Tag: Marketing 360

The Importance of a Mobile-Friendly Website for House Cleaning and Janitorial Services

Posted on by Robyn Rivera

Picture this: It’s a chilly morning in September. Cindy, a busy working mom, spills her coffee on the living room carpet. Her day is already hectic and now she needs a house cleaner, stat! 

She whips out her smartphone and types in “house cleaner near me.” What does Cindy expect to see? Fast-loading websites, streamlined content and a simple way to book services.

Welcome to the mobile era! If you are a house cleaning or janitorial service, you must be part of it to thrive. 

The modern consumer, just like Cindy, wants things done yesterday. They want to be able to find, evaluate and hire services on the fly. This is where a mobile-friendly house cleaner website or janitor website is invaluable. Let’s dig in.

Breezing through the stats

Did you know that over 50% of web traffic worldwide is generated through mobile phones? This nugget from Statista is not just an idle number. It tells you where your audience is. 

Let’s not even get started on how Google loves mobile-friendly websites and often ranks them higher.

But, let’s go back to Cindy for a moment. She found two house cleaning services. One has a house cleaner website that’s a nightmare to navigate on her phone. The other, a dream. Guess which one got her business?

Mopping up the competition

In an age where options are aplenty, you have to sweep customers off their feet. Having a mobile-friendly website is like that sparkle on a clean surface. It can make customers choose you over your competition. 

Just think about how often you have chosen one product or service over another simply because their website was easier to use on your phone.

Make the connection

Okay, so you have a great mobile-friendly janitor website. How does this translate into connections? Simple. The easier it is for potential clients to access and use your site, the more likely they are to contact you.

Remember Cindy? She’s not just a one-time deal. She loved how easy it was to find and book your services. She might book you for regular cleaning or even recommend you to her friends. That’s the kind of organic growth that’s worth its weight in gold.

Buffing up your online reputation

We all know that in this day and age, online reputation is everything. Online reviews, feedback, and testimonials can either make or break a business. So, how does having a mobile-friendly website help?

Imagine Cindy’s friend, John. He is the office manager at a local company and he’s looking for a janitorial service. 

Cindy recommends yours. John quickly looks up your janitor website on his phone during his lunch break. He’s able to easily navigate through your testimonials and positive feedback. Guess what? You might have just landed another contract. 

This is how a seamless mobile experience helps build a strong online presence and reputation.

The cherry on top: Enhanced customer experience

There’s something deeply satisfying about a hassle-free experience, isn’t there? Your mobile-friendly website is not just about getting new clients. It’s also about giving your existing clients an effortless way to engage with your services. 

Simple scheduling, easy access to invoices and quick customer support make a world of difference. This, in turn, enhances customer retention and loyalty.

Take Mr. Anderson, for example. He’s a loyal customer who loves your house cleaning services. His children surprised him with a smartphone on his birthday. 

Now, he can effortlessly book your services, view his schedule and even chat with your support team, all through your user-friendly house cleaner website. Mr. Anderson is ecstatic!

Spick and span social media integration

Social media has become an integral part of our lives. Your mobile-friendly website should have social media integration as clean as the services you offer.

Consider Sarah, a social media influencer who just used your janitorial service for an event. Impressed with your services, she decides to give you a shout-out on her Instagram. 

With a mobile-friendly janitor website, not only can her followers easily find you, but they can also effortlessly share your page. The potential for new leads and brand exposure is enormous.

Brushing up on SEO

Let’s not forget about SEO! Google has been using mobile-friendliness as a ranking signal. This means that if your website is optimized for mobile devices, it’s likely to rank higher in search engine results. 

Higher rankings mean more visibility, and more visibility means more business.

Our friend Cindy might not have found your website if it wasn’t for your mobile optimization. SEO might sound like a tech-heavy term, but it’s essentially making sure that your shiny house cleaner website is seen by those who need it.

Keeping up with technology

As we move forward, technology will keep evolving. From smartphones to smartwatches, the variety of devices through which users can access your website will continue to expand. 

Having a mobile-friendly website ensures that you are not left in the digital dust and can adapt to new platforms as they arise.

In conclusion, having a mobile-friendly website is not just an option, but a necessity in today’s world. 

