How to Get Roofer Reviews

No one hires a roofer on a whim. Hiring a roofer is a big deal. People need to know that they can trust you before they’ll do business with you.

One key way a roofing company can build trust is to build a strong reputation and get lots of five-star reviews. Reviews are powerful because they come from your real roofing clients.

Of course, you will say that you are the right roofer for the job, but so does every other roofer in the area. But when one of your clients says that you are the right roofer, it makes a much bigger impact.

When deciding on a roofing contractor. People will read roofer reviews. It’s a big part of the research process, and it’s important to make sure your reviews are current and up to date.

If you’ve got great reviews, but they’re all from five years ago, it’s not going to do you as much good as if you have recent five-star reviews. So, how do you get roofer reviews? Here are a few quick tips.

1. Provide great customer service

In this day and age, customer service is a huge deal with consumers. In fact, people will stay with a brand, even if it has higher prices than another brand so long as they offer great customer service.

Customer service builds loyalty, repeat business and word of mouth for your roofing company.

If you want to get five-star reviews for your roofing company, you need to offer five star
customer service. Reviews are a direct reflection of the kind of service you provide.

That’s why any reputation management strategy for your roofing company has to start with prioritizing customer service.

2. Ask for reviews

The easiest and most straightforward way to get reviews for your roofing company is to simply ask your existing clients for them.

If you make it a habit to ask for feedback immediately after every roofing service, you’ll start to see more roofing reviews in no time.

That’s because even though most people don’t really write reviews on their own, the majority are more than happy to do so when asked.

Not only is asking for reviews a great way to build a strong reputation for your roofing company, but it’s also a great way to gather valuable feedback about your roofing company. This will help you improve your customer service, which will, in turn, improve your reputation.

3. Use email and text message marketing

Asking for reviews in person is not the only way to get them! You can also use the power of technology, like email and text messages, to request reviews from all of your clients.

Simply create a campaign to automatically send a text or an email following up with a client after a service has been provided.

Send a text or email that asks the client about their experience with your roofing company. If they indicate that they were happy, send them to a review site, like Yelp or Top Rated Local,
where they can write a review for your roofing company.

If they were unhappy, send them to an internal form where they can give you feedback about your business.

This will allow you to filter happy customers to reviews while also giving you the tools you need to address concerns before they turn into one-star reviews for your business.

4. Embed the Top Rated Local® widget on your website

Your roofing company can and should have review profiles on multiple sites, like Top Rated Local, Yelp, Angi, HomeAdvisor and Google.

However, since it’s important to make it as easy as possible for your clients to leave reviews, it’s also a good idea to embed a reviews widget on your website

With the Top Rated Local widget, your roofing clients can leave you a review in just a few clicks and without ever leaving your website.

Plus, having a Top Rated Local widget on your website can also help to build trust with visitors and roofing leads. With the Top Rated Local widget, your visitors can quickly see your high average star rating and great roofing reviews, which will help to create the right first impression of your business.

5. Use a QR code in direct mail

Another way that you can follow up with a client after a roofing service has been
completed is to send them mail the old-fashioned way.

Sending a thank-you follow-up through the mail is a great way to show that you appreciate their business and that you really care.

By including a QR code on your mailer. You can make it easy for your clients to visit your review profile and write a review for your movie company.

You can also include QR codes in brochures, business cards and any other physical marketing materials you may have.

6. Be responsive

If someone is reading your reviews and notices that you’re not responding to them,
it gives them very little incentive to give you feedback about your business in the form of a review.

To them, the lack of response means that you’re either not reading your reviews or you don’t care about the feedback your customers are giving you.

Not responding to reviews can mean lost roofing leads for your business, but it can also deter your existing clients from writing reviews of their own.

Make sure that you respond to every roofing review you receive, whether it’s negative or positive.

When responding to negative reviews, give yourself a few minutes to cool off if the review has upset you. You don’t want to come off as offensive or unprofessional when you respond.

Another great way to handle negative reviews is to provide the client with your phone number or direct email address where they can contact you to discuss the matter further one on one.

This is a great way to avoid a public argument that can make you look unprofessional to other people in your area.


Every roofer needs a strong reputation and great reviews, and there are a lot of things that you can do to get more reviews for your business.

Building a strong reputation is just one aspect of roofer marketing. The Marketing 360 roofer marketing platform has all of the tools and talent you need to grow your roofing business and maximize your success. Learn more and see our plans and pricing.

