. Furthermore, depending on your audience, some times may be better than others to send your marketing emails.

With automation through Marketing 360 Nurture and the CRM, you’ll have all of the tools you need to send the right message to the right people at the right time. It’s the easiest way to save time while driving success.

Save time with industry-specific templates

Local business owners are some of the busiest people around. No one understands this like Marketing 360 does. That’s why the Nurture app comes equipped with a library of ready-to-go email templates.

With industry-specific email templates, you don’t have to build every email you send from the ground up. Just pick a template, customize it for your needs with an easy-to-use editor and send it to your leads and customers.

Increase your open rate with personalization

Email marketing is only effective if your recipients are actually opening and reading your emails. But, you don’t have to write unique emails for every recipient. Dramatically increase your email open rate with personalization.

With the Nurture app, you can personalize your emails the easy way by dynamically adding information, like the recipient’s name, to the subject line and content of your emails.

Make real-time connections with text message marketing

Whether you want to remind a customer about an upcoming appointment or spread the word about a limited-time offer, there’s no better way to communicate with your customers and leads in real-time than text message marketing.

The Marketing 360 Nurture app makes building recipient lists, and creating and sending text message campaigns, fast and easy.

Monitor and maximize your campaigns

No one wants to waste their time or resources on an email marketing campaign that’s not working for them. That’s why it’s important to monitor your campaign performance.

The Marketing 360 Nurture app makes it easy to keep track of everything from average open rate and click rate to bounce rate and unsubscribe rate, giving you the information you need to maximize your success.

Take advantage of a fully integrated solution

While email and text message marketing can be powerful on their own, they work a whole lot better when they’re an integrated part of your overall small business marketing strategy. That’s where the Nurture app really comes in handy.

The Nurture app seamlessly integrates with the rest of the Marketing 360 platform, allowing you to use key customer insights from the CRM, request and monitor reviews through Reputation and more.

Getting leads is just the first step to success for a local business. Nurture your leads and customers, and be the first local business your customers think of, with Marketing 360 Nurture. Learn more and see our plans and pricing.

Do More of What’s Working and Less of What’s Not

Every local business needs marketing, but not every marketing strategy will work for every local business.

More than anything, local businesses need unique marketing strategies that work for them, which means that they need to be able to monitor their performance and maximize their success. Learn how the Marketing 360® Intelligence app can help you do just that.

How Marketing 360® Intelligence can help you maximize your marketing efforts and investment

Let the data guide your decisions

Part of what makes marketing so difficult is that A + B doesn’t always = C. What works for one business won’t always work for another business, and what worked yesterday may not work as well tomorrow.

The Marketing 360 Intelligence app has the performance monitoring tools you need to see exactly what’s working and what’s not. It takes the guesswork out of making decisions about your marketing budget and strategy.

Keep track of your leads, sales and calls

At the end of the day, everything you do to market your business – from your website and social media profiles to ads and content marketing — is about driving leads and making sales. It’s a powerful thing when you can keep track of all of those leads from one place.

The Leads and Sales inbox within the Intelligence app gives you the ability to keep track of all of your leads, calls and sales from one place. Know exactly where every lead is coming from, and rate the quality of each lead so that you know what’s driving your best leads.

Build a more effective marketing strategy

Most small businesses don’t have a bottomless marketing budget. Small businesses need to be able to make every marketing dollar count. To do that, they need to be able to do more of what’s working and less of what’s not, which means that they need the data on their side.

The performance monitoring tools in the Intelligence app gives you the information you need to keep track of your performance across multiple channels. From one place, you’ll have the necessary tools to build a lean, mean marketing strategy that maximizes results for your business.

Drive better results with your website

Your small business website is incredibly important not only to your digital marketing strategy but also to your success overall. It’s your business’s main hub online, and often, it’s the first impression people will have of your business.

With Site Analytics in the Intelligence app, you’ll be able to see key data for every page of your website, including page view, average time on page, bounce rate, load time and other key points. Plus, see where your website traffic is coming from, the conversion paths your customers are taking and more.

Monitor your performance over time

When you make changes to your marketing strategy, or decide to invest more time and money into a particular channel, you need to be able to determine if those changes have paid off or not.

