The Farnsworth Group is the nation?s foremost market research & insights provider for the building material, hardware, home improvement and lawn & garden industries. For over 25 years we have served manufacturers, retailers, dealers and distributors by providing data-based insights to help them identify market opportunities and develop strategies that improve their market performance. Our full-service research approach utilizes external market information, our clients? internal business parameters, and strategy development to design a custom research project that meets your needs.
Our extensive industry experience spans across all end-user segments from DIYers to specialty trade professionals to large commercial contractors. We have research expertise, project experience and industry focus to help your organization improve your market performance with research, insight and answers.
All of our projects are customized to meet your specific needs and target audiences. We identify the best methodology and approach to get you answers. Whether is qualitative or quantitative research that needed, we provide you recommendations based on decades of benchmarks and industry expertise.
INDUSTRY FOCUS
The Farnsworth Group leadership has over 110 years of combined experience studying various categories. We have served hundreds of clients within construction, hardware, home improvement and lawn & garden. From associations to Fortune 100 companies to independent retail.
PROJECT EXPERIENCE
Our wealth of building and remodeling industry knowledge is integrated into the results of each research project. Our history of industry-related project work allows us to provide the best approach, research methodology and industry benchmarks needed to address various objectives. The findings of your project are compared to our database of relevant work-making strategy recommendations even more powerful and actionable.
RESEARCH EXPERTISE
Data collection is at the core of our research services. By owning and operating online and telephone data collection services we are able to ensure high quality information is captured for your custom research projects. This quality control provides clients with accurate data needed to make informed strategic decisions.
