Tag: Local Listings

Chiropractor Marketing: How to Manage Your Local Listings

Posted on by Robyn Rivera

In the realm of chiropractic care, you’re skilled at aligning the spine, but have you considered the alignment of your practice in the digital world? 

This is where chiropractor marketing steps in, specifically focusing on managing your local listings to expand your patient community and enhance your reputation. 

In today’s digital-oriented world, local listings are a vital element. They form the backbone (pun intended) of your digital presence, akin to how your chiropractic services contribute to your patients’ well-being.

Picture this: John, a local resident, wakes up with a severe backache. Unsure of what to do, he reaches for his phone and types into Google, “Chiropractor near me.” 

Google, striving to provide the most relevant and handy results, will present a list of local chiropractic practices. If your practice isn’t listed, or worse, listed but with incorrect information, you’ve just missed an opportunity with a potential patient. 

That’s why managing your local listings is a critical part of chiropractor marketing.

Local listings: the foundation of chiropractor marketing

Local listings are online directories where businesses can list their details, including name, address, phone number, hours of operation and services. 

These directories range from generalized ones like Google Business Profile, Top Rated Local® and Bing Places, to more specialized healthcare directories. 

For chiropractors, having your practice accurately and consistently listed across these platforms can significantly boost your digital visibility.

The importance of local listings is threefold:

  1. Boost online visibility: Listing your practice on multiple online directories improves your chances of appearing in search results, particularly for local searches. This increased visibility can lead to more website traffic and, ultimately, more patients.
  2. Improve local SEO: Search engines like Google consider the quantity and consistency of your local listings when determining your website’s rank in search results. Consistent local listings can help enhance your local SEO, making you more visible to potential patients in your area.
  3. Enhance reputation: Local listings often include customer reviews. By managing your local listings, you can respond to reviews, both positive and negative, and demonstrate your commitment to patient satisfaction.

Strategies for managing your local listings

Understanding the importance of local listings in chiropractor marketing, let’s delve into some strategies for effective management.

Claim your listings

The initial step in local listing management is to claim your listings on various directories. 

The process may vary by platform but usually involves locating your business on the site and going through a verification process to authenticate that you’re the owner. 

Don’t forget to claim your listing on Google Business Profile, a critical directory for any local business.

Ensure consistency

Once you’ve claimed your listings, it’s vital to ensure your business information is consistent across all platforms. Inconsistencies can confuse potential patients and negatively affect your local SEO. 

A good practice is to have a standardized format for your business name, address and phone number (NAP) that you use across all directories.

Keep your listings updated

Things can change rapidly in the dynamic world of healthcare. Whether it’s new services, changed business hours or updated contact information, it’s essential to keep your listings updated. 

Regularly review your listings to ensure they accurately reflect your current business operations.

Engage with reviews

Local listings often serve as a platform for patients to leave reviews. Engaging with these reviews can demonstrate that you value your patients’ feedback and are committed to improving your services. 

Responding to negative reviews can also allow you to address any issues and show potential patients that you’re dedicated to their satisfaction.

Making it work: a real-world example

Let’s illustrate the impact of local listing management with a hypothetical example.

Consider Dr. Smith, a chiropractor running a small practice in Dallas. Despite her excellent skills, she finds it challenging to attract new patients. 

Recognizing the need for better chiropractor marketing, she decides to focus on managing her local listings.

Dr. Smith begins by claiming her listings on Google Business Profile, Top Rated Local®,  Bing Places and a few healthcare-specific directories. She makes sure that her business information is consistent across all platforms and accurately represents the services she offers.

Over time, Dr. Smith observes an increase in her online visibility. More people visit her website, and she’s receiving calls from new patients who discovered her practice through online searches. 

Additionally, she’s interacting with her patients through the review sections, addressing concerns and expressing gratitude for positive feedback.

By managing her local listings, Dr. Smith has significantly boosted her chiropractor marketing efforts, leading to increased patient traffic and a better online reputation.

The role of Marketing 360®’s Listings App in chiropractor marketing

While managing local listings can significantly enhance your chiropractor marketing strategy, it can be time-consuming. With patient care being your primary concern, you may lack the time or resources to manage your local listings effectively.

That’s where Marketing 360’s Listings App comes in. This listings management software allows chiropractors to manage and update more than 50 local listings from one place. 

By leveraging the Listings App, you can focus on providing the best care to your patients while it handles your marketing needs.

Local listings: the backbone of your online presence

In the digital age, local listings form the backbone of your online presence. They enhance your online visibility, improve your local SEO and boost your reputation — all key components of effective chiropractor marketing.

However, managing local listings can be daunting, especially with the demands of running a chiropractic practice. By understanding the significance of local listings and implementing the strategies discussed here, you can enhance your chiropractor marketing efforts and grow your practice.

Remember, like chiropractic care, marketing is an ongoing process. It needs regular attention and adjustments to ensure optimal results. 

But don’t worry, you don’t have to do it alone. With tools like Marketing 360, you can streamline your chiropractor marketing efforts and focus on what you do best: providing excellent patient care.Are you ready to take your chiropractor marketing to the next level? Learn more and see our plans and pricing.

Your Guide to Managing Your Business Listings

Posted on by Robyn Rivera

There are so many local directories that your business could be listed on.

You never know how someone might find your business in this day and age.

While Google is, by far, the most common place where people search for local businesses, they could also find your business listings on many different local directories, apps and sites.

This is a double-edged sword for many businesses.

On one hand, when your business is listed on a plethora of review sites and directories, it means that there are a plethora of avenues for people to find your business online.