With the Intelligence app, not only will you have the data you need to make necessary changes, but you’ll also be able to easily monitor the impact of those changes with period-over-period reports. Compare periods side by side to see how changes to your strategy and budget has impacted your ROI, website traffic, conversions and more.

There are no one-size-fits-all solutions when it comes to small business marketing, but luckily, the Intelligence app gives you all of the tools and information you need to find the right solution for your unique business. Learn more and see plans and pricing.

Make Scheduling Simple for Your Local Business

All local businesses need a reliable scheduling solution — something that helps them book appointments easier and manage multiple schedules. The Marketing 360® Scheduling app is a great option for busy small business owners. Here are a few ways it can make managing your schedule easier.

How Marketing 360® Scheduling can help you enjoy the fruits of a busy schedule

Make it easy for customers to book appointments

Some people will always prefer to book appointments the old-fashioned way — over the phone — but more and more people are choosing to book appointments online. With the Scheduling app, you can give your customers the option they prefer.

Scheduling makes it easy for customers to book appointments right from your website. Not only does this give them more options, but it also helps to free up more of your time, so that you can spend less of it on the phone booking appointments and more time serving your customers.

Add your staff and their availability

For barber shops, hair salons, massage therapy clinics and other businesses where customers may want to book appointments with specific members of your staff, Scheduling is the all-in-one tool you need.

With Scheduling, you can add information about your staff to help your customers choose the right fit for their needs. This includes their availability, expertise, etc., ensuring that your customers’ favorite staff members are available when they need them.

Make your services bookable

Not only is scheduling ideal for booking appointments and reservations, but it’s also ideal for creating bookable services. This makes Scheduling an ideal solution for service-based businesses that are looking to simplify their needs.

For example, a local dentist could make common services, like routine cleanings or examinations, bookable online. This way, your customers — or patients — can choose exactly the service they need when they need it.

Enjoy a streamlined, integrated scheduling solution

One of the biggest reasons to choose Marketing 360 Scheduling as your go-to scheduling solution is that it seamlessly integrates with the rest of the Marketing 360 platform, including payments software, automated email marketing and more.

Marketing 360 has all of the tools you need to manage your business. You can manage your schedule, send automated appointment reminders via text message or email, manage payments and invoices, keep track of customers and contacts, monitor your marketing performance and so much more.

Make managing your schedule easier than ever with the Marketing 360 Scheduling app. Learn more and see plans and pricing.

Accept and Manage Payments the Easy Way

Every local business needs a reliable way to accept and manage payments, whether that be on their website or in person. The Marketing 360® Payments app is the solution you’ve been looking for. Here are a few of the many ways the Payments app can benefit your local business.

How Marketing 360® Payments can help you get paid your way

Accept payments anywhere

It only takes a few minutes to get approved, connect your bank account and start accepting payments. Best of all, you can accept payments anywhere, whether that be on your local business website or even at your brick-and-mortar location via your mobile device or tablet.

With the ability to create simple payment forms, the Payments app works on virtually any website platform, including Websites 360®, WordPress and beyond. Plus, it works seamlessly with the Shop App, which you can use to create your own online store.

Create and send invoices

Local, service-based businesses that work off invoices, like landscapers, photographers, locksmiths and plumbers, will be happy to know that creating and managing invoices is easy with the Payments app.

You can create and send invoices with ease, as well as manage and view all of your invoices from a single dashboard. At a glance, you’ll be able to see the status of each and every invoice you’ve created — it’s the easiest and fastest way to see which of your invoices are open, pending or paid.

Sell products on your online store

Local retailers can branch out and expand their customer bases by launching an online store with the Shop App, where they can sell their products, while also managing inventory, shipping costs, taxes and more.

The Shop App makes it easy to build a beautiful e-commerce website, and it’s perfect for any local business that sells products, from fitness centers with pro shops to salons that sell hair care and beauty products.

Manage subscriptions

Not only does the Payments app simplify the process of accepting one-time payments, but it’s also the solution local businesses need to accept recurring payments and manage subscriptions.

Subscription management via Marketing 360 Payments is the perfect solution for any local business that works off of subscriptions. This includes fitness centers, lawn care companies, chiropractors, house cleaners, pest control companies and more.

Streamline your bookkeeping needs

The Payments app integrates seamlessly with the rest of the Marketing 360 platform, but it also connects with QuickBooks Online, allowing you to streamline payments management and bookkeeping for your local business.

