Being visible on search engines is important for every local business, and there are a lot of places your business can show up in a local search. From Google Maps rankings and Local Service Ads to search ads and organic rankings, you want your business to be visible in as many places as possible.
Organic visibility is an incredibly important part of long-term success online. Not only are organic clicks free, but there are always going to be some people who won’t click an ad. If you can rank organically, you can capture those leads.
Finding the right SEO software and services, like the Marketing 360® Content app, to help you get it right is key.
How to level up content marketing and SEO with Marketing 360® Content
Work with a professional content team
Gaining organic visibility takes time and consistency. It involves optimizing your website, social profiles and local listings for relevant, targeted keywords, as well as publishing content on a regular basis.
There’s no sugar coating it. SEO success takes a lot of work and time. That can make it almost impossible for a busy small business owner to do it all themselves.
Marketing 360’s content writers can help you set yourself up for organic success by laying the foundations with optimizations and by creating blogs, social posts, website content, videos, infographics, email marketing campaigns and more.
Let the Marketing 360 content team do the work for you, so you can focus on managing and growing your small business.
Keep a close eye on your organic performance
Whether you’re managing your own organic performance or working with a professional SEO team, you need to know if your efforts and/or your investment are paying off.
The Marketing 360® Content app makes it easy to keep a close eye on your organic performance, from impressions and clicks to rankings and conversions. Get the data you need to make intelligent decisions about your organic strategy and goals.
Plus, always be in the know about what your content team is doing and what your strategy looks like. See a detailed description of every SEO task that was logged on your account, as well as all of the available SEO services you can take advantage of.
Track your top-performing keywords and pages
Which keywords is your website currently ranking for? How many keywords is your website ranking for? Which keywords are driving the most traffic to your website? Which pages are ranking for certain keywords?
The Marketing 360 Content app makes it easy to answer all of these questions and more. Plus, you can keep track of an individual keyword’s performance over time. It’s the easiest way to monitor keyword rankings and keyword performance.
Monitor individual page performance
Which pages are driving the most organic traffic to your website? Which pages are ranking for the most keywords? How many people are seeing individual pages on your website? How has an individual page performed organically over time?
With the Marketing 360 Content app, it’s easy to get the data you need to gain a true understanding of the organic performance of each and every page of your website, in addition to website performance overall.
Take advantage of advanced, built-in SEO tools
A lot of SEO happens on the front end. It involves adding fresh content, including keywords in titles and headings, etc. It takes time and effort, but it’s also something most small business owners can do — even if they don’t have a lot of SEO experience or expertise.
Where a lot of people get stuck is the technical side of SEO. Things like Schema Markup, microdata and canonical tags are a little more complicated, and can be difficult to handle on your own.
The good news is that the Marketing 360 Websites platform was made for SEO success and has the built-in tools you need to tackle technical SEO.
Marketing 360 is a singular small business marketing platform that makes it easy to monitor and bolster your organic performance, and it has a whole host of other tools to help you manage and grow your business, too. See plans and pricing.