I ordered my first order with 10% off, and ordered a bunch. I have very high expectations for "natural" companies, and research products for months before finally ordering. The quality of this business is better than you would anticipate from a small business (another reason I chose them, support small business!). The products are pure and natural, the packaging is smart, the information I can find about each product is thorough. I love that I can chat with the company any time I have a question, whether or not I'm buying, or it's something I already own. They've been beyond helpful in making health choices for my family. My children take ALL of their products without any struggle! Since you do not have binders and fillers (or artificial sweeteners/added sugar), some are less desirable tasting, BUT that is what you get with a completely natural product, and I and my two toddlers will continue taking them! I love that it's a brand I can trust in the future, and that it is all that fills my "medicine cabinet." We threw out the other junk long ago and I feel like a better mother with only these products lining my shelves.