When you connect your QuickBooks Online account with the Payments app, your transactions will automatically sync up, saving you time and energy manually entering each transaction. The best part is that you can connect your account in just a few clicks.

Monitor your performance

Not only does the Payments app give you everything you need to accept and manage payments, as well as create and manage invoices, but it also allows you to keep a close eye on your performance over time.

Easy-to-read, real-time reports help you stay on top of your payments, revenue, online orders, subscriptions, invoices, refunds, disputes and so much more. It’s all the data you need to monitor and enhance your performance.

Get the funds you need to grow your business

Sometimes, you need to spend money to make money, and the Payments app makes it easier than ever to access the funds you need to grow your local business.

With Marketing 360 Capital, you can get approved for the funds you need in just 48 hours. Once you’re approved, you’ll get your funds as quickly as a week. Best of all, you’ll have to deal with less paperwork than you would with a bank, and approval rates are higher.

The Marketing 360 Payments app is the all-in-one payments management solution a local business needs. Learn more and see plans and pricing.

Capture Market Share on Popular Channels

Having a visible presence wherever your potential customers are looking is a key tenant of marketing, and these days, there are a lot of ways to accomplish this. However, nothing is faster or more targeted than digital advertising.

Every local business needs the right digital advertising solution, and the Marketing 360® Ads app has it all. From the ability to create and run ads on the most popular channels to easy-to-read performance monitoring tools, it’s the all-in-one digital advertising solution local businesses need to succeed and capture market share.

How to capture market share with Marketing 360® Ads

Dominate the search results

In the last Marketing 360® software review, we talked a lot about the importance of ranking organically in organic search results. It’s a big part of a local business’s visibility online, but it takes time and consistency to build that organic presence.

Search ads are a fantastic way to speed up the process and start dominating the search results, because they are displayed at the very top of the page, long before organic results are listed.

Search ads are also a fantastic supplement to already strong organic rankings, because they help you control more parts of the page. Furthermore, when you combine your search advertising and organic efforts, it can help both channels see better results.

With the Marketing 360 Ads app, you can run ad campaigns for the most impactful keywords for your business on both Google and Bing, as well as monitor the results of both campaigns from a single place.

Get more out of social media

A lot of local businesses see social media as a place to connect with their community and build more brand recognition and visibility in their area. And, they aren’t wrong, social media is a fantastic tool for both of these things.

However, with the right ad campaigns on social media, it can also be a powerful tool for driving conversions and sales for small businesses.

These days, people spend a lot of their time on social media. And since smart marketing is about being wherever your customers are, it makes social media an incredibly important part of modern marketing.

The Marketing 360 Ads app makes it easy to run ads on the most popular social media platforms, like Facebook, Instagram, YouTube and LinkedIn. Plus, get more out of every ad dollar by targeting just the right audience.

Drive more local leads

When someone in your area searches for a relevant keyword, like “plumber near me” or “sushi restaurant in Milwaukee,” the difference between them choosing you and a competitor often comes down to who appears first.

Dominating the page with search ads and organic rankings can go a long way, but in order to win a local search, Google Maps ads can be a game-changer. Local service businesses, like contractors and electricians, should also take advantage of Google Local Service Ads.

Marketing 360 Ads lets you run Google ads that help you dominate local search results and get more highly qualified leads to your website. You can also run ads on Waze, helping you make the most of nearby leads.

Do more with retargeting

Consumers aren’t always ready to take the plunge to schedule a service, book an appointment, make a purchase or schedule a reservation the first time they see your message or are interested in your brand.

In fact, it’s the rare customer who’s ready to pull the trigger after just one impression. It takes time to build trust with new customers, and many need to see your message multiple times before they’re ready to convert.

Retargeting ads are all about getting those people — the ones who have already shown an interest in your brand or offerings — back in the door and reminding them that you’re still available.

With Marketing 360 Ads, you can maximize your ad spend by targeting people who have visited your website in the past or interacted with a previous ad. It’s a highly effective way to drive conversions and move people further along in the sales funnel.

Get seen on digital billboards

In this day and age, most people look at their phones throughout the day, which is why running ads on popular channels, like Google and Facebook, is so important. The only exception to this rule is when people are driving.

