Visits to Audiology Innovations are much nicer than going to a medical appointment. You are greeted by your first name and enjoy a friendly conversation with Rebecca and then with your audiologist (Carrie for my visits). Your visits are never rushed, your hearing aids are professionally adjusted and cleaned and all your questions are answered in an informal friendly atmosphere nothing like the rushed visits you might expect at a medical doctor's office. You are being helped by a professional, highly trained and knowledgable team that is informed of the latest hearing technology and devices and they take the time to make sure you are satisfied. Yes you could pay less at a big box store but you won't get the important follow up service and instruction you need. All in all I give Audiology Innovations 5 out of 5 in all categories.