Ethics and Reputation Management

An ethical approach to reputation management

Word of mouth has always been one of the main ways small businesses have gotten their name out and grown. While the value of word of mouth is undeniable, online reputation is playing a bigger and more prominent role than ever in how a business is seen by its potential customers.

One of the key functions of your online reputation is offering a presentation of your company, and ideally, giving customers a reason to trust you. Trust plays a huge role in whether or not a potential customer will choose you over any other business. In this day and age, trust is one of the most important things your business can have.

In a 2013 study conducted by the Boston Consulting Group, customers identified authenticity as one of the top qualities that would attract them to a brand, and according to BrightLocal, 88 percent of consumers trust online reviews from other customers just as much as they would recommendations from peers. In other words, a bad reputation, or no reputation, can kill your business.

It is important to navigate the world of online reputation management in a way that is viewed as ethical. Ethics is defined as the moral principles that govern a person’s behavior or the conducting of an activity. With that in mind, there are some simple ways to stay on top of your online reputation while acting in a way that is also ethical.

Here are five simple do’s and don’ts when it comes to managing your online reputation ethically.


Assume your reputation will speak for itself

It’s entirely possible that you’re the best at what you do, you have incredible employees and your customers have absolutely loved and benefited from your service.

While all of that can be true, if you are not actively monitoring and promoting your online reputation, you will stay practically invisible to a large potential audience. When a potential client first discovers your business, they will be quick to make judgments and buying decisions based on what they find online.

At the end of the day, your reputation isn’t going to speak for itself. If you don’t showcase a strong online presence, that potential client is just going to turn the other way. One easy and ethical way to start promoting your business is by asking the people that have loved your service to leave you some feedback online.

Create fake reviews

While this one seems like it should be a no-brainer, fake reviews are actually, sadly, pretty common and definitely unethical.

This one goes two ways — don’t create fake negative reviews for a competitor, and don’t create fake positive reviews for yourself. This shady tactic is not only unethical, but it’s also not legal.

According to The Federal Trade Commission (FTC), online endorsements cannot be misleading, cannot publish fake or unfounded claims, and must disclose any relationship or connection between the reviewer and the company. The cost of violating these guidelines could be steep since the FTC has the legal authority to charge significant fines or even shut down a business.

In one case in 2017, the FTC fined a car dealer in California $3.6 million for encouraging its employees to pose as customers and post fake positive reviews about the company.

Create negative content about your competitors

In a continuation of the last point, keep in mind that creating fake reviews is certainly unethical, and sometimes illegal. It is absolutely not worth risking your business to trash talk the competition.

When it comes to defamation and libel, the traditional rules apply to online content, which means that leaving fake negative comments for a competing business is likely going to get you into way more trouble than it’s worth.

If you want to do something that is actually beneficial to your business, take a look through your competitors’ actual negative reviews and see if the ways they are failing are things that your company can excel in. For example, if their customers have commented about their cold and unwelcoming waiting room, you can really stand out by offering a comfortable and fun space for your clients to hang out in!

By monitoring actual feedback instead of inventing fake feedback, you might end up learning something valuable about what your potential customers are looking for.


Spamming, or ‘spamdexing’ the internet, with lackluster or false content can have an effect on search results and your ranking in them, and is definitely an unethical practice.

There are many ways to create content spam or link spam, many of which are deceptive. Algorithms are used by the major search engines in order to figure out where to rank a website by figuring out what keywords and category the website is relevant to.

Some businesses operate under the idea that any content is good content and will create spam content in the form of articles or blogs that, to a reader, will look like garbage, but to an algorithm, might be full of keywords that might boost the website’s standing.

Try to erase the past

There is a false notion out there that managing your online reputation means getting rid of the mistakes or criticisms your business has run into, and instead, showing the public a flawless and perfected version of your business.

While you do want to highlight the good, it’s unethical to simply pretend the bad doesn’t exist, or to try and hide it from the world. Besides, the ‘delete’ button isn’t going to wipe you or your mistakes from people’s memories.


Practice transparency

Trust is everything for small business, and one simple way to build trust is to offer transparency to your audience. By offering transparency in your business, you are showing your clients that your business is open, honest and worth trusting.

One study found that 94 percent of consumers are likely to be loyal to a brand that offers transparency. If you are willing to be upfront about your practices, you are that much more likely to gain bought-in, loyal customers. If you can’t offer it, potential customers can all too easily continue their search until they find a company they are happy to place their trust in.

Establish your business’s core values

This is one simple way to show your audience the kinds of things that are important to you as a company. It can also help to make sure your employees are aware of the kind of business you are, and how to act according to the values you establish.

When your employees and your potential clients understand what you stand for, it helps them to decide if you are worth investing time and money in.

Learn from your mistakes, and from the mistakes of others

Accepting feedback and doing something about it is a responsible and professional way to handle your business. Customers will take notice that you care about their experience and are not too proud to learn and grow.

In some cases, making a change after receiving negative feedback will make you and your business look even better than if nothing had been wrong in the first place!

People respect someone who can learn and change, and customers certainly want to feel heard, appreciated and valued. You can also learn from the mistakes of your competitors by seeing where they are falling behind in reviews and focusing on being great in those areas.

Publish valuable content

Content marketing is one of the best ways to add value to your business. By creating content, you are able to share information with your clients and become known as an expert in your field.

When you share quality content, you make it clear that you are knowledgeable, useful and worth following. The things you share are able to help you connect with your audience, establishing a relationship based on trust and familiarity. If you want to be seen and remain relevant, you need to participate in content marketing.

Stay active

Keep in mind that consistency is key when it comes to marketing your business and keeping up with your reputation. Maintain a schedule when it comes to posting content, checking your reviews and responding to your reviews.

Again, this links to trustworthiness. Show your audience that their time matters by showing them consistency and excellence in all you do.

Start building a strong reputation the ethical way by becoming a Top Rated Local® business today. And, learn how Marketing 360® can help you manage your online reputation like a pro.

Originally published 11/18/19

Tips To Fix A Broken Reputation

Why your online reputation matters

It is the hope of any business owner that the business they have invested so much time, energy and funding into will be beloved by all and will be known for its reliability, excellent service and quality products or services.

While it’s great to wish a naturally stellar reputation, it’s entirely likely that some kind of trouble will end up finding you, and when that happens, you’ll want to be prepared to recover your reputation and maintain your status as a business people trust.