However, just because someone is behind the wheel, it doesn’t mean that you can’t get your message in front of them or connect with them. With the right digital billboards, you can maximize your message even more.

Build more trust and recognition in your brand by taking advantage of digital billboards in your area. Serve different locations around the country? With Ads, you can access thousands of billboards across the US.

Compare and maximize ad campaigns

Digital advertising is one of the best and most effective ways to get your message out there, drive conversions and reach your goals, but it’s also not free.

Small businesses on a budget need every ad dollar to count. You can’t afford to waste money on a campaign that isn’t driving results, which is why it’s so important to be in the know about how your ad campaigns are performing.

With the Marketing 360 Ads app, not only can you create and launch campaigns on the most popular channels across the web and beyond, but you can also keep a close eye on what’s working and what’s not.

Marketing 360 is a singular small business marketing platform that makes it easy to drive results with digital advertising, and it also includes a whole host of other tools to help you manage and grow your business. See plans and pricing.

Local SEO Made Easy

Being visible on search engines is important for every local business, and there are a lot of places your business can show up in a local search. From Google Maps rankings and Local Service Ads to search ads and organic rankings, you want your business to be visible in as many places as possible.

Organic visibility is an incredibly important part of long-term success online. Not only are organic clicks free, but there are always going to be some people who won’t click an ad. If you can rank organically, you can capture those leads.

Finding the right SEO software and services, like the Marketing 360® Content app, to help you get it right is key.

How to level up content marketing and SEO with Marketing 360® Content

Work with a professional content team

Gaining organic visibility takes time and consistency. It involves optimizing your website, social profiles and local listings for relevant, targeted keywords, as well as publishing content on a regular basis.

There’s no sugar coating it. SEO success takes a lot of work and time. That can make it almost impossible for a busy small business owner to do it all themselves.

Marketing 360’s content writers can help you set yourself up for organic success by laying the foundations with optimizations and by creating blogs, social posts, website content, videos, infographics, email marketing campaigns and more.

Let the Marketing 360 content team do the work for you, so you can focus on managing and growing your small business.

Keep a close eye on your organic performance

Whether you’re managing your own organic performance or working with a professional SEO team, you need to know if your efforts and/or your investment are paying off.

The Marketing 360® Content app makes it easy to keep a close eye on your organic performance, from impressions and clicks to rankings and conversions. Get the data you need to make intelligent decisions about your organic strategy and goals.

Plus, always be in the know about what your content team is doing and what your strategy looks like. See a detailed description of every SEO task that was logged on your account, as well as all of the available SEO services you can take advantage of.

Track your top-performing keywords and pages

Which keywords is your website currently ranking for? How many keywords is your website ranking for? Which keywords are driving the most traffic to your website? Which pages are ranking for certain keywords?

The Marketing 360 Content app makes it easy to answer all of these questions and more. Plus, you can keep track of an individual keyword’s performance over time. It’s the easiest way to monitor keyword rankings and keyword performance.

Monitor individual page performance

Which pages are driving the most organic traffic to your website? Which pages are ranking for the most keywords? How many people are seeing individual pages on your website? How has an individual page performed organically over time?

With the Marketing 360 Content app, it’s easy to get the data you need to gain a true understanding of the organic performance of each and every page of your website, in addition to website performance overall.

Take advantage of advanced, built-in SEO tools

A lot of SEO happens on the front end. It involves adding fresh content, including keywords in titles and headings, etc. It takes time and effort, but it’s also something most small business owners can do — even if they don’t have a lot of SEO experience or expertise.

Where a lot of people get stuck is the technical side of SEO. Things like Schema Markup, microdata and canonical tags are a little more complicated, and can be difficult to handle on your own.

The good news is that the Marketing 360 Websites platform was made for SEO success and has the built-in tools you need to tackle technical SEO.

Marketing 360 is a singular small business marketing platform that makes it easy to monitor and bolster your organic performance, and it has a whole host of other tools to help you manage and grow your business, too. See plans and pricing.

Manage Your Local Listings From One Place

From Google to Yelp, there are many, many different places where people in your area are looking for local businesses like yours. The key to your success is having a visible, up-to-date presence wherever people are looking.

