Every successful local business has one very important thing in common — strong customer relationships. It’s not enough to rely on new customers. Not only are new customers more expensive to attract, but it’s your loyal customers who have the biggest impact on your business.
Having the right small business CRM (customer relationship management) software on your side is the key to great customer relationships. The Marketing 360® CRM app is a fantastic option. Here’s why.
How the Marketing 360® CRM can help you stay organized as you scale and grow your business
Manage your business your way
Many of the small business CRMs available are one-size-fits-all solutions that don’t account for how different businesses operate, forcing you to change or adjust the way you do things. The Marketing 360 CRM, on the other hand, is fully customizable, giving you the ability to manage your business the way you always have.
With Marketing 360’s CRM software, you don’t have to change your business to fit the technology. Instead, you get technology that changes to fit your business — a tailor-made solution.
Convert more leads into customers
Most marketing strategies are built to get new leads into the door, whether that’s through online advertising, content marketing or social media marketing. But, few help with the next step — nurturing leads into customers. That’s where the CRM app comes in.
The Marketing 360 CRM can help you create a more effective sales process by streamlining all of your sales data into one place, including leads, sales representatives, deals, sales stages and so much more.
Maximize the lifetime value of your customers
As I mentioned, new customers are great, and it’s always a good idea to do whatever you can to expand your customer base. However, compared to loyal customers, new customers, on average, spend less, nor will they tell their friends about their experience.
Just as the Marketing 360 CRM can help you keep track of important information about your leads, it can do the same thing with your existing customers. Having one place to store key data about your customers means better customer service and long-lasting customer relationships.
Stay organized and efficient
Most of the time, people who build local businesses aren’t necessarily doing it because they have a passion for business administration and management. They do it because they want to serve people and give back to their communities. Luckily, the right CRM software for small businesses can help with the behind-the-scenes business management tasks that can bog you down.
The Marketing 360 CRM helps you stay organized and increase efficiency, even as your business grows. Create task templates for common tasks within your business in seconds to keep your team on task.
Manage everything from one place
If your local business is like most, then you have multiple moving parts to keep track of, and you may not be the only one who needs to keep track. Having a single place where you can store data will help to simplify the process.
With the Marketing 360 CRM, you can manage all of your deals and projects from start to finish. This includes creating unique stages for projects, assigning tasks to specific team members, setting deadlines and more.
Save time with automation
The customer data you collect in the CRM can be a very powerful tool for your small business, because it allows you to personalize your marketing efforts and increase your ROI through automation.
The Marketing 360 CRM directly connects to the Nurture app — Marketing 360’s email marketing software — giving you the ability to send the right message to the right customers at exactly the right time through automated email campaigns.
Simplify with a full platform integration
Even as stand-alone software, CRM software is something every small business needs. But, manually entering data and extracting it for your other efforts, undoubtedly, takes a lot of time and effort.
One of the biggest reasons to use the Marketing 360 CRM is that it’s a part of and integrates seamlessly with the rest of the Marketing 360 platform. That means when someone fills out a form, schedules an appointment or makes a payment on your website, their information is stored in the CRM, where you can use it to send out personalized marketing emails and texts.
The Marketing 360 CRM is a powerful tool to help you stay organized and build strong customer relationships — one that scales with your business as it grows. See plans and pricing.