How to Keep Your Roof in Great Shape This Summer

The summer can be hard on your roof.

Every season presents new challenges for your roof, and summer is no exception. The good news, though, is that with proper maintenance, you can keep your roof in great shape all summer long.

4 Roof Maintenance Tips for Summer

#1. Maintain your gutters.

The gutters and downspouts are a critical part of your roofing system, because they move water safely off of your roof. If they’re not properly maintained or in ill-repair, it can cause all kinds of problems, including roof leaks.

Gutters put up with a lot over the summer. In addition to the typical clogs caused by leaves, twigs, and other debris, the summer subjects our gutters to harsh weather, which can loosen them and cause leaks.

Keep a close eye on your gutters, and watch out for any misaligned areas. Make sure to tighten any bolts that have become loose. Clean out your gutters and downspouts of any debris that may be building up in them.

Test your gutters and downspouts by feeding a hose into them. This is also a good way to look for any leaks. If you spot a leak, work with your local roofing contractor for gutter repair or replacement.

#2. Trim back overhanging branches.

There’s nothing better than sitting under the shade of a tree on a hot summer day, but when that tree starts growing over your roof, it could spell trouble.

Summer is notorious for thunderstorms, which is why you need working gutters and downspouts, and it’s also one of the reasons it’s necessary to trim back any overhanging branches. You never know when a bolt of lighting or strong gust of wind could cause that branch to fall on your roof, and if it does, it’s bound to do some damage.

Not only do falling tree limbs pose a threat, but overhanging limbs also make it easier for pests to get on your roof and potentially into your home, where they can cause a lot of damage of their own.

Trimming high tree limbs is incredibly dangerous and should not be attempted on your own. Not only could you do serious damage to your roof if the branch falls, but you could seriously injure yourself, as well. Always turn to a licensed tree care specialist or arborist near you for tree limb removal.

#3. Inspect your roof.

Between the thunderstorms that can bring wind and hail to the scorching heat, summer poses lots of threats to your roof. Luckily, if you catch damage early enough, you can repair it fast enough that it won’t lead to a lot of other damage. But, if you let your roof sit in disrepair, the damage will only get worse.

The only way to stay on top of any damage to your roof is to regularly inspect it. I don’t recommend getting on your roof unless you know how to do so safely. Even if you don’t injure yourself, you run the risk of damaging your roof with a single misplaced foot. That’s why you should get your roof inspected on an annual basis by a licensed roofing contractor.

Between professional inspections, though, it pays to keep an eye on your roof. Here’s what to look for when inspecting your roof from the ground:

  • Damaged Shingles – Look for curling, buckling, cracked, or missing shingles.
  • Moss or mold – If you live in a humid part of the country, watch out for dark spots on your roof, which could indicate mold or moss.
  • Flashing damage – Flashings seal the spots on your roof that are most prone to leaks, like around vents, the chimney, and a skylight.

#4. Make sure that your roof is properly ventilated.

Heat rises, which means that all of the heat in your home rises to the top-most room, which is your attic. If your attic isn’t properly ventilated and doesn’t push that heat outside, it builds up on the underside of your roof, where it can actually cause damage from the inside out.

Here are a few signs of poor roof ventilation:

  • Attic moisture – When the heat builds up in your attic, moisture often builds up with it. If there’s an excess amount of moisture in your attic, it’s a sign that it’s lacking ventilation.
  • Rusty attic fasteners – The metal fasteners in your attic, like components on your HVAC or electrical system, get rusty when the moisture starts building up too much in your attic.
  • Insulation damage – If you’ve got fiberglass insulation in your attic — as most homes do — it’s quickly damaged by the build-up of moisture.
  • Shingle damage – If the roof temperature is too high, it can cause the shingles to warp, crack, or buckle.

If you’re unsure whether or not your roof is properly ventilated, have it inspected by a professional roofer. Proper ventilation can make your roof last longer and prevent expensive damage, so it’s important not to overlook it.


Find the right roofing contractor near you with Top Rated Local®.

If your roof is in need of professional roof inspection, repair, maintenance, or replacement, contact a local roofing contractor to get the service you need. Having the right roofer on your side will give you peace of mind in knowing that your roof is in good hands, but not all roofers are made equal.

When you search for a local roofing contractor with Top Rated Local, you can read roofing reviews from across the web and quickly compare roofers side by side with the Rating Score™ system. It’s simply the best way to find local businesses you can trust.

Start your local roofer search with Top Rated Local today.