The Easy Way to Build Your Social Media Presence

In the early days of social media, most people used it to stay in touch with family and catch up with friends. These days, people use social media for so much more, including to shop and discover new brands and local businesses.

Best of all, the organic side of social media management is totally free. Building your organic social media presence takes an investment of time and energy, not money, which makes it a valuable channel for small businesses that don’t have an endless marketing budget.

Even better, with the right social media tools and software, like Marketing 360® Social, you’ll save time and energy while maximizing your presence on the top social media platforms.

How to build your social presence with Marketing 360® Social

 

Connect your most valuable social accounts

Manage your social presence across multiple platforms from one place by connecting them with the Social app, including:

Facebook

With 2.8 billion monthly active users (Statista), Facebook is the largest social media platform, and a must-have marketing channel for most local businesses.

Not only do users visit Facebook to learn about new local businesses and brands, but they also look to Facebook ratings to guide their decisions about which restaurants to go to, veterinarians to take their pets to, plumbers to turn to, etc.

Instagram

Instagram is among the top five most downloaded apps in both the Apple Store and Google Play, and has 1 billion monthly active users (SproutSocial). Gen Z and Millennials dominate Instagram, making it an ideal place to connect with a younger customer base.

Seeing as how 90% of Instagram users follow at least one business (Hootsuite), it’s a great place to build brand recognition, promote upcoming specials, send out business updates and more.

Google My Business

“Near-me” searches have grown by more than 200% over the last couple of years (Chatmeter), and the local maps listings that come up on Google come from Google My Business.

Posting regularly on your Google My Business page — along with getting plenty of positive reviews — can help you be more visible in the map pack rankings. They’re also great for spreading the word about upcoming events and getting out updates about your business.

LinkedIn

For 89% of B2B marketers, LinkedIn is the most important social media marketing platform (Influencer Marketing Hub). If you serve other businesses, LinkedIn marketing is a must for your success.

Posting on LinkedIn can help to build recognition in your brand and help you connect with other businesses. It’s the ideal place to network online, and to stay top of mind with the connections you’ve already made.

Schedule out social posts on multiple profiles

Staying active on social media means posting regularly. How often you should post will depend on your goals and which platforms you’re using, but at the very least, it’s a good idea to try to post at least once a week.

With the Social app, you don’t have to take time out of each day to figure out what to post on social media. Instead, create posts in advance when inspiration strikes, and schedule them out throughout the week or month.

The biggest challenge of posting consistently is deciding what to post. Here are a few ideas to get you started:

  • Educational posts – Teach your followers something relevant to your industry, like how to pair a wine or bathe a cat
  • Behind-the-scenes posts – Show off the human side of your business by sharing pictures of your team volunteering their time or hard at work
  • Promotional posts – Highlight products, deals or events with promotional posts (limit promotional posts to only about 10% of your total posts — you don’t want your profile to be too salesly)
  • Funny posts – Share fun jokes, memes or gifs that are related (even if it’s indirectly) to your business
  • User-generated posts – When a customer posts about your business, like in a review, re-post the content to build social proof

Design beautiful social images

There are a lot of businesses posting on social media, and a lot of other stuff going on in your average user’s feed to compete with. If you don’t want your social posts to get lost in the crowd, you need to make them stand out with eye-catching designs.

The Marketing 360 Creative app gives you easy-to-use design tools to help you make beautiful social images. Plus, outsource individual projects, like social posts and videos, to our team of designers, content writers, video pros and more, any time.

Monitor your performance on social

The right social media marketing strategy can be a great investment for a local business, but it’s important to note that not all social media strategies are made equal.

The only way to know whether or not your social media strategy is paying off for your business is to monitor your performance. The Social app allows you to do just that with the Reports dashboard.

Monitor your overall impressions, engagements and clicks over time, and compare your social channels side by side to see which channels are driving the best results.

With Marketing 360 Social, you’ll have the data you need to do more of what’s working on social media and less of what’s not, helping you maximize your time and efforts.


The Marketing 360 Social app is the all-in-one social media management tool a small business needs to save time and energy while building an active, effective social media presence across the most popular platforms. Learn more.

Share this article!