Warren Buffett once said,

“It takes 20 years to build a reputation and 5 minutes to ruin it. If you think about that, you’ll do things differently.”

We can’t stress enough how important your online reputation is. More and more, people are turning to the internet to do their research before deciding to give their business to companies. When it comes time for them to look into your business, you want to show them that you have the kind of reputation they can trust.

In today’s digital world, blunders and mishaps don’t often stay quiet for long, and once negativity starts showing up publicly, it often starts to expand and multiply. Whether your reputation has taken a small jab or has been knocked back by a solid blow, you’re going to need to do some reputation repair. When the time comes to manage and fix your online reputation, will you know where to begin?

Know that you are not alone. No business is immune to negative reviews or an eventual screw-up. What’s important is that you care and want to make things right. When the idea of repairing your reputation feels overwhelming, know that you have already made a big step in the right direction by simply making the decision to start!

Take a deep breath, remind yourself that you are not the first or last business owner this will happen to.

5 things you can do to fix a broken reputation

#1. Own your past 

There are few things as powerful as a business willing to admit to its faults and make a sincere apology to those affected by the blunder. When you come off as defensive, defiant or irritated, people rarely see you as in control and trustworthy. They see a business that is more concerned about its pride than its customers.

If the hit to your reputation came in the form of a scathing online review, take a minute to think about both what the customer said and what they felt. Chances are, this customer left your business feeling unheard or dissatisfied for a legitimate reason.

Other customers and potential future customers will be able to read, not only this review, but also the way you respond to it. This is where a little humility and sincerity will give you the chance to look good to your audience.

By acknowledging that this customer’s concerns are heard and worth responding to, you show your audience that you care and that you are paying attention. You don’t even necessarily need to confess to any specific grievances.

By saying something along the lines of, “I apologize that you did not get to experience the incredible customer service we hope to provide to each and every one of our patrons. I want to hear more about this visit, get the opportunity to make this right, and show you the kind of service we strive to provide. Please contact me at ___,” you can show this customer, and all potential customers, that you care and are dedicated to providing outstanding service.

By apologizing and showcasing that you have a plan of action to make things right, you come off as strong, reliable and in control of this situation. 

If there is a specific incident that has come up that is harming your reputation, you want to stay ahead of the curve by owning up to what has happened. Be honest from the start, apologize and reiterate what is important to you or what you will do to make things right.

One example would be, “I want to apologize for ___. This is not the way we hope to conduct our business, and we are sorry for anyone who was affected by these actions. We want to recommit ourselves to providing trustworthy service to our customers, who we value so much. Thank you for sticking with us through this, and know that going forward, we will always do what we can to earn your support and be the kind of company you are proud to do business with.”

Looking at a statement like this, your customers will see integrity, compassion and a commitment to them, instead of being left in the dark wondering if you’ll ever mention the incident in question. Being willing to address the concern, taking ownership of your part in it and recommitting yourself to the values your business stands for gives customers a reason to trust you, which is more important now than ever.  

#2. Strengthen your reputation by creating and sharing engaging content

Content marketing is one very powerful way to promote your business because it connects you with your clients, builds up your relationship and boosts your reputation by establishing you as an authority in your field.

Content marketing can be done through a blog, through videos on YouTube or Facebook, by posting to Instagram, by creating infographics and a whole host of other ways. That’s one of the beautiful things about content marketing; there are so many ways to do it that it really can be customized to your business and its strengths. 

Take something as simple as a blog. Many small businesses have found some level of success by using a blog to answer common questions their customers have.  

If you own a house cleaning company, for example, you may think that there’s no way people would be interested in reading about your business, or that the internet is already full of information about your industry.

But chances are, your customers do come to you for advice, or would benefit from seeing some engaging content about how to maintain their glass top stove between deep cleans.

At the very least, creating and sharing information related to your field will put you a step ahead of your local competitors, which is exactly where you want to be! Regular blogging can help you to establish and build relationships with your customers as well as provide them with helpful content.

Blogging is an easy way to establish yourself as an expert in your field. If you use your blog to address common questions your customers have, you provide them with a valuable tool that also showcases the fact that you are listening to their questions and concerns, and that you have a vested interest in helping them.

The kind of trust you can build by blogging about real questions and concerns, in and of itself, is incredibly valuable. People want to give their business to someone they trust and like, and a blog can not only help with this, but it can also help with keeping your customers engaged and interested in your business, even in times when a bad review or PR nightmare has you feeling down. Basically, a blog can help you establish enough of a baseline rapport with your audience to make it harder for them to turn on you in times of trouble. 

Whether it’s blog posts, Facebook videos or well-timed memes, the content marketing you do will not only help get your audience familiar with you and your business, but it will also count as fresh content, meaning the search engine bots will be more likely to look on your site favorably when it comes time to rank your business. 

#3. Smother the bad

You can’t just ignore or erase your bad press or negative reviews, and even if you could, that’s not a business tactic we recommend. Now, this does not extend to fake reviews, which you will want to discredit or get deleted.

We’re talking about the everyday hits a business can be expected to take. While you want to address negative incidents and reviews, you also want to show people that you have more going for you in the form of authentic, positive feedback.

Take a look at where your reputation stands at present. What do your reviews look like? Do you even have any reviews? Are the ones you do have pretty good, but a year old? 

Now might be a good time to reach out to your customers to tell them how much you would value their feedback and let them know how much it would help your business out.

There’s a right way and wrong way to go about this, so make sure that when you are making a push for positive reviews, you are doing so in a way that is authentic and is not incentivizing people to say nice things about you.

When people are checking out at your store, you can say something as simple as, “Would you please leave us some feedback on our Facebook profile? It would really mean a lot to us.”

You’re not begging, or asking for five stars, you are simply telling your customers that their experience with your business is important to you. 

Ideally, more and more people will start to share their feedback in the form of online reviews, giving you some much-needed content for people to base their opinions of your business on. You can also use positive feedback right on the front page of your website.

If you have had any press about your business, make sure it is featured somewhere on your website. Here at Top Rated Local, every business ranked as one of the top five in its category is recognized with a Top Rated Local awards.

By accepting opportunities like this, those businesses now have a valuable asset in the form of positive press, which they can display in their shops, post about on their social media and link to on their websites.

If your business has had any positive press, like an article about your grand opening or a spotlight for the work you’ve done giving back to the community, be sure to display it where people can easily find it! 

