The founder Joanne Loewen had an “aha” moment. Her daughter, Bianca (“Bibi”), had her iPad plugged into an outlet on the kitchen counter. she did not like cords lying on the counter because it looked messy and unattractive. Bianca had a little tape measure that had a pretty design on it sitting on the counter. Joanne picked up the cute tape measure and put it against the outlet and thought it would be attractive to have the charger and cord look like the tape measure. This is how the Bibicharger idea was born.
We thought it would be great to make phone chargers more attractive, sleeker and functional. We also liked the idea of personalizing the phone charger with names, designs, sports logos and even Disney characters.