When I woke up and found my high-end sunglasses chewed up by my Dog, I immediately headed to the mall to snag a new pair. I was expecting a quick in and out trip; unfortunately that wasn?t how it happened. I went to three different sunglasses stores and I became more and more discouraged. When I told a salesman I wanted a polarized pair of fashionable sunglasses for under $40, he had a good laugh. Until he realized I was serious. I was left with only two options: cheap knockoffs that don?t protect your eyes, or a designer pair of shades for over $100. We at sidebar are on a mission to bridge this gap and provide a fashionable, customizable, polarized, and most importantly, affordable pair of sunglasses.