#4. Claim your listings and set up social media profiles

You may not be aware, but your business is already listed on review sites all across the internet, including Google, Yelp and Top Rated Local. If you are ready to start managing your online reputation but have no idea where to start, we recommend getting the ball rolling by first claiming all of your business listings.

Claiming your business online is free, easy and there’s no better way to keep ahead of what people are saying about you online. Claiming your business can help to build trust in the eyes of your potential consumers by legitimizing your business, showing your customers that your business is real and giving you the power to make sure that basic information. like your phone number, address and business name, is updated and correct.

This can be a crucial first step in forming trust with your potential customers. If they google your business and call the phone number that is listed, but that number is disconnected or incorrect, they are likely going to think that your business is either closed or unreliable. Neither option is good for business.

Taking your business’s listing off of these sites is not an option, but you do have the option to take control of those listings and give your website an additional SEO boost. Stop a reputation crisis before it begins by keeping up to date and aware of your online presence.

#5. Make reputation management a part of your business plan

With your claimed business listings, an outpouring of creative and engaging content and a commitment to respond to your reviews in a timely and professional manner, it will soon become apparent that you must dedicate time to managing your online reputation and making that a vital part of the way your business operates.

For some, this means carving out a set time of the day to dedicate towards reputation management. For others, it means hiring a full-time content creator, social media manager or PR person. For even more companies, the time investment it would cost them, or the financial investment it would cost to hire a new employee, has them turning to reputation management companies.

There are many reputation management companies out there, so be sure to do your research, ask around and find one that fits your business’s needs. In any case, don’t leave managing your reputation off your radar until it’s in crisis mode. Recognize the importance of understanding and managing your reputation, and come up with a well-thought-out plan of action for the best way your company can stay on top.

We hope you have been inspired to take charge of your online reputation today. One of the easiest ways to get involved is to claim your profile on Top Rated Local. Check it out, and let us help take the stress out of managing your business’s online presence!

Originally published 12/20/19

The Importance Of Reputation Management For Plumbers

Online reputation is vital to a plumber’s success

The world of online reputation management may seem a bit too much for your local, family-owned plumbing company, but it definitely should not be overlooked or brushed off as being only helpful for younger generations.

Let us fill you in on why your online reputation matters and what you can accomplish by taking control of it! By understanding and managing your online reputation, you can gain valuable insight into the minds of your customers, see where your reputation is shining or lacking, and communicate with your current and potential future clients!

What your reviews tell people

Whether for last-minute emergency services or a long-awaited planned project, when it comes time for the average consumer to choose a plumber, most people are going to turn to the internet before deciding who to hire.

As a local business, your online reputation can make or break you. Today, your online reviews hold as much weight as word of mouth has in the past.

In fact, 88-percent of consumers trust online reviews just as much as they would trust a personal recommendation. While positive reviews can help get your name out and grow your business, negative reviews can result in a bad reputation, which will undoubtedly harm your business.

Your loyal fans, your current customers and an untold number of future potential customers are using online reviews every day to make their purchasing decisions.

Think about it. From the most mundane household products, like sponges and hand soap, all the way up to important services, like optometrists and family doctors, people almost never choose a product or service without doing some research first.

That means that it is more important than ever to stay on top of and manage your online reputation. Think of your reviews as the new word of mouth or referral.

Imagine a potential customer searches for local plumbers and comes across your page and a competitor’s page. Your page has no reviews and theirs has a few positive reviews scattered across Facebook and Google. That customer is most likely going to go with the business that people have recommended through their reviews!

Many times, people are looking for a plumber with some level of urgency, and the average person doesn’t have much, if any, plumbing knowledge. They really rely on those reviews to help them know which business to trust!

Plumbing is a competitive industry, and you can be the best plumber in the city, but if potential customers aren’t told as much by someone other than yourself, they have no reason to believe you.

Check out your competition

Not only can your online reputation give you a leg-up in the industry, but it can also give you some good insight into what customers care about.

Browse through the reviews of some of your competitors. What are the top compliments and criticisms being made about other businesses in your field?

Maybe you hadn’t thought to really focus on communication, but you’ve noticed that that’s one of the things people complain about the most. You can help your business to stand out even more by going out of your way to be the best when it comes to communication!

You commit to responding to all voicemails by the end of the day, you start to send out follow-up emails, and maybe you even set up your employees with a texting service so they can let the customer know when they are on their way. Soon enough, excellent communication skills become something you are known for!

By seeing where others are struggling, you can get a good idea about what is going on in the minds of the consumers, as well as what they value and what tends to bother them the most.

You can also see where you might be outshining your competitors! By reading through the reviews, you might notice that you’re the only local company that keeps getting compliments about your friendly technicians.

You can lean into that when it comes to your branding. Start by saying that customer service is something you’re known for, because at this point, it is, and you have the reviews to back that up!

Make yourself more visible

It is crucial for you to show up as one of the top results when someone searches for businesses in your industry. In fact, it’s been shown that 75-percent of people never scroll past the first page of search engine results!

If you don’t show up on that first page, it’s almost as bad as not showing up at all. If you’re trying to buy your way to the top with keywords and paid ads, get ready to shell out the big bucks.

An easier, and significantly cheaper, way to boost your visibility is through reviews.

Your SEO (search engine optimization) is boosted when you provide original, fresh content, and new customer reviews are a form of content that not only helps by giving you precious feedback, but also helps to get your brand noticed by those algorithms that can push you to the top!

Communicate with your customers

Online or off, there’s no doubt that communication is valued in the service industry.

Online reviews give you a unique platform where you can communicate with your consumer base quickly and publically.

If a negative review comes in, you can quickly address the issue, showing potential customers that you are not only communicative but that you also value customer feedback. In some cases, you can even turn around a bad review by addressing the customer’s concerns and showing them that you care about their experience.

Make managing your reputation easy with Top Rated Local

Plumbers who have been in business for a while will and have a long list of clients probably also have reviews across many different platforms, like Yelp, Home Advisor, Angie’s List, Facebook, and Google — Top Rated Local can help you keep track of where your reputation is by bringing them all to one place!

It has never been easier to take control of your online reputation, and with some help from Top Rated Local, you can quickly get the shining reputation you’ve dreamed of.

Originally published 10/21/19

Tips for Writing More Helpful Reviews

Want to write more helpful online reviews?

Reviews are meant to provide businesses with real feedback from real customers. They are also meant to give prospective customers the information they need to make a decision about working with the business. However, not all reviews are made equal, and not all reviews are actually helpful.

