Every local business needs marketing, but not every marketing strategy will work for every local business.
More than anything, local businesses need unique marketing strategies that work for them, which means that they need to be able to monitor their performance and maximize their success. Learn how the Marketing 360® Intelligence app can help you do just that.
How Marketing 360® Intelligence can help you maximize your marketing efforts and investment
Let the data guide your decisions
Part of what makes marketing so difficult is that A + B doesn’t always = C. What works for one business won’t always work for another business, and what worked yesterday may not work as well tomorrow.
The Marketing 360 Intelligence app has the performance monitoring tools you need to see exactly what’s working and what’s not. It takes the guesswork out of making decisions about your marketing budget and strategy.
Keep track of your leads, sales and calls
At the end of the day, everything you do to market your business – from your website and social media profiles to ads and content marketing — is about driving leads and making sales. It’s a powerful thing when you can keep track of all of those leads from one place.
The Leads and Sales inbox within the Intelligence app gives you the ability to keep track of all of your leads, calls and sales from one place. Know exactly where every lead is coming from, and rate the quality of each lead so that you know what’s driving your best leads.
Build a more effective marketing strategy
Most small businesses don’t have a bottomless marketing budget. Small businesses need to be able to make every marketing dollar count. To do that, they need to be able to do more of what’s working and less of what’s not, which means that they need the data on their side.
The performance monitoring tools in the Intelligence app gives you the information you need to keep track of your performance across multiple channels. From one place, you’ll have the necessary tools to build a lean, mean marketing strategy that maximizes results for your business.
Drive better results with your website
Your small business website is incredibly important not only to your digital marketing strategy but also to your success overall. It’s your business’s main hub online, and often, it’s the first impression people will have of your business.
With Site Analytics in the Intelligence app, you’ll be able to see key data for every page of your website, including page view, average time on page, bounce rate, load time and other key points. Plus, see where your website traffic is coming from, the conversion paths your customers are taking and more.
Monitor your performance over time
When you make changes to your marketing strategy, or decide to invest more time and money into a particular channel, you need to be able to determine if those changes have paid off or not.
With the Intelligence app, not only will you have the data you need to make necessary changes, but you’ll also be able to easily monitor the impact of those changes with period-over-period reports. Compare periods side by side to see how changes to your strategy and budget has impacted your ROI, website traffic, conversions and more.
There are no one-size-fits-all solutions when it comes to small business marketing, but luckily, the Intelligence app gives you all of the tools and information you need to find the right solution for your unique business. Learn more and see plans and pricing.