This potentially means more customers and more sales, which is the end goal of any marketing effort.

But, on the other hand, when your business is listed on multiple review sites and directories, it means that you have listings on multiple review sites and directories to manage, and that can quickly become overwhelming.

If someone finds your business on a directory that you haven’t updated in a while, it’s possible that they’ll get an old phone number or an old address.

If people can’t get ahold of you, it may lead them to believe that either you have gone out of business or don’t care enough to keep your business information up to date — neither of which is a good thing for your business’ online reputation.

Another reason why it’s important to ensure consistency in your business information is that, if you don’t, it could hurt how your website ranks organically in the SERP (search engine results pages).

Google rewards businesses that diligently take care of their online presence, and that means managing your listings.

Today, I’m going to break down a few steps you can take to make managing all of those local listings easier.

How to manage your business listings across the web

Step #1. Figure out where you’re listed

Sometimes, your business is listed on directories and review sites because you signed up for them. Other times, your business information gets pulled in by an algorithm. Either way, the first step to managing your business’s listings is finding out where they are.

There are lots of tools out there that you can use to determine where your business is listed.

Yext even offers a free scan of business listings online across more than 50 services, including Google, Yellow Pages, Bing and many, many more.

Step #2. Pick your most important listings

Once you run a listings scan for your business, there’s a good chance that you’ll find that your business is listed on dozens of sites across the web.

The idea that you’d be able to manage all of them is nice, but not practical for most small business owners.

There is a fast way to, at least, ensure that your business information is accurate across all listings, but I’ll get to that in a minute.

There are only so many listings that you’ll really be able to manage, so it’s important to figure out what your top priorities are, as well as how much time you’re willing to spend on managing your listings.

A good place to start is by choosing 10 or 15 listings that are your highest priorities. You can always manage more listings in the future if you find you have the time, or fewer if you’re feeling pressed for time.

When you’re selecting your top listings to manage, be sure to consider both popular sites and sites specific to your industry.

For example, if your business has anything to do with weddings — like if you’re a photographer, caterer, event planner, etc. — you’ll want to make sure that you’re listed on The Knot.

And, if you’re a home contractor, you’ll want to make sure you’re listed on HomeAdvisor and Angie’s List.

Step #3. Claim your listings

Now that you have a good list of your high-priority listings, it’s time to claim those listings.

Claiming your listings gives you greater control over the information people find on them, and it allows you to optimize listings for increased conversions and better representation of your brand.

When you claim your listings, it allows you to update your contact information, which will ensure that people can always get ahold of you when they need to.

It will also allow you to upload photos and a more personalized business description, which you can optimize with your most valued SEO keywords.

Claiming listings and optimizing them will also help your listing to stand out! When people find accurate business info, images and branding on your listing, it helps to make the right first impression.

Step #4. Update your contact information

There’s a lot of business information that you’ll want to keep secure and protected, but any information that can be used to get ahold of you or visit your business, like your phone number, address and business hours, needs to be shouted from the mountaintops.

And, that means updating that information on all of your listings across the web.

Ensuring that your business is listed correctly establishes trust in your brand, makes it easier for people to contact you when they need you and is even helpful for your organic rankings on search engines.

However, if the idea of updating dozens of listings one at a time seems daunting, that’s because it is. Luckily, though, there’s an easier way.

Listings from Marketing 360® helps you get listed and manage your listings across more than 50 of the most popular local directories, sites and apps without the arduous task of updating them one at a time.

It’s a program that will save you time — which means that it will save you money — and it will give you peace of mind knowing that your information is listed exactly the same way across the web.

Managing your listings across the web takes some time, but it’s an important piece of the online reputation management puzzle. A great place to start managing your listing is by claiming your Top Rated Local® profile! Get started today!

Originally published 2/3/20

Manage Your Local Listings From One Place

Posted on by Robyn Rivera

From Google to Yelp, there are many, many different places where people in your area are looking for local businesses like yours. The key to your success is having a visible, up-to-date presence wherever people are looking.

How to build a strong local presence with Marketing 360® Listings

Manage all of your listings from one place

Getting listed wherever people are looking for what you have to offer is just the first step. You also have to make sure that all of your listings are up to date and accurate.

There are so many listings to manage. Managing all of your listings across the web can be overwhelming and incredibly time-consuming.

With Marketing 360 Listings, you can manage your listings across more than 50 of the most popular local listing sites, directories and apps — all from one place and in minutes.

Keep your listings up to date with syndicated business information

Whether someone finds your local business on Yahoo or Top Rated Local®, it does you no good if the phone number you have listed is outdated or your address is wrong.

But, when you need to update your business information, doing so on so many different places is just untenable, especially for a busy local business owner.

Marketing 360 Listings syndicates your business information across all of your listings, allowing you to make universal updates and keep your information consistent. Not only does this ensure that leads will always be able to contact you, but it will also help with your organic rankings.

Optimize your listings with Premium Business Information

Having a visible, up-to-date presence on local sites, directories and apps is critical to your success, but there are a lot of other local businesses on those same sites, directories and apps fighting for the same leads.

You need to ensure that your business stands out from the crowd. And, the best way to do that is by optimizing your listings.

With Premium Business Information in Marketing 360 Listings, you can optimize your listings with additional directions, your service area, payment options you accept, your brand video, specialties you offer, a featured message and so much more.

Marketing 360 is a singular small business marketing platform that makes it easy to manage your listings from across the web, and it has a whole host of other tools to help you manage and grow your business, too. See plans and pricing.