From getting found by new customers like Cindy, enhancing your online reputation for people like John, giving long-time clients like Mr. Anderson a seamless experience, to brilliant social media integration attracting leads through Sarah’s network – it’s evident that mobile optimization for your house cleaning and janitorial services is crucial.So, are you ready to make your website gleam as much as the services you provide? Learn more and see our plans and pricing.

How to Get Reviews for Your Medical Practice

Posted on by Robyn Rivera

Imagine for a moment that you’re a patient in need of medical care. After researching various practices in your area, you’ve narrowed your choices down to two clinics. 

Both are nearby, accept your insurance and offer the services you need. How do you make your decision? 

If you’re like the vast majority of patients today, you’ll likely turn to online reviews to make your final choice. It’s this reliance on reviews that underscores their critical role in a medical practice’s success.

The digital era has greatly influenced how patients choose their healthcare providers. A positive online reputation, which primarily stems from good reviews, significantly affects a practice’s visibility, patient trust and overall success. 

By employing strategic doctor marketing strategies and focusing on reputation management, you can gather valuable reviews and amplify your practice’s online presence.

Why reviews matter in doctor marketing

Before we dive into the steps to garner reviews, let’s take a moment to appreciate their importance. Picture a potential patient, John. He’s just moved to a new city and is looking for a primary care doctor. What he trusts most, aside from recommendations from family and friends, are online reviews. 

In fact, research shows that most people, like John, trust online reviews as much as personal recommendations.

Moreover, a whopping majority of patients use online reviews to evaluate physicians before making their choice. This makes the power of online reviews in the medical field undeniable. 

So, investing time and resources into acquiring reviews can significantly enhance your doctor marketing efforts, drawing more patients like John to your practice.

How to gather reviews

Now that we’ve seen why reviews are crucial for your practice’s success, let’s go through the steps to garner them.

Delivering an exceptional patient experience

The journey to gather reviews begins right at your clinic’s doorstep. Meet Sarah, a patient who walks into your clinic for the first time. Sarah’s experience, starting from the friendly greeting at the reception to the medical consultation and aftercare advice, will shape her opinion of your practice. 

If Sarah has an exceptional experience, she’s more likely to share it through a positive review. Remember, effective doctor marketing isn’t just about promotion. It’s also about ensuring that the service you provide meets or exceeds patient expectations.

Claiming your online profiles

After ensuring a positive patient experience, the next step is to make sure you have claimed your business profiles on major review platforms. Think about John again, as he turns to Google, Top Rated Local® and Healthgrades to find reviews about your practice. 

Not finding your practice on these platforms could make John skip your practice entirely. This step in your doctor marketing strategy not only allows you to accumulate reviews but also shows that you are actively engaged in improving patient experiences.

Asking for reviews

Once your profiles are set up, it’s time to ask for reviews. Don’t be shy about this. After all, a happy patient like Sarah may need just a little encouragement to share her experience. 

This could be as simple as asking her in person after her appointment or sending a follow-up email or text message. Including a direct link to your review page can make the process even simpler for her.

Making the review process easy

To garner more reviews, you need to make the review process easy for your patients. Let’s say Sarah received your request to leave a review. If the process is too complicated or time-consuming, she might abandon it halfway through. 

To prevent this, provide a direct link to your review page in your email or text messages. The easier you make it for her to leave a review, the more likely she is to do it. 

Think of it as a part of your doctor marketing strategy — the more user-friendly your interactions, the better your results will be.

Responding to reviews

After reviews start pouring in, make it a point to respond to each one of them — the good, the bad and the ugly. Let’s go back to our friend, John. As he’s browsing through your reviews, he notices not just the patient experiences, but also how your practice responds to them. 

Seeing your thoughtful and professional responses, he perceives that you truly care about your patients and their feedback, making him more likely to choose your practice.

Reputation management: handling negative reviews

Even with your best efforts, not all reviews will be glowing. There may be occasional dissatisfied patients who leave negative reviews. But don’t panic — these reviews can be turned into opportunities for growth and learning.

Staying calm and assessing the situation

The first step when you see a negative review is to take a deep breath. It can be disheartening to read criticism about your practice, but remember — no one is perfect. 

Approach these reviews with an open mind and try to understand the reviewer’s concerns.

Responding professionally

After understanding the feedback, respond professionally. Let’s say a patient, Tom, has left a negative review about the wait time at your practice. 

