Brian and Madalyn have the unique experience of personally understanding the emotional journey a family takes when a loved one becomes compromised by health deterioration and must be cared for state-sponsored or private health care professionals. Couple that with the strains a family must cope with trying to balance the level of compassionate care within an often-times limited amount of assets, its a daunting task for all involved. Both of them are great listeners and provided my wife and me with a variety of options that would make us happy if we were to become compromised by poor health over the next 2 decades and would be affordable to us in today's dollars. We opted for the asset-based plan since we aren't sure we'll ever need to trigger the benefits of the coverage but wanted to provide us and our family the peace-of-mind that its available if necessary. And if not, then our estate will receive back the assets we used to purchase the plan plus interest. The follow-up Brian and Madalyn provided was courteous/professional and prompted us to make the thoughtful decision we needed for our situation.