How to build a strong local presence with Marketing 360® Listings

Manage all of your listings from one place

Getting listed wherever people are looking for what you have to offer is just the first step. You also have to make sure that all of your listings are up to date and accurate.

There are so many listings to manage. Managing all of your listings across the web can be overwhelming and incredibly time-consuming.

With Marketing 360 Listings, you can manage your listings across more than 50 of the most popular local listing sites, directories and apps — all from one place and in minutes.

Keep your listings up to date with syndicated business information

Whether someone finds your local business on Yahoo or Top Rated Local®, it does you no good if the phone number you have listed is outdated or your address is wrong.

But, when you need to update your business information, doing so on so many different places is just untenable, especially for a busy local business owner.

Marketing 360 Listings syndicates your business information across all of your listings, allowing you to make universal updates and keep your information consistent. Not only does this ensure that leads will always be able to contact you, but it will also help with your organic rankings.

Optimize your listings with Premium Business Information

Having a visible, up-to-date presence on local sites, directories and apps is critical to your success, but there are a lot of other local businesses on those same sites, directories and apps fighting for the same leads.

You need to ensure that your business stands out from the crowd. And, the best way to do that is by optimizing your listings.

With Premium Business Information in Marketing 360 Listings, you can optimize your listings with additional directions, your service area, payment options you accept, your brand video, specialties you offer, a featured message and so much more.

Marketing 360 is a singular small business marketing platform that makes it easy to manage your listings from across the web, and it has a whole host of other tools to help you manage and grow your business, too. See plans and pricing.

Build a Strong Reputation for Your Local Business

Every business needs a strong reputation, and having the right reputation management software on your side can go a long way toward building one. Here’s how.

Build a strong reputation for your local business with Marketing 360® Reputation

Request reviews

Reviews are the bedrock of your online reputation, and every small business needs them. But, the downside is that people don’t often write reviews without being prompted — that is, unless they are upset about their experience.

Because people who are unhappy are more likely to write reviews, it can leave you with a skewed reputation without any kind of management on your part. Since most people are happy to write reviews when asked, requesting reviews from all of your customers means a more accurate reflection of your business.

The Marketing 360 Reputation app makes it easy to request reviews. Because it’s integrated with the rest of the marketing platform, you can easily automate review requests through email and text.

Monitor reviews

Getting reviews is important, but it’s just one part of reputation management. People often expect a response to their reviews, especially negative reviews, and they expect you to respond quickly — within a day or two.

Your small business likely has a presence on lots of review sites, like Top Rated Local®, Yelp, Facebook, Google, etc. You need to know when someone posts a new review on any of these sites so that you can monitor your reputation and respond in a timely manner.

Keeping track of your reviews on multiple websites can be a challenge. But with Marketing 360’s reputation management software, you can monitor your reviews on all of the most popular review sites — all from one place.

Build trust with a reviews widget

Trust plays a huge role in the average consumer’s purchasing decisions online. There’s a lot of competition out there, and people want to know that they’re buying a high-quality product or working with a trustworthy business.

Your reviews and online reputation play a big part in building that trust with new and potential customers, and by embedding a reviews widget on your website, you can harness the power of a strong reputation on your website itself.

With the Top Rated Local widget, visitors can check out your reviews from across the web, see your overall ratings and even write reviews — all without having to leave your website.

Gain more control

A small business’s online reputation is incredibly important, but it can be a tough piece of the marketing puzzle because it’s centered around what other people say about your business, which is largely out of your control.

Sure, you can do your part to build a strong reputation by providing great customer service, requesting, responding to and monitoring reviews, keeping your business information up to date, etc., but there’s a lot that’s still out of your control.

Marketing 360 Reputation and Top Rated Local give you more control by allowing you to challenge potentially fake reviews, make some reviews private, make comments on reviews and more.

Streamline your marketing

Reputation management is not an island and shouldn’t be treated as one. It’s a key part of your overall marketing strategy, and it needs to be integrated with the other parts of your strategy, like social media management, local listings management and more.

One of the biggest benefits of building your reputation with the Marketing 360 reputation management app is that it’s built into an all-in-one marketing platform that has everything you need to grow your business, plus a marketing team that can help you maximize your efforts.

With Reputation, not only will you have everything you need to build a strong reputation, but you’ll also have access to a CRM where you can manage your contacts, a social media scheduling tool to keep you active on social media, an easy-to-use website builder and so much more.

