I thought Ceramic is ceramic coating with very little differences. But at Shea’s it was apparent the coating they use is super different. First of all it’s a Carbide based ceramic coating. The way they put it to make me understand is your comparing glass to a bullet proof vest which carbide is used to make them. And also brakes and industrial tools! Also the way their carbide is a single solid layer. Not small pieces hence the term nano. I just thought nano was a fancy marketing gimmick. And the topper is the patented process where the coating becomes one with my cars clear coat. Not just sticking on top. How they put it “Do want a sticker to protect your car our something that’s welded on?” LOL NO brainer for me