It’s tempting to use reviews as a means of venting frustration about a business or even bragging about great customer service. But, if you really want to write reviews that are helpful to businesses and consumers, you need to learn how to write them the right way.

How to Write Reviews That are Actually Helpful

#1. Try not to get too specific.

While it’s not a good idea to generalize about a business in a review, it’s also not overly helpful if you include a lot of specifics, like the name of the server or technician you had.

A business’s employees absolutely represent the business, but it’s important to realize that employees come and go. If you had a bad experience with one server, for example, it might not be representative of the kind of experience you had overall.

Many review sites also don’t allow doxing (publishing identifying or private information online) of any kind and will take down reviews that violate their policies.

#2. Give context for your review.

Saying that you weren’t satisfied with your service is perfectly acceptable, but if you really want to provide a review that’s helpful to others and gives the business in question feedback they can use, you should also make sure that you give your review more context.

For example, let’s say that a technician wasn’t able to fix the problem you called about or made a mistake in the process. That can definitely create a negative experience, and it’s perfectly valid to write a review about it. However, if they couldn’t complete the repair because the part they needed wasn’t available or the technician bent over backwards to fix their mistake, it paints a very different picture of the business.

#3. Be professional!

One of the fastest ways to ensure that your review is immediately discounted by anyone who reads it is to resort to name calling or pettiness when writing your review. Even if you have a legitimate complaint, personal attacks will outshine any feedback you may be giving. Personal attacks also make you appear unreasonable.

Always try to be as professional as possible when writing a review. If you’re upset, give yourself a few minutes to cool off and gather your thoughts. I know it can be tempting to vent your frustrations in an online review, but if your aim is truly to give feedback and to help other consumers make the right decisions, it needs to be professional.

#4. Try to be objective.

A lot of things can affect the way that we perceive the world around us. Some of those things are in the business’s control – such as the promptness and friendliness of their customer service, the quality of their work or products, etc. — but others have very little to do with the business, like if you’ve had a bad day.

Try to be objective and limit your feedback to only things the business can control. Take a few minutes to ask yourself if your complaints are the result of what really happened or just how you felt at the time. Remember, the point of your review is not to give your personal experience but to give a snapshot of the kind of experience the business provides.

#5. Be honest.

Honesty is incredibly important when writing helpful online reviews. It does neither the business or anyone reading your review any good if you exaggerate or lie about your experience. Defamation isn’t acceptable under any circumstance, including in an online review.

Remember that honesty is always the best policy. Don’t forget that policy when you’re writing online reviews.

#6. Talk about a range of elements.

As I said, an online review is supposed to give other readers a good idea of what working with a business is like. That means that you should try to be cognizant of the entire customer experience rather than choosing to review a single aspect, like punctuality, wait times, or customer service.

If you had a negative experience with a customer service representative, but the technician who helped you was friendly and accommodating, make sure to include all of those things in your review.

It’s for this reason that Top Rated Local® allows you to rate businesses based on the five pillars of the customer experience in addition to writing a review.

#7. Be open to updating your review.

Your review doesn’t have to be set in stone, and it’s completely OK to go back and update your review if you’ve received more information. Sometimes, when a business hears negative feedback, they’ll bend over backwards to make it right. This is the perfect kind of information to include in your updated review because it shows people that, while the business did make a mistake, they were also willing to make it right.

You might also learn new information that changes the way you looked at the service you received. For example, maybe you were upset about a long wait time, but after you learn that the business was operating with minimal staff because of sickness or personal issues, it’s easy to understand how that could affect your wait.

Review the local businesses near you with Top Rated Local.

Want to write a review about a recent experience you’ve had with a local business? If so, turn to Top Rated Local! As I mentioned, we take reviews one step further by allowing you to rate businesses based on the five pillars of the customer experience — quality, value, timeliness, experience, and satisfaction — and you’ll also have a quick and easy way to access a business’s reviews from across the web.

Not only is Top Rated Local a great place to write reviews; it’s also your go-to local directory when you’re looking for the right local business for your needs. Get started today!

How to Get More Out of Reading Online Reviews

Reading reviews has become a key part of researching a local business.

When you’re doing a local business search online, say for an HVAC company or a plumber, you need a way to sort through all of the results. Depending on where you live, there might be hundreds of options to choose from. And, the only way to differentiate one local business from another is to read its online reviews.

Now, more than ever, it’s critical that you hire the right local business for your needs. With coronavirus, you want to know that you can trust whoever you hire to take your health and safety seriously, as well as that of their employees.

Reading reviews is a great way to determine whether or not you can trust a local business; however, it’s not always as straightforward as it sounds. Reviews can actually be incredibly misleading, especially if you always take them at face value.

Knowing how to read reviews is an important step toward getting the most out of them.

6 Tips for Reading and Learning From Online Reviews

#1. Read more than one review.

A single experience might sometimes be reflective of the overall experience you can expect from a local business, but that won’t always be the case. Whether the review is one-star or five, it’s not easy to learn much about a business from a single review. In order to get a true understanding of what kind of business it is, you need to read about more than one customer experience.

I would suggest reading between five and 10 reviews for a business you’re considering working with. And, make sure that you read reviews with a range of star ratings. Reading only five-star reviews will skew your view of a local business just as much as reading only one-star reviews. You need to read about good, bad, and neutral experiences to get the best idea of what working with a business is really like.

#2. Read the most recent reviews.

A lot can change for a small business in a matter of months, or even weeks. Employees come and go; management can change; suppliers and equipment can change. Someone’s experience eight months ago may not be relevant to the current customer experience a business offers. That’s why it’s important to always read the latest reviews.

Some businesses experience change faster than others. Restaurants, for example, tend to see high turnover rates and frequently change up their menus — both of which can affect the customer experience. An architecture firm, on the other hand, is much more likely to have the same team of architects as they did six months ago and probably provide the same kind of experience.

#3. Read reviews from multiple sources.

A business that has a 5.0 average star rating on Google won’t necessarily have that same stellar rating on Yelp or Angie’s List. Reading a business’ reviews on one source gives you only part of the picture. To truly understand what working with a business will be like, you need to gain an understanding of their online reputation, overall, and you do that by reading reviews from multiple review sources and local business directories.

Instead of visiting five different review sites to read up on a business, visit Top Rated Local®! Top Rated Local is your all-in-one source to all of a business’ reviews across every verified review site it’s listed on. Best of all, a business Rating Score™ — which is out of 100.00 and calculated based on the number of review sites a business is listed on, the number of reviews a business has, the rating of those reviews, and more — will give you a good idea of what their online reputation looks like, overall.

