Our Mission
We believe that coffee is more than a trade and a traditional beverage to wake-up to.
While we have good reason to believe that our coffees are richer, tastier, and healthier than 98% of the coffee that's produced in the world today, our intent is not to compete with any ordinary or even great coffee, but to set the pace for a new and higher standard in the tradition of how coffee is prepared before it is brought to the consumer.
Our Philosophy
Great connections are made through coffee, and the world can change through one conversation over coffee.
Our Beginning
DOCTORS? CHOICE® did not begin as a corner coffee shop selling coffee or even roasting beans. It all began when Paul and I met. He and I were dating for sometime when I thought there was some real potential in the coffee business, but not in how people know it today.
Both of us working in healthcare, it was a real swing for me to even mention the idea to Paul, he leading Innovation in IT at the time for Medtronic and I a managing and consulting executive for a leading healthcare information technology company, but the idea of bringing medicine, science and innovation into coffee was just too exciting to pass up. After my loving Bashert agreed that this idea was one to pursue, I left my comfortable paying job to go after an even greater dream for us while Paul would remain working at Medtronic. Both adventurous, it was only realistically possible for one of us to start the building of this new ship, while the other worked to keep the roof and the lights on.
The Research
After researching the science behind the quality, taste and benefits of our 3 KEY INGREDIENTS that differentiate us from all other coffees in the world (the highly awarded ?Boquete Gesha? bean, infrared low heat roasting and the added ingredients), we decided to make a most extraordinary coffee into three prepared blends that would be freshly brewed by the cup - and fast - to help people meet the needs of their health goals. We knew and in some cases saw how the research shown behind our added ingredients were effective in supporting memory, digestive issues, cancer, circulatory and nervous system diseases. And, if that?s a big deal, which we knew would be had we put all those added ingredients into coffee instead of a capsule, how about the fact that many who try this new coffee do not wish to add their cream to it as they ordinarily do. This may not seem so big a deal to some, but because so many people have a hard time cutting out the cream, this one piece of evidence is worth the research. What we believe the answer might be is the fact that coffee has either a satisfying taste to it or not. If it does not, adding things to it to make it more pleasurable is what many coffee drinkers do. What people find by drinking our coffee is that it is so satisfying in taste without any bitterness or bite or aftertaste that leaves your mouth dry, the have no need to doctor it up.
Our Challenge
Being that this is no ordinary coffee, by that I mean it has the best taste as compared to most coffee in the world (this is not only my opinion, but the opinion of champion cuppers worldwide who rate this coffee as being so), we faced the challenge of price and packaging being the exception and not the norm. Knowing this we knew like anything else, when it comes to the sale of a new product entering into the marketplace, if it?s better (and not just new and improved) but better because it?s truly different, its chances of success are pretty good, but the advantage will be to those who are first to trying it because for them price is not just an issue it?s a concern. As the saying goes, ?You get what you pay for?, and being in most cases this is the rule, not the exception. Our aim was to create an innovative recipe for success that would help those who love their coffee as much as their health and visa versa. DOCTORS? CHOICE® is the only coffee that is lowest in acid and better and healthier coffee. We?ve seen over and over, that those who were new to trying DOCTORS? CHOICE® coffees, felt and tasted an immediate difference between their coffee and ours. After trying DOCTORS? CHOICE® once, twice of for several weeks, many have claimed that they can no longer gain the same satisfaction from other coffees. What we believe as seen by our many testimonials is that other coffees will continue on giving the same recipe: commercial grade grown beans, burnt beans by the charring of the high heat and flame, an upset stomach , acid reflux, jitters, caffeine highs and lows, and so on, no matter how special the roasting or brewing method might be. What? DOCTORS? CHOICE® will give its customer is the same promise each time it releases a new batch or blend with added goodness.
Giving Back
That dream is this, outside of the fact that WE NEED COFFEE and good coffee at that, that MERCY be known to the world for it is the greatest gift one can have in any moment there is need, and we all have need for something or another. For the needs of those without access to healthcare, that need is filled by the teams who volunteer aboard the MERCY SHIPS. It is with great honor that we at DOCTORS? CHOICE®, a corporate sponsor to MERCY SHIPS, can be part of that team in their merciful adventures to heal and save the poorest of the poor.