Marketing 360 Reputation is the comprehensive reputation management software a small business needs to build a strong, impressive online reputation. Learn more and see plans and pricing.

The Easy Way to Build Your Social Media Presence

In the early days of social media, most people used it to stay in touch with family and catch up with friends. These days, people use social media for so much more, including to shop and discover new brands and local businesses.

Best of all, the organic side of social media management is totally free. Building your organic social media presence takes an investment of time and energy, not money, which makes it a valuable channel for small businesses that don’t have an endless marketing budget.

Even better, with the right social media tools and software, like Marketing 360® Social, you’ll save time and energy while maximizing your presence on the top social media platforms.

How to build your social presence with Marketing 360® Social


Connect your most valuable social accounts

Manage your social presence across multiple platforms from one place by connecting them with the Social app, including:


With 2.8 billion monthly active users (Statista), Facebook is the largest social media platform, and a must-have marketing channel for most local businesses.

Not only do users visit Facebook to learn about new local businesses and brands, but they also look to Facebook ratings to guide their decisions about which restaurants to go to, veterinarians to take their pets to, plumbers to turn to, etc.


Instagram is among the top five most downloaded apps in both the Apple Store and Google Play, and has 1 billion monthly active users (SproutSocial). Gen Z and Millennials dominate Instagram, making it an ideal place to connect with a younger customer base.

Seeing as how 90% of Instagram users follow at least one business (Hootsuite), it’s a great place to build brand recognition, promote upcoming specials, send out business updates and more.

Google My Business

“Near-me” searches have grown by more than 200% over the last couple of years (Chatmeter), and the local maps listings that come up on Google come from Google My Business.

Posting regularly on your Google My Business page — along with getting plenty of positive reviews — can help you be more visible in the map pack rankings. They’re also great for spreading the word about upcoming events and getting out updates about your business.


For 89% of B2B marketers, LinkedIn is the most important social media marketing platform (Influencer Marketing Hub). If you serve other businesses, LinkedIn marketing is a must for your success.

Posting on LinkedIn can help to build recognition in your brand and help you connect with other businesses. It’s the ideal place to network online, and to stay top of mind with the connections you’ve already made.

Schedule out social posts on multiple profiles

Staying active on social media means posting regularly. How often you should post will depend on your goals and which platforms you’re using, but at the very least, it’s a good idea to try to post at least once a week.

With the Social app, you don’t have to take time out of each day to figure out what to post on social media. Instead, create posts in advance when inspiration strikes, and schedule them out throughout the week or month.

The biggest challenge of posting consistently is deciding what to post. Here are a few ideas to get you started:

  • Educational posts – Teach your followers something relevant to your industry, like how to pair a wine or bathe a cat
  • Behind-the-scenes posts – Show off the human side of your business by sharing pictures of your team volunteering their time or hard at work
  • Promotional posts – Highlight products, deals or events with promotional posts (limit promotional posts to only about 10% of your total posts — you don’t want your profile to be too salesly)
  • Funny posts – Share fun jokes, memes or gifs that are related (even if it’s indirectly) to your business
  • User-generated posts – When a customer posts about your business, like in a review, re-post the content to build social proof

Design beautiful social images

There are a lot of businesses posting on social media, and a lot of other stuff going on in your average user’s feed to compete with. If you don’t want your social posts to get lost in the crowd, you need to make them stand out with eye-catching designs.

The Marketing 360 Creative app gives you easy-to-use design tools to help you make beautiful social images. Plus, outsource individual projects, like social posts and videos, to our team of designers, content writers, video pros and more, any time.

Monitor your performance on social

The right social media marketing strategy can be a great investment for a local business, but it’s important to note that not all social media strategies are made equal.

The only way to know whether or not your social media strategy is paying off for your business is to monitor your performance. The Social app allows you to do just that with the Reports dashboard.

Monitor your overall impressions, engagements and clicks over time, and compare your social channels side by side to see which channels are driving the best results.

With Marketing 360 Social, you’ll have the data you need to do more of what’s working on social media and less of what’s not, helping you maximize your time and efforts.

The Marketing 360 Social app is the all-in-one social media management tool a small business needs to save time and energy while building an active, effective social media presence across the most popular platforms. Learn more.