Whether you’re a newcomer in your industry trying to get traction or a long-standing local favorite noticing business slowing down, getting your brand noticed is key. In this blog, we’ll explore three different ways you can do just that
Have A Memorable Aesthetic
Try to think of three extremely well-known brands in your industry off the top of your head. It’s OK, we’ll wait.
Got it? Now, what do those three brands have in common? Chances are, they all have an immediately recognizable logo and color scheme. That’s because those brands know that human beings are visual creatures, and that, when something is beautiful or novel to look at, it sticks in our minds longer. Utilizing even base level color psychology and tactful font choices can keep your business in people’s minds as a near-permanent fixture.
Build an A+ Website
As many of our grandmothers would say, “Everything is on that internet nowadays.” Frankly, they’re not wrong. Everything is on the internet. Because of that, if you don’t have a good website, your customers are likely to move on from you to one of your competitors very quickly.
Not only does your website have to fit into the aforementioned aesthetic of your business, but it needs to be user-friendly. A great website is an investment in your business’ longevity. Make sure you’re updating it often and working with the right professionals to ensure that your website is one people will rave about to their friends.*
*Chances are, people won’t actually do this, because that’s not how people talk. Just make your website pretty and easy to use by working with people who know what they’re doing and you’ll be in great shape.
Get Fantastic Reviews
We cannot stress enough the importance of great reviews. In fact, we’ve written tons of blogs about it, like this one, this one, and this one. As a business-friendly review platform, we are super passionate about reviews — and for good reason. People trust the experiences of their fellow consumers, and the general sentiment is that people leave reviews to either encourage or discourage others from participating in something they’ve already experienced. Google reviews can even help SEO rankings, making you one of the first names people see when searching for services in your industry. Being the talk of the town in 2019 means being the business people rave about online. If you remember nothing else from this article, remember this: positive reviews are an essential tool in any modern business owner’s toolbelt.
Let Top Rated Local Help
Take the first step to getting your business noticed by signing up for Top Rated Local today for free. Using our convenient site and app, you can manage reviews from verified sites, receive reviews directly on our site, and get a general idea of how your online reputation is doing through our Rating Score™ system.