#4. Read the responses to any negative reviews.

Local businesses are run by human beings, and part of being a human being means making mistakes from time to time. But, when, for example, a plumber makes a mistake fixing the pipes in your home or a roofer makes a mistake while repairing your roof, it doesn’t exactly make for a positive experience.

Reading negative reviews is important because it helps you understand what kind of mistakes a business has made in the past and how often it’s made those same mistakes. But, it’s also very important to read the business’ response to those negative reviews. While reading the response, look for a business that’s willing to learn from its mistakes and do whatever it takes to make the situation right.

#5. Look for themes.

It’s sometimes difficult to separate an individual reviewer’s experience from the overall customer experience a business offers. This is especially true if the reviewer in question has made their review specific to their individual experience, which isn’t always reflective of the typical experience. For example, using a specific employee’s name, or talking about a specific experience.

The best way to get a real idea of what working with a local business is like, look for common themes while reading reviews. Have multiple people praised the timeliness of their service or complained about the attitudes of their employees? If one or two customers have commented on something, you can probably chalk it up to individual experience, but if five or six have, it’s worth paying attention to.

#6. Watch out for nasty personal attacks.

A few months ago, I was looking for an accounting firm near me. As I was reading one firm’s reviews, I noticed a single one-star review that was bringing its average star rating down. When I read it, I was surprised to learn that the complaint had very little to do with the business at all. In fact, this woman was upset about the way the accounting firm’s branded vehicle had been parked at the grocery store and wanted the world to know.

While I appreciate how frustrating it is when someone doesn’t stay in the lines when parking, I don’t think it has much bearing on their accounting services. Personal attacks like these just aren’t helpful to anyone who is truly interested in learning about a business’ customer experience, so take them with a grain of salt.

Reviews are great, but it’s important to know how to read them. Write reviews for the local businesses you love and use our local business directory to find the best local businesses near you! Get started today!

Why Writing Reviews is a Great Way to Support Local Businesses

Looking for a way to support the local businesses you love?

It’s no secret that small businesses have been hit hard by the coronavirus — and the social distancing requirements necessary to prevent it from spreading. Some small businesses have been able to remain open by changing the way they serve their customers, but others have had to temporarily close their doors completely.

There are lots of ways that you can lend financial support to the local businesses you love. This may include purchasing gift cards, pre-paying for future appointments, and ordering take-out or delivery from restaurants. But, what if your budget doesn’t allow you to financially support the local businesses you love?

There’s one surefire way to support your favorite local businesses without having to spend a dime — write reviews! How does writing reviews benefit the business you love?

5 Ways Writing Reviews Can Impact Local Businesses

#1. It will help them stand out online.

Thanks to the quarantine much of the country is under stay at home orders and lots of people are now online a lot more than they used to be. That means many businesses are also online, which means that your favorite local businesses have a great deal of competition online. A lot of people are under the misconception that all a business needs to be competitive online is a website, but that’s just not the case. The good news, though, is that writing reviews is a great way to help your favorite local businesses stand out online.

The first thing a consumer does when researching a local business online is to look at its reviews. If a business has lots of five-star reviews and a decent overall star average, it helps to build trust and credibility. You can help by writing your own review of your past experience!

#2. It will help them be more visible online.

The most affordable way for a business to be visible online is to show up on page one of the organic search results. Otherwise, that business has to spend money on paid search ads, which can be expensive and especially difficult for businesses facing budgetary issues. Luckily, writing a review can actually help your favorite local business rank higher in the organic search results.

Google’s search ranking algorithm is a multi-faceted, ever-changing beast, but one thing has always remained the same — reviews have always been an important part of it. Think about it, if 10 businesses describe themselves as “the best plumber in Denver,” it doesn’t mean much, but when multiple customers say that about a business in its reviews, it really means something to consumers, and therefore, to Google. By reviewing your favorite local businesses, you can actually help them to be more visible online.

#3. It helps them better serve you.

There are a lot of great reasons to stick with your favorite local businesses, even though they may not be perfect. After all, no one is perfect, but if a business has proven to you that they care and are willing to do what it takes to provide you with a good experience, I’d say that they’re worth it. However, that doesn’t mean that you can’t give them feedback.

Five-star reviews are great for any business, but they’re not always indicative of your experience, and that’s OK. You should never lie about your experience with a business, even if you think it will help them. Believe it or not, even a one-star review can help your favorite local business. It may not do much for their average star rating, but it allows you to give them feedback they can use to get better. Plus, when they reach out to you to make it right, you can always go back and revise your star rating and even your review.

#4. It informs other consumers about your experience.

Did you know that most consumers these days trust online reviews written by complete strangers just as much as they trust a personal recommendation from a friend or family member? Surprisingly enough, reviews have become the modern-day version of word of mouth, and by writing your own, you can inform others about your experience.

Reviews aren’t meant to be a platform for venting frustrations or giving undue praise. At the heart of reviews, they’re about sharing your real experience with a business that can inform others of the experience they’re likely to have. If you’ve had a good experience with a local business (or several good experiences) in the past, sharing that experience will absolutely help them perform better online and drum up more business.

#5. It leads to more sales!

When someone reads a business’ reviews, not only are they looking for a good overall average star rating and plenty of five-star reviews, they’re also looking for current reviews. It doesn’t matter if a business has hundreds or even thousands of reviews, if those reviews are months old, they won’t help all that much.

Writing reviews right now will help the local businesses you love remain relevant online, because it helps to keep their reviews current. Not only does this help a business be more visible online and build more trust with potential customers, it will also lead directly to more sales. As much as 63 percent of consumers are more likely to actually make a purchase if the site has current rankings.

Start reviewing your favorite local businesses with Top Rated Local® today!

If you’re not in the position right now to support your favorite local businesses, that’s OK. You’re not alone, and there’s no need to skip your rental payment or electricity bill in order to support the local businesses you love. In fact, you can make an impact just by writing a review.

Support the local businesses that make your community what it is by writing reviews on Top Rated Local today!

Tips for Getting the Most Out of Reviews

Reading reviews is a great way to get to know a local business before deciding to work with them.

It used to be that when someone wanted to work with a local business, the first thing they’d do is ask a friend or a family member for a recommendation. Barring that, they’d probably look in a phone book.

