Having a visible presence wherever your potential customers are looking is a key tenant of marketing, and these days, there are a lot of ways to accomplish this. However, nothing is faster or more targeted than digital advertising.
Every local business needs the right digital advertising solution, and the Marketing 360® Ads app has it all. From the ability to create and run ads on the most popular channels to easy-to-read performance monitoring tools, it’s the all-in-one digital advertising solution local businesses need to succeed and capture market share.
How to capture market share with Marketing 360® Ads
Dominate the search results
In the last Marketing 360® software review, we talked a lot about the importance of ranking organically in organic search results. It’s a big part of a local business’s visibility online, but it takes time and consistency to build that organic presence.
Search ads are a fantastic way to speed up the process and start dominating the search results, because they are displayed at the very top of the page, long before organic results are listed.
Search ads are also a fantastic supplement to already strong organic rankings, because they help you control more parts of the page. Furthermore, when you combine your search advertising and organic efforts, it can help both channels see better results.
With the Marketing 360 Ads app, you can run ad campaigns for the most impactful keywords for your business on both Google and Bing, as well as monitor the results of both campaigns from a single place.
Get more out of social media
A lot of local businesses see social media as a place to connect with their community and build more brand recognition and visibility in their area. And, they aren’t wrong, social media is a fantastic tool for both of these things.
However, with the right ad campaigns on social media, it can also be a powerful tool for driving conversions and sales for small businesses.
These days, people spend a lot of their time on social media. And since smart marketing is about being wherever your customers are, it makes social media an incredibly important part of modern marketing.
The Marketing 360 Ads app makes it easy to run ads on the most popular social media platforms, like Facebook, Instagram, YouTube and LinkedIn. Plus, get more out of every ad dollar by targeting just the right audience.
Drive more local leads
When someone in your area searches for a relevant keyword, like “plumber near me” or “sushi restaurant in Milwaukee,” the difference between them choosing you and a competitor often comes down to who appears first.
Dominating the page with search ads and organic rankings can go a long way, but in order to win a local search, Google Maps ads can be a game-changer. Local service businesses, like contractors and electricians, should also take advantage of Google Local Service Ads.
Marketing 360 Ads lets you run Google ads that help you dominate local search results and get more highly qualified leads to your website. You can also run ads on Waze, helping you make the most of nearby leads.
Do more with retargeting
Consumers aren’t always ready to take the plunge to schedule a service, book an appointment, make a purchase or schedule a reservation the first time they see your message or are interested in your brand.
In fact, it’s the rare customer who’s ready to pull the trigger after just one impression. It takes time to build trust with new customers, and many need to see your message multiple times before they’re ready to convert.
Retargeting ads are all about getting those people — the ones who have already shown an interest in your brand or offerings — back in the door and reminding them that you’re still available.
With Marketing 360 Ads, you can maximize your ad spend by targeting people who have visited your website in the past or interacted with a previous ad. It’s a highly effective way to drive conversions and move people further along in the sales funnel.
Get seen on digital billboards
In this day and age, most people look at their phones throughout the day, which is why running ads on popular channels, like Google and Facebook, is so important. The only exception to this rule is when people are driving.
However, just because someone is behind the wheel, it doesn’t mean that you can’t get your message in front of them or connect with them. With the right digital billboards, you can maximize your message even more.
Build more trust and recognition in your brand by taking advantage of digital billboards in your area. Serve different locations around the country? With Ads, you can access thousands of billboards across the US.
Compare and maximize ad campaigns
Digital advertising is one of the best and most effective ways to get your message out there, drive conversions and reach your goals, but it’s also not free.
Small businesses on a budget need every ad dollar to count. You can’t afford to waste money on a campaign that isn’t driving results, which is why it’s so important to be in the know about how your ad campaigns are performing.
With the Marketing 360 Ads app, not only can you create and launch campaigns on the most popular channels across the web and beyond, but you can also keep a close eye on what’s working and what’s not.
Marketing 360 is a singular small business marketing platform that makes it easy to drive results with digital advertising, and it also includes a whole host of other tools to help you manage and grow your business. See plans and pricing.