I bought the Start Fresh laundry detergent to replace my "Fresh Start" which I still have some leftover. Ingredients read a little different than the F.S. , but I washed my work clothes with the new S.F. The powder in the box smelled slightly odd, but after coming out of the washer- smelled very clean and fresh without any perfumy smell. And after the dryer with dryer balls only- also very clean and fresh smelling. I used 1/3 less than a 1/4 cup measuring cup and I always add about 1/4 cup of 20 Mule Team Borax with a load. This was a front load washer. Very happy with the clean smell and the clothes looked clean (little hard to tell with work clothes).I only wish the price was a bit lower.