Those days are long gone, and while word-of-mouth recommendations are as powerful as they ever were, people just don’t seek them out like they used to. Nowadays, instead of looking in a phonebook or asking for a personal recommendation, people start their local business search online.

The problem is that, when you search “plumber near me,” for example, depending on where you live, you could get dozens, hundreds, or even thousands of search results. With all of those businesses to choose from, finding the right one for your needs can feel almost impossible. That’s where reviews come in.

Reviews help us get to know a business a little more before we take the leap and decide to work with them. And, these days, most people trust online reviews just as much as they trust a personal recommendation from a family member, friend, neighbor, or coworker.

The Downside of Online Reviews

Like I said, reviews make us feel comfortable and help us to understand what working with a local business is really like before we even call them. However, there’s one major problem with online reviews — they’re extremely subjective.

Think about it: a five-star experience to you may be a three-star, or even a one-star, experience to someone else. We all value the same things — customer service, timeliness, quality, etc. — but our standards are widely different.

Not only do differing standards make it impossible to establish a baseline, but our individual standards can vary by our moods. For example, if you’re having a bad day, you’re much less likely to be patient when there’s a delay, even if it’s something that’s out of the business’ hands. On the other hand, when you’re in a good mood, you’ll be much more forgiving of small lapses in service that would normally annoy you.

Another thing that can make online reviews less-than-reliable is the possibility of fake reviews. Even though it’s definitely not kosher, there are still some businesses out there that buy reviews or prompt employees to pose as customers and leave reviews. This can make it difficult to tell exactly what working with a business is like.

It’s not just businesses that leave fake reviews, either. Sometimes, a business’ competition will leave negative fake reviews in order to undermine its online reputation. This also occasionally happens with disgruntled ex-employees.

How to the Most Out of Reading Reviews

#1. Read multiple reviews on multiple platforms.

You can’t just read one review on one platform and hope to get a good idea of what working with a local business is really like. As we’ve already established, people have different standards when it comes to what they expect from working with a business, and if someone has had a bad day, they might be a harsher critic than you would be.

By reading multiple reviews on multiple platforms, you’ll be in the best position to really understand what kind of experience most people have with the business in question. If the business has sent all of its happy customers to leave reviews on Google, you’ll get more of the full story if you also check its reviews on Yelp.

#2. Don’t put too much stock in overly specific reviews.

When people read a business’ reviews, they want to know about the general experience people have when working with them. Unfortunately, people don’t write about the general experience; they write about their own personal experience, and the specifics can often get in the way.

A great example of this is when a reviewer uses a specific employee’s name. While details are good, the employee in question — whether they did a wonderful job or a terrible one — may not even work at the business anymore! That means that the review may not even apply to what working with the business is like anymore.

#3. Don’t accept angry reviews at face value.

There are several reasons why someone might review a business online, but there are two reasons that seem to be more common than the others. 1) They want to help others make more informed decisions about working with the business in question and to provide the business with feedback they can use to get better. 2.) They have a bone to pick with the business, and they want to vent a little about how upset they are.

If someone has a less-than-stellar experience with a business, or even with a specific employee, they might write a review out of anger and spite that has little bearing on what working with the business is really like. When reading these kinds of reviews, it’s important not to simply accept them at face value. Chances are, there’s more to the story.

#4. Pay more attention to more recent reviews.

If a business has hundreds, or even thousands, of reviews, it can go a long way toward making you feel like you know them before you hire them. However, not all of those reviews will hold the same weight because not all of them will be relevant to what working with the business is like today.

When you’re reading a business’ reviews, it’s important to pay much closer attention to the most recent reviews because they’ll give you a better idea of what working with the business is like these days, rather than what it was like to work with them months, or even years ago.

#5. Watch out for themes.

When you read reviews, a good place to start is by reading a business’ five-star reviews as well as its one-star reviews. This way, you’ll get a good idea of the very best experience the business can provide as well as the very worst experience. And, when you read those five-star and one-star reviews, it’s important to look for common themes.

If a business has three or four one-star reviews, and they all mention the same employee that no longer works there, they may not have much of a bearing on what working with them is like. The same goes for five-star reviews.

Start your local business search with Top Rated Local!

Reviews are subjective, but when you know what to look for, they can be a great tool for finding the right local business for your needs. Find local businesses near you with Top Rated Local today!

Why Top Rated Local® Should be Your New Go-to Review Source

There are so many places online where you can find local businesses near you.

If you’re like most people, these days, when you want to find a local business, your search probably starts online. After all, the people you know personally who could recommend businesses to you have probably only worked with one (maybe two) roofer, dentist, plumber, etc., but using the full might of the internet, you can learn about dozens of roofers, dentists, and plumbers in your area and compare them.

Another reason why people tend to look online instead of asking for referrals from friends and family is online reviews. Despite the fact that occasional fake or dishonest reviews happen, largely, people trust online reviews from anonymous strangers just as much as they trust personal recommendations.

By reading a business’ reviews, you get a better understanding of what working with them is like. And, since you’re learning about many experiences with the business versus just one or two (which is what you get from a personal recommendation), you’ll get a better idea of the kind of consistent service they offer their clients.

There are a lot of reasons to look for local businesses online and even more reasons to choose Top Rated Local® as your go-to review source when you do so.

3 Reasons to Find Local Businesses With Top Rated Local

#1. Read a business’ reviews from across the web.

The whole point of actually reading reviews is to get to know a local business that you’re thinking about working with, but if you read just one review source, you’re only getting a single part of the picture. That’s because there are different reviews across different review sites, and chances are, they’re not all going to be identical.

I think that most people assume that, if a business has many positive, glowing reviews on one review source, they’ll have the same kind of reviews across every review site it’s listed on. But, that’s not necessarily the case.

If a business puts its focus on managing its reputation on one source rather than another, you’ll probably find a lot of current reviews on one site and not-so-current reviews on another. You may also find more negative reviews on sites the business isn’t focused on.

Reading a business’ online reviews is supposed to give you an idea of what it’s actually like to work with them, but those reviews won’t be the same across every site. And, when you check out a business’ online reputation on Top Rated Local, you can read a business’ reviews from a variety of sources from one convenient place.

#2. Learn about a business’ overall online reputation.

You can only learn so much about a business by looking at a single review source, even if it’s Google. That’s because a business’ online reputation on Google might not be the same as its reputation on Yelp or with the Better Business Bureau, and without ever working with the business in question, it’s impossible to tell which one of these sources actually reflects what kind of service they provide.

