In part one of this blog, we discussed five of the 10 most important statistics for online reputation management in 2018 (if you haven’t read it yet, you can find it here). By now, you know how vital it is for any good business owner to have a firm grasp on the facts about online reputation management. You also likely have a pretty good idea of what good, professional reputation management looks like. However, there’s still more to learn. In part two of this blog series, we’ll talk about the other half. Let’s get started.
6. Quick issue resolution can lead to return customers 95% of the time.
Customers who leave negative reviews most often do so because they want to be heard (whether that’s by you or by other consumers). It is important to them that their issue is taken seriously and addressed properly. Because of that, it makes sense that almost 100 percent of people will return to a business that works on a resolution quickly after a negative review. When you resolve customer issues, they feel well taken care of.
7. Sixty-nine percent of job seekers would refuse to work for a company with a poor online reputation.
We all want to work for a good company. There’s a good chance that’s one of the biggest reasons you started a business. After all, it feels great being proud to tell someone where you work. In recent years, job seekers have started not only finding open positions on the internet, but they are also using it to research the companies they are considering applying with. Proper online reputation management can attract the best talent available, helping to keep potential applicants from forming a negative opinion of you before even applying.
8. Forty-two percent of people will not use a business with less than three stars.
Think about it — you’re on your favorite review site, scrolling through businesses that fit the description of what you need… then, you come across a business with two-and-a-half stars. That looks pretty striking next to the five-star reviews you’re seeing advertised all over the site, and definitely not in a good way. That’s when you make the judgment call that this company may not be able to provide the quality of service that you want to invest your hard-earned money in. Chances are, your potential customers will react the same way if your score is lacking.
9. Six reviews are enough for 73% of your community to form an opinion on your business.
When choosing a business to use, wasting time isn’t exactly ideal. In fact, as a business owner, you probably fully understand that wasting time is generally not ideal. With each review averaging around 200 characters, only slightly shorter than a Tweet, potential customers will likely only take the time to read a few of yours, seeing as you more than likely aren’t the only business they’re researching. By managing your online reputation effectively, you can virtually ensure that they see something positive.
10. Sixty-five percent of people believe reviews are a big part of their ultimate decision to use a company or not.
Sixty-five percent — that’s a large majority. This statistic just goes to show how vital it is to be actively involved in maintaining a positive online reputation for your business. You don’t want to be the business that those sixty-five percent of people completely disregard, due to the fact that your reviews are overwhelmingly negative, nonexistent, or handled poorly by your team. You want to be the business that instills confidence in that majority, helping you to gain customers and helping them to actually get the best of the best.
Are you interested in building and maintaining a better online reputation for your business? Sign up for Top Rated Local® today. Our five-pillar experience and rating-based system was built specifically to help small business owners regain control of their online reputation, and it helps both businesses and consumers get accurate online reviews. As a business owner, you can trust in Top Rated Local to make sure to help mitigate things like fake reviews and acts of malintent from dissatisfied customers, while making sure that your good reviews show up well enough for any researching potential customer to see.
Sources:
https://blog.reputationx.com/online-reputation-management-statistics
50 Important Stats You Need to Know About Online Reviews [Infographic]
