Ultimate Sport Nutrition was established in Feb. of 2002 and the first retail store was opened just a few months later.
The idea was to start a supplement store that really had Ultimate prices and Ultimate service and Ultimate selection.
Some thought I was crazy to have my prices so low, and even crazier that I would take returns so freely. But I believed in the idea of taking care of people like I would want to taken care of as a customer. We would shoot people straight instead of just trying to sell them more stuff.
I knew that people don?t come in to a business to spend money, they come in to have a need met, a goal met, or a problem solved. This way of running the business not only worked, it worked well.