Just Etre LLC

JUSTE ETRE is more than just a brand that specializes in handmade earrings. Each piece is a work of art; a way to express your personality, elevate your mood, boost your confidence, and brighten your day. Juste Etre represents you. Hello and welcome! I'm Kat Onyirioha the designer and CEO of Juste Etre; a first generation Nigerian-American creative-introvert rebel that was born into a family of conservatives raised in Houston, Texas. Just to give you a personal feel of the woman behind the brand. Growing up I always had a passion for arts and crafts, that combined with my desire for individuality, self expression and self-love motivated me to start making earrings for myself. When I started creating these pieces, it wasn’t just about fashion to me. I pulled design inspirations from various cultures, art, music, and my Nigerian heritage. Overtime, I began to focus more on the mood or feeling that I wanted my earrings to exude instead of just what outfit I could pair them with. My earrings started to gain a deeper meaning to me the more I created them. The pieces boosted my level of confidence while wearing them; it kept my creativity alive when I had less time to create things as I pursued my bachelor’s and master’s degree; and it was a constant reminder for me to know and love myself as I am. A year after attaining my MBA I decided to turn my passion for making earrings into a business that is constantly growing to this day.