Let’s say you’re looking for a local nail salon near you. Your top choice has 134 reviews on Google with an average rating of 4.7 — not bad at all. However, on Yelp, the same nail salon has 47 reviews with an average rating of two and a half stars, which doesn’t quite inspire the same kind of confidence or peace of mind as the business’ Google My Business rating.

Unlike other review sites, where the average star rating only reflects the reviews on that site, Top Rated Local’s Rating Score™ is based on a business’ reviews across a variety of verified sites. This gives you more peace of mind and gives you a better gauge of what working with a business is like.

#3. Top Rated Local isn’t pay to play.

When you start your search for a local business on a lot of review sites, the top results aren’t always the results with the best reviews. If you’re looking to work with the highest-rated business in your area, the number one result isn’t always the business with the best reviews and the highest average star rating. Unfortunately, on many review sites, it’s the business that pays the most for their listing.

While the vast majority of directories and review sites list businesses for free, on some sites, businesses have the option of paying for a membership plan, which will ensure that they stay up at the top of the list. This can be incredibly frustrating for consumers who are just looking for the right local business.

At Top Rated Local, businesses can sign up to become “Staff Favorites,” which shows up at the top of the list, but from there, every business, including Staff Favorites, will be listed based on one thing and one thing along — their Rating Score.

And, if you really want to work with only the best of the best, Top Rated Local makes it even easier with its awards program. Every week, Top Rated Local awards the top 100 businesses in a state, as well as the top five businesses across a variety of industries in that state. So, whether you’re looking for the best accounting firm, lawyer, or window cleaner, a great first place to look is the Top Rated Local awards.

In conclusion, looking at a business’ listing on one review can only give you some idea of what working with them is like. Instead of wasting your time looking up a business on 10 different review sites or putting your trust in it with only part of the picture, turn to Top Rated Local to get the whole thing. Find a local business near you today!

Starting Your Year Off On The Right Foot

Claim your business listings

Claiming your business listings online is going to be step one of your New Year’s Resolution to have a stronger online reputation. Many people overlook this vital task because they don’t realize how important having a claimed business really is.

When you claim your business, you are showing your customers, current and future, that yours is a reliable and authentic business. The fact of the matter is, more and more customers are searching for local businesses online, and ranking ahead of your competition is very likely going to be what makes or breaks their decision to choose your business over any other.

Think about it, when a customer is going online to search for a business, but ends up finding an unclaimed business profile with inaccurate information, like their phone number, address, or business hours, they’re not likely going to trust that business with their time or money. Claiming your business and making sure your information is accurate and up to date is really simple considering how important an outcome doing so has. In fact, according to research done by Google, three out of four shoppers who find local information in search results to be helpful are more likely to visit stores in person. Thankfully, claiming your business listing is also usually free.

Claiming your business listings doesn’t only show your potential customers that you are a reliable business, it also gives search engines a reason to trust you and give you a better ranking. Search engines look for and promote legitimacy. By claiming your business, you not only show search engines that you are legitimate, but you also help boost your SEO (search engine optimization) and the likelihood of your business being seen more frequently. By claiming your business on verified sites, you improve your chances of increasing traffic to your website by making it more accessible and easy to find.

Claiming your business profiles should be one of the small business basics, and since claiming your businesses is such a simple way to get the attention of customers and search engines, it’s surprising that more small businesses don’t prioritize the practice, but that just means that a business that does claim its listings is going to stand out among the crowd.

Build Your Online Presence

When you search for your business on Google, take notice of what comes up. How does your website look? Are there reviews for your business? What kinds of photos are there? Is your website mobile-friendly? What about social media? Which social media profiles are your target audience likely active on? Are you easy to find there? Making it simple for your target audience to connect with you makes your business appear accessible and personal, which is important when it comes to building trust and showing your customers that you are reliable.

Your potential customers need to be able to find you, and when they do, you want them to be impressed by what they see. Start by investing in an awesome website. Your website will be many customers’ first impression of you, and no matter what business you are in, you will find that an eye-catching and professional website will be beneficial to your business.

Even a company that has traditionally operated by word of mouth, like tree removal or lawn care, can benefit from having a nice, up-to-date website. Your website can tell your customers your story, humanizing your business; it can showcase some of your favorite reviews, giving customers a reason to trust you, and it can give your customers the basic information they need, like your address, hours, phone number, and pricing options.

Too often, businesses that have gotten by thanks to word of mouth have lost out on potential new customers because so many people are turning to the internet to find new local services. In fact, the number of local searches is on the rise, with 46 percent of all Google searches being people who are looking for local information and 82 percent of smartphone shoppers using the phrase ‘near me’ in their searches, a number that has increased 900 percent in the last two years.

You need more than to simply be present; you need also be active in order to have a strong online presence. That means updating your website and social media pages with new photos, current reviews, blog posts, and updates. Always respond to your reviews, both positive and negative, in order to show your customers that you care about their experience with your business.

Ask for reviews

Just like having a great website, having a handful of reviews on verified websites is crucial to the overall success of your business. Reviews are a vital tool when it comes to generating trust and increasing your overall sales.

Nowadays, almost everyone is turning to the internet to do their research before making their purchasing decisions. Customers can turn to websites, like Google, Bing, Facebook, and Top Rated Local, to read about the experiences of past customers. While each of these sites has its own way of collecting and prioritizing reviews, reviews left on any of them will count as fresh content in SEO algorithms. Reviews will end up helping your business ranking by improving your overall SEO since fresh reviews count as fresh content, which search engines tend to like.

In addition to helping out with your SEO, reviews can also help you to connect with your customers. Your customers will naturally have some feedback for you, and their feedback is undoubtedly going to be incredibly valuable to you and your business, whether it is positive or negative. Positive reviews offer a great incentive for others to trust you with their business, and negative reviews offer you some insight into where your business might be slacking. Negative reviews also give you a chance to show others how you would like your business to be seen. For example, if you receive a negative review, you can respond to it, showcasing your responsiveness as well as your willingness to receive feedback. In your response, you can highlight some of the things you hope your business will be known for, like:

“We’re very sorry you did not get a chance to experience the outstanding customer service we hope to provide to every person who visits us…”

Customers like to see that someone will be attentive to their needs if anything goes wrong, and the fact of the matter is, they are more likley to trust a business that has had a few things go wrong. When they see only five-star ratings, they start to become suspicious that the feedback may not be authentic. A sprinkling of less-than-perfect reviews with well-worded and thoughtful responses is more likely to inspire trust in potential customers than a hundred bland five-star reviews.