A response could be: “Thank you, Tom, for your feedback. We apologize for the longer wait time during your visit. We’re working on improving our scheduling system to ensure prompt appointment timings for all our patients.”

Learning and improving

The true power of negative reviews lies in their potential to guide improvements in your practice. After reading Tom’s review, you might realize the need to streamline your scheduling process. 

By acting on this feedback and making necessary changes, you can turn a negative review into a positive impact on your practice.

Garnering reviews and managing your online reputation can seem like a Herculean task, but it’s more achievable than you might think. 

By delivering top-notch patient care, claiming your online profiles, encouraging reviews, making the review process easy and handling feedback professionally, you can successfully boost your doctor marketing efforts and draw more patients to your practice.Your journey to gathering reviews and enhancing your online reputation starts today. Ready to take the next step? Learn more and see our plans and pricing. Your future in the digital world of healthcare awaits!

Manage Contacts, Projects, Deals and More

Posted on by Robyn Rivera

Every successful local business has one very important thing in common — strong customer relationships. It’s not enough to rely on new customers. Not only are new customers more expensive to attract, but it’s your loyal customers who have the biggest impact on your business.

Having the right small business CRM (customer relationship management) software on your side is the key to great customer relationships. The Marketing 360® CRM app is a fantastic option. Here’s why.

How the Marketing 360® CRM can help you stay organized as you scale and grow your business

Manage your business your way

Many of the small business CRMs available are one-size-fits-all solutions that don’t account for how different businesses operate, forcing you to change or adjust the way you do things. The Marketing 360 CRM, on the other hand, is fully customizable, giving you the ability to manage your business the way you always have.

With Marketing 360’s CRM software, you don’t have to change your business to fit the technology. Instead, you get technology that changes to fit your business — a tailor-made solution.

Convert more leads into customers

Most marketing strategies are built to get new leads into the door, whether that’s through online advertising, content marketing or social media marketing. But, few help with the next step — nurturing leads into customers. That’s where the CRM app comes in.

The Marketing 360 CRM can help you create a more effective sales process by streamlining all of your sales data into one place, including leads, sales representatives, deals, sales stages and so much more.

Maximize the lifetime value of your customers

As I mentioned, new customers are great, and it’s always a good idea to do whatever you can to expand your customer base. However, compared to loyal customers, new customers, on average, spend less, nor will they tell their friends about their experience.

Just as the Marketing 360 CRM can help you keep track of important information about your leads, it can do the same thing with your existing customers. Having one place to store key data about your customers means better customer service and long-lasting customer relationships.

Stay organized and efficient

Most of the time, people who build local businesses aren’t necessarily doing it because they have a passion for business administration and management. They do it because they want to serve people and give back to their communities. Luckily, the right CRM software for small businesses can help with the behind-the-scenes business management tasks that can bog you down.

The Marketing 360 CRM helps you stay organized and increase efficiency, even as your business grows. Create task templates for common tasks within your business in seconds to keep your team on task.

Manage everything from one place

If your local business is like most, then you have multiple moving parts to keep track of, and you may not be the only one who needs to keep track. Having a single place where you can store data will help to simplify the process.

With the Marketing 360 CRM, you can manage all of your deals and projects from start to finish. This includes creating unique stages for projects, assigning tasks to specific team members, setting deadlines and more.

Save time with automation

The customer data you collect in the CRM can be a very powerful tool for your small business, because it allows you to personalize your marketing efforts and increase your ROI through automation.

The Marketing 360 CRM directly connects to the Nurture app — Marketing 360’s email marketing software — giving you the ability to send the right message to the right customers at exactly the right time through automated email campaigns.

Simplify with a full platform integration

Even as stand-alone software, CRM software is something every small business needs. But, manually entering data and extracting it for your other efforts, undoubtedly, takes a lot of time and effort.

One of the biggest reasons to use the Marketing 360 CRM is that it’s a part of and integrates seamlessly with the rest of the Marketing 360 platform. That means when someone fills out a form, schedules an appointment or makes a payment on your website, their information is stored in the CRM, where you can use it to send out personalized marketing emails and texts.

The Marketing 360 CRM is a powerful tool to help you stay organized and build strong customer relationships — one that scales with your business as it grows. See plans and pricing.