Why Your Online Reputation Matters
Word of mouth and online reputation are vital to the success and growth of many small businesses, and that is especially true for locksmiths. The world of online reputation management may seem a bit much for your local, family-owned locksmith business, but it should not be overlooked or brushed off as being only helpful or important for younger generations. Let us fill you in on why your online reputation matters so much in the locksmithing industry and what you can accomplish by taking control of it!
People want to know that they can rely on a locksmith to offer prompt service at a reasonable price. For many, contacting a locksmith is something that is done in a moment of panic or necessity, so it is crucial to make a good first impression that reassures your customer and shows them that you are someone who is worth placing their trust in. Imagine the average person deciding they need a locksmithing service: perhaps the sun is setting, it’s getting cold, and they can’t get into their house! Or maybe they are on their way to a friend’s birthday party. They get in the car, turn it on, and start backing out the driveway, only to remember that they’ve left the gift on the dining room table. After retrieving the gift, they discover that they have locked their keys in their car. How are these people going to find a reliable locksmith? Most likely, they are going to start a frantic Google search! That is why it is so important for any reputable locksmith to make sure their company shows up on top and has some stellar reviews.
Unfortunately, there are many scammers and frauds out there looking to take advantage of people who are stuck and in need of quick locksmithing services. That has resulted in more and more people being wary or distrusting of locksmiths in general. These scammers generally work by flooding an area with fake phone numbers and business names, all of which sneakily link back to one operation. The person who shows up to perform the service will overcharge for lackluster work, often demanding cash, and will then vanish, becoming completely unreachable. Sometimes this kind of scam will even result in damaging the reputations of legitimate locksmiths, who may get flooded with angry calls because their name looks similar to the scam business.
One way you can help to stop people from getting scammed and boost your own business is to focus on having a strong online presence. Customers are more likely to trust you or see you as reliable when you pay attention to your online reputation. Think of Google, your website, and your social media pages as a more wide-reaching version of word of mouth. Here are some simple ways to take control of your online reputation today.
Claim Your Listings
Having verified listings helps to establish trust with your audience. Simply claiming the listings is enough to show your customers that yours is a valid business and that there really is someone on the other side of the screen. Claiming your listing also allows you to make edits or changes when it comes to important information, like your business name, address, and phone number. Especially in a market like the locksmithing industry that is so flooded with scammers, if a client tries to call you, but the listed number is disconnected, they are probably going to assume that your business is not a legitimate one. Claiming your business makes it easier for your clients to find you across multiple review platforms where they can leave you a review. It can also provide you an easy way to interact with your clients by compiling your reviews and allowing you to respond to them quickly. Locksmiths that have been in business for a while may have a long list of clients who could have left reviews across many different platforms, like Yelp, Home Advisor, Angie’s List, Facebook, and Google — Top Rated Local can help you keep track of where your reputation stands right now by bringing all of your reviews to one place!
Ask For Reviews
For locksmiths, customer reviews are incredibly important. When you consider the number of scams out there, you can understand why seeing real people leave their feedback about a business gives that business some credibility. Ninety-three percent of people say that online reviews impact their buying decisions, and 85 percent of consumers say they trust online reviews as much as personal recommendations. Long story short, reviews matter. If you are feeling weird about asking your customers for a review, you can say something as simple as, “It would mean a lot to us if you could go online to provide us your feedback.” This helps show your customers that you care about their experience and gives you either glowing reviews or crucial feedback, as well as credibility and a stronger online presence. Online or off, there’s no doubt that communication is valued in the service industry. Online reviews give you a unique platform where you can communicate with your customer base quickly and publically. While positive reviews will help drive business your way, there is also the chance someone will have something negative to say about your business. This isn’t the end of the world, and, when handled correctly, even a negative review can be positive for you and your image. In the chance that a negative review comes in, you can quickly address the issue, showing potential customers that you are not only communicative, but that you also value customer feedback. In some cases, you can even turn around a bad review by addressing the customer’s concerns and showing them that you care about their experience.
At the end of the day, familiarity forms trust. One simple way to show potential customers that your business is legitimate is to update your website and social media pages regularly. People generally tend to enjoy engaging with small businesses, so whatever you can do to interact with your customers will make you stand out in their minds. Post photos of your truck, give a shoutout to a loyal employee, post a blog about how you decided to be a locksmith, or host a giveaway on Facebook! If you can add this human element to your online presence, people are going to be more likely to trust you and remember you when they are in need of the service you offer. Your social media pages can give potential customers some great insight into who you are and how you run your business. If you post a new photo every Monday at 4 pm sharp, you may be seen as consistent. Maybe you post useful tips about home safety, showing clients that you are thoughtful, or maybe you share touching stories, showing your audience how much you care about the work you do. In any case, you have the power to take control of your reputation and image.
Make managing your reputation easy with Top Rated Local
Claim your businesses and start taking control of your online reputation today with the help of Top Rated Local. It’s never been easier to get started, and best of all, it’s free!