The Liz Belford brand was created by a licensed esthetician whose years of extensive research and experience in the professional beauty industry led to the development of Liz Belford Cosmetics. The inspiration behind the Liz Belford cosmetic brand comes from her grandmother, Elizabeth “Liz” Belford who created her own beauty creams and cosmetics using natural ingredients such as cocoa butter and a lip tint made from raspberries and olive oil. Liz passed this love of cosmetics and natural skincare to her daughter and grandaughters. She always said cosmetics should enhance a persons natural beauty. The tradition now continues with the creation of Liz Belford cosmetics.