Knowing how important it is to have online reviews, you should also know that there is absolutely no shame in asking for them! Chances are, you really do value and appreciate honest feedback, and there is no reason not to say so to your customers. As long as you are not paying for or somehow incentivizing people to leave you feedback, you can be confident that you are acting ethically in your request for reviews.

Revamp your customer service policies

Now is a better time than ever to make sure your employees are all on the same page when it comes to the kind of customer service your business offers. Establishing some customer service basics, a set of values, and even an overall business mission can unite your staff and help to set the baseline for how to behave with the customers.

Having a solid foundation in excellent customer service is a surefire way to gain the kinds of reviews that will instill some trust in your business.

Your customer service skills need to extend into your online presence as well. If you have multiple employees responding to reviews, posting to your social media pages, and interacting with your customers online, you need to have a unified voice that you feel best represents your company. It might be beneficial to start out by having a few templates for responding to customer concerns or negative reviews.

Consider Getting Outside Help for Online Reputation Management

Taking on the responsibility of managing your online reputation may seem daunting and could take more time than you have to invest into it. For many companies, the role of online reputation management is a full-time job. While most small businesses don’t necessarily have the budget to hire a full-time staff member to perform these duties, many are turning to reputation management companies.

If outsourcing your reputation management is something that appeals to you, make sure you do your research and find a company that feels like a good fit and can perform the job you want done. If you are interested in learning more about reputation management and its benefits, check out Top Rated Local, today!

Basic Reputation Management for Limousine Companies

Figure out who you are and what you want to be known for

For many people, the choice to hire a limousine service means that they are looking for a service to help them add to or complete a specific kind of experience. It’s important for you to figure out what kind of

customer you are hoping to attract because these customers likely have the bar set pretty high in their minds. Are you the endlessly fun party bus company? Are you the luxury line, ready to whisk people away to their formal events? Or are you an airport staple, offering safety and ease with a touch of class and sophistication?

Whether your company offers one or all of these services, it is important for you to know which you are, which customer you want to attract, and how to show the world exactly what kind of experience it is you have to offer them. Before you even start to navigate the world that is your online reputation, you first need to figure out these basics about your company.

Once you have established who you are and what you offer, think about what your service basics include. It could help to establish a mission statement for your business. This gives you and your employees a guideline for the kind of service your customers should be expecting from you. It also gives you and your employees a common goal and a baseline understanding of what is required from you.

When you have this foundation firmly planted under you and your business, you can start to look at your online reputation with a bit more confidence about what it is you are working towards.

You need to have a great website

Your website is almost always going to be your customer’s first impression of you. More than ever, people are turning to Google to search for local products and services. When they click on your page, you want to not only impress them, but also give them all the information they need to feel confident in choosing you over any other business. Having a professional and informative website is a must.

One way to stand out to potential clients would be to make sure your website’s homepage includes a widget that showcases stellar reviews previous customers have left for you. Customers trust other customers, and nowadays, reviews are worth their weight in gold since the majority of people trust online reviews as much as they do a word-of-mouth referral from a friend or family member.

Another website must-have is a gallery of high-quality photos of your fleet of vehicles. People want to know what they are getting when they are dishing out money for a service, and having excellent photos, a 3-D tour of your cars, or a few action shots of your cars will act as a valuable form of marketing for your business, even if they are only posted on your own website. At the end of the day, your website is there to reassure people that you are the best choice, and they won’t feel certain about that until you give them a reason to trust you. Having high-quality photos of the car they would be paying for is one crucial way to build that necessary trust.

Having profiles of your drivers, complete with headshots and a few quotes from positive reviews, would be one simple way to make your website, and business, stand head and shoulders above the competition. Including a page like this builds familiarity and trust with your brand. People are essentially trusting your employees and your company with their lives and are often hiring a limousine service for an event that is really important to them. You need to do everything you can to show them that you are worth putting that must trust in.

Don’t skip out on social media

No matter what your personal feelings are about social media, it could be a crucial asset to the growth of your business. Social media can give you a valuable tool for connecting with your customers, past, present, and future, and apart from the time investment it takes to manage your profiles, it’s generally a free service.

Think of social media as a collaborative extension of your website. With it, you can establish an easily accessible representation of your company and the kind of service it has to offer. Connecting with your customers on social media is simple, and many may already be looking for the opportunity to follow you! Social media makes it easy to post photos, establish your voice, spread the word about promotions, and interact with your audience. With a well-managed social media profile, you can even turn your customers into your own best spokespeople by having them tag you in their photos and share your profile with friends!

Reviews are vital to your success

The cornerstone of your online reputation depends on the reviews your customers leave for you. More and more people are sharing their opinions and experiences online, whether they are prompted to or not. The fact of the matter is, you have an online reputation, whether you know about it or not, so, we suggest taking charge of it and using it to help promote your business. Good reviews are no longer simply a nicety; they are a necessity.

When you are ready to explore and manage your online reputation, we suggest getting started by claiming your business profiles. Claiming your business can help to build trust in the eyes of your potential customers by legitimizing your business, showing your customers that your business is real, and by giving you the power to make sure that basic information, like your phone number, address, and business name, is updated and correct. This can be a crucial first step in forming trust with your potential customers. If they google your business and call the phone number that is listed, but that number is disconnected or incorrect, they are likely going to think that your business is either closed or unreliable, and both of those options are no good for business, especially for a limousine service, where reliability is a vital trait your customers are looking for.

When your business has online reviews, good and bad, it appears to be more authentic and trustworthy than a business that has no reviews at all. When a business has no reviews at all, people will question whether or not the business is even operational! It is more important than ever to ask every one of your customers to provide their feedback. Good reviews are as good as a referral, and bad reviews give you the opportunity to make things right and show your audience that you genuinely care about the customer experience. We highly recommend responding to all reviews, positive and negative, because doing so shows your audience that you are present and that you care about what they have to say.

Reviews do even more than provide you feedback and provide potential customers with a snapshot of your business; they also help your search rankings! Reviews act as new content, which search engines love. Websites with consistently fresh content are favored by search engine algorithms, meaning that the more fresh and relevant content that is connected to your business, the better for your rankings.

We hope that these tips have been helpful to you and your business. If you are feeling ready to tackle your online reputation, we recommend getting started by claiming your business on Top Rated Local today!